Makeup Doll

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

174K

Growth, 90 days vs prior 90

-3.9%

Conversion, latest week

2.3%

Market size, estimated

$124Ka year

Peak month

December7.6× the quietest month

Top search term

makeup doll head for girls32K searches a year

Listings sell for $30.99 on average, from $10.18 to $49.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $30.99 that is $0 to $3K a year per listing.

Average price

$30.99inside the $15 to $100 sweet spot

Price range

$10.18–$49.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.9%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #142 within Dolls. It carries 2,075 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

9.5%

Average rank

#142in Dolls

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

2,075per listing

Listings tracked

19

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

37 months