mario cards
Skip itPrices mostly outside the sweet spot ($5.77–$12.93) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$250K$250K/yr · 257K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.76avg listing price — sweet spot $15–$100
Review moat
Bad10,011avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$5.77–$12.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, mario cards is a $250K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
mario cards market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $195K–$244K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #145
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 8.2%
- Avg brand age
- 52 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
157
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
13%
- Mattel Games60%
- rokt&razo9%
- Regal Games7%
- LotFancy5%
- Gamewright4%
- Hot Wheels3%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top mario cards search terms
- kids card games ages 4-841K/yr
- uno junior40K/yr
- toddler card games24K/yr
- uno kids19K/yr
- kids uno14K/yr
- uno cards for kids10K/yr
- card games for 5 year olds12K/yr
- uno jr11K/yr
- uno for kids10K/yr
- card games for 4 year olds11K/yr
Top mario cards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel Games UNO Junior Card Game with 45 Cards Gift for Kids 3 Years Old & Up
Mattel Games$10.424.8★15,342 rev
Upgraded Kids Card Games Pack 6 Decks Go Fish Old Maid Crazy Eights Memory Match Slap Jack War Playing Cards Easter Basket Stuffers Stocking Stuffers
rokt&razo$10.984.8★989 rev
Regal Games Card Games for Kids - Go Fish Crazy 8s Old Maid Slap Jack Garbage Monster War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
Regal Games$11.384.8★16,210 rev
Mattel Games UNO Junior Move Kids Card Game with Action Rules for Family Night Game Night Travel Camping and Party UNO Cards
Mattel Games$7.254.8★15,342 rev
Mattel Games UNO Card Game for Kid Adult & Family Nights & Parties Travel & Vacations Color Blind Accessible & Customizable Deck (Amazon Exclusive)
Mattel Games$11.434.8★60,612 rev
Newest
by launch date
Mattel Games UNO Disney and Pixar Toy Story 5 Card Game
Mattel Games$12.1794 rev
Mattel Games UNO Junior Marvel Spidey and His Amazing Friends Card Game for Kids Family Nights Parties for 2-4 Players Ages 3+
Mattel Games$12.1615,342 rev
Bicycle Disney Pixar 3-in-1 Card Games Old Maid Go Fish Memory Kids Ages 4
Bicycle$7.64130 rev
Mattel Games UNO Junior Gabbys Dollhouse Card Game for Ages 3+
Mattel Games$7.55289 rev
Asmodee Spot It! Bluey Card Game
Asmodee$10.28415 rev
Trending
90-day click momentumMattel Games UNO Disney and Pixar Toy Story 5 Card Game
Mattel Games$12.174.9★
Mattel Games UNO Super Mario Card Game for Kids Adults Families & Game Nights Themed Deck & Special Rule for 2 to 10 Players
Mattel Games$7.914.8★
Mattel Games UNO Junior Marvel Spidey and His Amazing Friends Card Game for Kids Family Nights Parties for 2-4 Players Ages 3+
Mattel Games$12.164.8★
Asmodee Spot It! Bluey Card Game
Asmodee$10.284.9★
Mattel Games UNO Disney Princesses Matching Card Game 112 Cards with Unique Wild Card & Instructions for Players 7 Years & Older Gift for Kid Family & Adult Game Night
Mattel Games$10.154.8★
What buyers say about mario cards
What buyers praise and complain about, mined from review topics.What buyers love
“Fun family game”
“Good variety”
“Good Deal”
“easy to use”
“Awesome Gift”
“bright colors”
“Card Games Everyone Loves”
“Great collection for my family”
“Cute and durable”
“Great for little hands”
What buyers complain about
“To small”
“Very expensive for those of a deck of cards”
“My grandson didnt enjoy these card games”
“the Card Quality is a Bit Flimsy”
“The problem is the instruction”
“They are not so slippery that children cant hold on to”
“The cards are not textured so they stick together when new”
“can get bent easily”
“The cards are also thicker”
“Its not as easy at is looks”
Top return reasons
Common questions
- Is mario cards profitable to sell on Amazon United States?
- The niche generates $250K/yr across 20 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the mario cards niche?
- 12 brands and 157 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in mario cards?
- Top complaints mined from reviews: Size-Overall, Value For Money, Fun/Entertainment Experience. The return rate is 0.8%.
- When does demand for mario cards peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the mario cards niche?
- Listings span $5.77–$12.93; the average listing price is $9.76 (sweet spot $15–$100). The average incumbent carries 10,011 reviews — the moat a new listing must climb.