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Mario Cards

Fail

Prices span $5.77–$12.93, mostly outside the sweet spot, so Mario Cards is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$250K/yr257K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
61%top-5 click share · 12 brands · 157 sellers

Flapen Score

Mario Cards against its category

The dotted line is the Toys & Games average. Past it, Mario Cards is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Mario Cards 257K times last year and spent an estimated $250K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $250K a year.

Searches, last 12 months
257K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
10.0%
Market size, estimated
$250Ka year
Peak month
December3.5× the quietest month
Top search term
kids card games ages 4-841K searches a year

02 · Price

A sale here is worth $9.76.

Listings sell for $9.76 on average, from $5.77 to $12.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $9.76 that is $12K to $15K a year per listing.

Average price
$9.76under the $15 to $100 sweet spot
Price range
$5.77–$12.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$12K–$15K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #145 within Dedicated Deck Card Games. It carries 10,011 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#145in Dedicated Deck Card Games
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
10,011per listing
Listings tracked
20

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
52 months

Products

Top Mario Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

157

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

13%

  • Brand 160%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 13%)

Demand

Mario Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Mario Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids card games ages 4-841K/yr
  • uno junior40K/yr
  • toddler card games24K/yr
  • uno kids19K/yr
  • kids uno14K/yr
  • uno cards for kids10K/yr
  • card games for 5 year olds12K/yr
  • uno jr11K/yr
  • uno for kids10K/yr
  • card games for 4 year olds11K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Cards

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Fun/Entertainment Experience”
31%of negative reviews mention “Size-Overall”
0.8%of orders come back
“To small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mario Cards questions

Answered from the same tracked data.