Is mario craft profitable to sell on Amazon United States?

The niche generates $34K/yr across 57 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the mario craft niche?

37 brands and 126 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in mario craft?

Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 1.2%.

When does demand for mario craft peak?

Demand peaks in Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the mario craft niche?

Listings span $2.90–$34.77; the average listing price is $14.14 (sweet spot $15–$100). The average incumbent carries 1,072 reviews — the moat a new listing must climb.

mario craft

Worth a look

Shows low returns (1.2%), but a small market ($34K/yr) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Avg price

Good$14.14

avg listing price — sweet spot $15–$100

Price range

Good$2.90–$34.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,071.54

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$34K

$34K/yr · 49K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, mario craft is a $34K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

mario craft market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $28K–$35K; units × avg price
Conversion rate: 4.9%
Avg BSR: #1,037
Page quality: 0%
Prime: 96%
Sponsored: 63%
Out of stock: 9.6%
Avg brand age: 33 months
Avg seller age: 150 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

126

Top-5 brand share

45%

Top 20: 84%

Top-5 click share

35%

Top 20: 70%

Open market

51%

Innovative Designs18%
JZILU7%
Perler7%
Aquabeads7%
EPOCH5%
TOMY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.5×

Open Trend

Top mario craft search terms

mario crafts7K/yr +16.4%2.9% conv.
mario craft7K/yr -13.6%2.9% conv.
mario arts and crafts5K/yr +8.6%2.8% conv.
mario beads4K/yr +9.7%1.1% conv.
mario coloring5K/yr -4.4%1.9% conv.
super mario craft3K/yr +4.8%2.2% conv.
super mario crafts4K/yr -19.9%1.9% conv.
mario art4K/yr +2.0%1.1% conv.
mario perler beads4K/yr -5.2%0.8% conv.
super mario arts and crafts2K/yr -29.3%1.5% conv.

All search terms

Top mario craft products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Innovative Designs Mario Brothers Super Mario Deluxe Activity Set with Carrying Tin Coloring Sheets Tattoos Stickers & Art Supplies

Innovative Designs$17.794.4★1,797 rev

Super Mario Canvas Painting Kit for Kids 3 Preprinted Mini Canvases for Painting Easel 6 Paint Pots and Brush Acrylic Paint Set for Children

Innovative Designs$12.074.6★564 rev

JZILU Watercolor Coloring Book for Kids Paint with Water- Magic Paint Set Water Painting Book for Toddlers- Arts and Crafts Kit for Girls Boys Travel Activities -Stocking Stuffers for Kids

JZILU$7.154.5★137 rev

Aquabeads - Super Mario Creation Cube - Portable Water Bead Craft Kit

Aquabeads$20.814.6★1,582 rev

Aquabeads Super Mario Character Set Additional Beads

EPOCH$14.753.8★516 rev

Newest

by launch date

36 Pieces Make-a-face Stickers Pack Mixed & Matched with 12 Designed Characters(3 of Each) Stickers Make Your Own Stickers for Kids Teens Party Decoration Reward Decor Gift Idea 686

Tabitgs$12.097 rev

3mo ago

Bioworld Super Mario Tradesies Pack Multi Character Womens Beaded Letters and Charm Bracelet Set

Bioworld$14.517 rev

8mo ago

24 Sheets 5.8x4.4 DIY Make a Face Mario Stickers for Teens Make Your Own Mixed & Matched with 8 Designed Characters(3 of Each) Sticker for Birthday Party Supplies Favors Class Reward (Mario)

NineGirl$9.7034 rev

10mo ago

Super Mario Coloring Activity Kit - Bundle with Coloring Pages Markers Crayons Stickers Stampers More for Kids Toddlers Boys | Super Mario Bros Arts and Crafts Stationery Tin

Super Mario$21.4619 rev

1y ago

Garetheora 9Pcs Cartoon Focal Beads for Pens Cute Silicone Focal Beads for Making DIY Bead Pens Keychain Jewelry (B)

Garetheora$8.80115 rev

1y ago

What buyers say about mario craft

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience43%

“Fun game”

Quality-Overall9%

“Good quality and ease to use”

Gifting Purpose8%

“Awesome gift”

Value For Money6%

“great price”

Ease Of Use5%

“Easy to use”

Color3%

“Colors are terrific”

Taste-Overall3%

“Yummy”

Advertised Vs Actual Product2%

“Just as advertised”

Durability2%

“Durable and great quality”

Creativity1%

“Wonderful craft for kids”

What buyers complain about

Functionality-Overall10%

“Does not work correctly”

Durability7%

“Broken within a week”

Quality-Overall6%

“Poor Quality Control”

Size-Overall6%

“didn't fit the keychain bar as specified”

Adhesion/Stickiness6%

“Dont stick that well”

Value For Money6%

“Priced to high”

Color4%

“my major complaint is that the pegboard is red instead of a clear transparent one”

Advertised Vs Actual Product4%

“do not look as pictured on the box”

Strength4%

“Flimsy piece of crap plastic”

Instructions/User Manual/Troubleshooting4%

“fall apart when we use the iron according to the instructions”

Top return reasons

Size-Overall21%

Functionality-Overall15%

Value For Money11%

Advertised Vs Actual Product10%

Defective Material/Parts9%

Gifting Purpose6%

Quality-Overall4%

Product Condition4%

Adhesion/Stickiness2%

Material Quality2%

Common questions

Is mario craft profitable to sell on Amazon United States?: The niche generates $34K/yr across 57 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the mario craft niche?: 37 brands and 126 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in mario craft?: Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 1.2%.
When does demand for mario craft peak?: Demand peaks in Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the mario craft niche?: Listings span $2.90–$34.77; the average listing price is $14.14 (sweet spot $15–$100). The average incumbent carries 1,072 reviews — the moat a new listing must climb.