mardi gras beads
Worth a lookShows a sweet-spot price point ($20.31 avg), but soft demand (-71.4% this quarter) keeps it on the watch list.
Avg price
Great$20.31avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 903K searches
Price range
Great$4.92–$58.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,130.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-71.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, mardi gras beads is a $1.1M/yr Amazon United States market (903K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
mardi gras beads market data
- Units sold / yr
- 60K–80K
- avg 750–1,000/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 11.4%
- Avg brand age
- 34 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
14
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
45%
Top 20: 90%
Open market
5%
- skaqwuan25%
- EOBOH24%
- YAXINRUI19%
- LINSIRON19%
- Huskein5%
- GiftExpress3%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -71.4% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 8.4×
Top mardi gras beads search terms
- mardi gras beads541K/yr
- bead necklaces bulk34K/yr
- party beads18K/yr
- party necklaces18K/yr
- mardi gras beads bulk53K/yr
- beaded necklaces bulk14K/yr
- party beads necklaces12K/yr
- bulk bead necklaces8K/yr
- beaded necklaces for kids9K/yr
- mardi gras necklace28K/yr
Top mardi gras beads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
skaqwuan 300PCS Pride Rainbow Beads Necklaces Bulk 6 Colors 33inch LGBTQ Pride Accessories Gay Lesbian Rainbow Necklace for Pride Month Parade Throws Party Favors Costumes Decor
skaqwuan$32.544.3★42 rev
EOBOH 144PCS Mardi Gras Beads Metallic 12 Kinds Bead Necklace Party Supplies 33 Mardi Gras Necklace Costume Stuff Festival Parade Throw Accessories for Wedding Birthday Celebrations Decorations
EOBOH$21.604.6★3,916 rev
LINSIRON 220 PCS Colorful Bead Necklace 33 Inch Mardi Gras Christmas Beads
LINSIRON$29.094.5★71 rev
LINSIRON 240PCS Pride Beads Necklaces LGBTQ Necklace Accessories 6 Colors
LINSIRON$26.264.5★71 rev
LINSIRON 240PCS 4th of July Accessories 33 Red Silver Blue Beads Bulk
LINSIRON$30.034.5★71 rev
Newest
by launch dateLINSIRON 240PCS 4th of July Accessories 33 Red Silver Blue Beads Bulk
LINSIRON$30.0371 rev
skaqwuan 600PCS Pride Rainbow Beads Necklaces Bulk 6 Colors 33inch LGBTQ Pride Accessories Gay Lesbian Rainbow Necklace for Pride Month Parade Throws Party Favors Costumes Decor
skaqwuan$58.0742 rev
skaqwuan 300PCS Pride Rainbow Beads Necklaces Bulk 6 Colors 33inch LGBTQ Pride Accessories Gay Lesbian Rainbow Necklace for Pride Month Parade Throws Party Favors Costumes Decor
skaqwuan$32.5442 rev
skaqwuan 300PCS 4th of July Accessories Patriotic Bead Necklaces 33inch Red Blue Silver Necklaces Bulk 4th of July Decorations for Parade Party Favors Veterans Day
skaqwuan$35.5942 rev
LINSIRON 240PCS Pride Beads Necklaces LGBTQ Necklace Accessories 6 Colors
LINSIRON$26.2671 rev
Trending
90-day click momentumLINSIRON 240PCS 4th of July Accessories 33 Red Silver Blue Beads Bulk
LINSIRON$30.034.5★
skaqwuan 300PCS 4th of July Accessories Patriotic Bead Necklaces 33inch Red Blue Silver Necklaces Bulk 4th of July Decorations for Parade Party Favors Veterans Day
skaqwuan$35.594.3★
skaqwuan 600PCS Pride Rainbow Beads Necklaces Bulk 6 Colors 33inch LGBTQ Pride Accessories Gay Lesbian Rainbow Necklace for Pride Month Parade Throws Party Favors Costumes Decor
skaqwuan$58.074.3★
LINSIRON 240PCS Pride Beads Necklaces LGBTQ Necklace Accessories 6 Colors
LINSIRON$26.264.5★
YAXINRUI 120 PCS Blue Bead Necklaces Blue Mardi Gras Christmas Bead Necklaces Patriotic Necklace 33 Inch Round Beaded Necklace for Mardi Gras Christmas 4th of July Festive Events
YAXINRUI$16.854.6★
What buyers say about mardi gras beads
What buyers praise and complain about, mined from review topics.What buyers love
“Good for the price”
“So Many Colors”
“As advertised”
“The beads were good quality”
“Fun and colorful”
“Easy to use”
“which is honestly the real durability test”
“Other than the size they seemed decent”
“they're bright, they're fun, they're well-made, and they're a simple”
“Good amount”
What buyers complain about
“Smaller than Expected”
“Bad quality”
“False advertising”
“they smell horrible”
“The colors are also somewhat muted”
“Ok. Super cheap beads, broke easily,”
“I thought they would be thicker like Mardi Gras beads”
“if you're not careful they will break”
“couldnt even use them”
“Absolute waste of money”
Top return reasons
Common questions
- Is mardi gras beads profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 28 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -71.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mardi gras beads niche?
- 10 brands and 14 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in mardi gras beads?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.5%.
- When does demand for mardi gras beads peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 8.4× the quietest.
- What does it cost to enter the mardi gras beads niche?
- Listings span $4.92–$58.07; the average listing price is $20.31 (sweet spot $15–$100). The average incumbent carries 1,131 reviews — the moat a new listing must climb.