Skip to content

Mario Craft

Mario Craft shows low returns (1.2%), but a small market ($34K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46

Market size 8Growth 24Conversion 57Competition 80Returns 91Price range 62Avg price 68Brand share 90Review moat 61Quality gap 24
This niche Category average · 3,143 niches

Is Mario Craft profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Mario Craft is a $34K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Mario Craft: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.1% over the last 90 days and 4.9% of searches end in a purchase.

$34K

revenue / yr

Units sold / yr3K
Search volume / yr-1.1%49K
Conversion rate4.9%
Avg price$14.14

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers37 · 126
Top-5 product click share35%
Open market55%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 57 products

Sponsored placement63%
New entrants (1y)8· 4 succeeded
Avg rating4.6★
Avg reviews1,072

Top Mario Craft products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

$0$1K$2K$3K$4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

126

Top-5 brand share

45%

Top 20: 84%

Top-5 click share

35%

Top 20: 70%

Open market

51%

  • Innovative Designs18%
  • JZILU7%
  • Perler7%
  • Aquabeads7%
  • EPOCH5%
  • TOMY5%

Mario Craft demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR4.9%Products57Brands37Top 5 Brands45%OOS Rate9.6%Rating4.6★Reviews1,072Avg BSR#1,037
3K2KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Top Mario Craft search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mario crafts7K/yr
  • mario craft7K/yr
  • mario arts and crafts5K/yr
  • mario beads4K/yr
  • mario coloring5K/yr
  • super mario craft3K/yr
  • super mario crafts4K/yr
  • mario art4K/yr
  • mario perler beads4K/yr
  • super mario arts and crafts2K/yr

What reviews say buyers love and hate about Mario Craft

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Fun/Entertainment Experience43%

Fun game

Quality-Overall9%

Good quality and ease to use

Gifting Purpose8%

Awesome gift

Value For Money6%

great price

Ease Of Use5%

Easy to use

What buyers complain about

57% of reviews
Functionality-Overall10%

Does not work correctly

Durability7%

Broken within a week

Quality-Overall6%

Poor Quality Control

Size-Overall6%

didn't fit the keychain bar as specified

Adhesion/Stickiness6%

Dont stick that well

Mario Craft return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
21%
2Functionality-Overall
15%
3Value For Money
11%
4Advertised Vs Actual Product
10%
5Defective Material/Parts
9%

Common Mario Craft questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mario Craft 53/100 on Amazon United States — Worth a look. The niche generates $34K/yr across 57 tracked products. 4 of 8 products launched in the last 360 days are still selling. Search demand moved -1.1% over the last 90 days.
Search demand for Mario Craft on Amazon United States peaks in Dec, where the busiest month runs 2.5× the quietest.