Mariah Carey
MaybeThe average product has only 94 reviews. But the top 5 brands take 100% of clicks, so Mariah Carey is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 4650
- Market size
- $217K/yr303K searches / yr
- 90-day growth
- +62.1%search demand this quarter
- Competition
- 60%top-5 click share · 3 brands · 104 sellers
Flapen Score
Mariah Carey against its category
The dotted line is the Toys & Games average. Past it, Mariah Carey is stronger. Inside it, weaker.
Market
The Mariah Carey market on Amazon at a glance
Shoppers on Amazon United States searched for Mariah Carey 303K times last year and spent an estimated $217K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +62.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.
- Searches, last 12 months
- 303K
- Growth, 90 days vs prior 90
- +62.1%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $217Ka year
- Peak month
- December10.5× the quietest month
- Top search term
- mariah carey216K searches a year
02 · Price
A sale here is worth $44.44.
Listings sell for $44.44 on average, from $16.10 to $96.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $44.44 that is $0 to $4K a year per listing.
- Average price
- $44.44inside the $15 to $100 sweet spot
- Price range
- $16.10–$96.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
4% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #17,793 within Dolls. It carries 94 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 4%
- Prime listings
- 84%
- Out of stock, average day
- 7.7%
- Average rank
- #17,793in Dolls
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 94per listing
- Listings tracked
- 25
04 · Newcomers
5 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Mariah Carey products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
104
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 93%
Open market
0%
- Brand 184%
- Brand 212%
- Brand 34%
Demand
Mariah Carey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.5×
Search terms
Top Mariah Carey search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mariah carey216K/yr
- mariah carey merch24K/yr
- mariah carey barbie8K/yr
- mariah carey funko pop6K/yr
- mariah carey gifts7K/yr
- mariah carey merchandise6K/yr
- mariah carey doll7K/yr
- mariah carey christmas24K/yr
- mariah carey barbie doll4K/yr
- barbie mariah carey2K/yr
Reviews and returns
What reviews say buyers love and hate about Mariah Carey
We read the reviews and the return reasons for every product selling here.
“That hat is very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mariah Carey questions
Answered from the same tracked data.








