maileg
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.69avg listing price — sweet spot $15–$100
Price range
Great$9.92–$53.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great385.24avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 407K searches
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, maileg is a $70K/yr Amazon United States market (407K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
maileg market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $83K–$111K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #3,168
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 76%
- Out of stock
- 18.6%
- Avg brand age
- 41 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
33
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
22%
- LEVLOVS20%
- Giant bean18%
- Felix & Flora17%
- Golray13%
- Legmic6%
- KOLWOVEN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top maileg search terms
- maileg122K/yr
- maileg mice53K/yr
- maileg mouse114K/yr
- levlovs23K/yr
- levlovs mice28K/yr
- mouse doll14K/yr
- mouse in a box15K/yr
- mouse dolls8K/yr
- matchbox mouse8K/yr
- maileg toys7K/yr
Top maileg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Felix & Flora Toddler Girls Brown Sandals Size 9 Closed Toe Princess Sandals for Party Flower Girl Wedding School
Felix & Flora$28.714.6★893 rev
Golray Portable Dress Up Plush Doll Set with Storage Case Cat & Dog Stuffed Animal Toys Doll Clothes with Wooden Hangers & Suitcase Wardrobe Travel-Ready Toy Organizer Gifts for Girls Ages 3+
Golray$33.304.6★74 rev
Giant bean Bunny Toys for Kids 4 PCS Hand Made Rabbit Family Dolls
Giant bean$28.374.9★143 rev
Giant bean Mouse Toys for Kids 4 PCS Hand Made Mouse Family Dolls
Giant bean$30.544.3★14 rev
Legmic Mouse Dolls Stuffed Animal Plush Toy
Legmic$47.404.7★10 rev
Newest
by launch dateGiant bean Mouse Toys for Kids 4 PCS Hand Made Mouse Family Dolls
Giant bean$30.5414 rev
LEVLOVS Mouse Liam in Stampholder Box
LEVLOVS$34.950 rev
mushie Fairies Reusable Water Color Pad | Montessori Travel Activity Fairy Tale Book + Refillable Brush for Toddlers 3 Years+
mushie$12.9387 rev
SPEEDY MONKEY Rabbit Family Set Miniature Bunny Figures Parents & 2 Babies
SPEEDY MONKEY$46.0929 rev
JamieCare 12 Lovely Birthday Ballet Mouse Plush Toy Doll Soft Stuffed Animals Cute for Toddler Boys and Girls Red Dress and Clothes are Removable and Machine Washable
JamieCare$16.8716 rev
Trending
90-day click momentumGiant bean Mouse Toys for Kids 4 PCS Hand Made Mouse Family Dolls
Giant bean$30.544.3★
LEVLOVS Mouse in a Box King and Queen Mice in a Storage case Royal Mice
LEVLOVS$37.385.0★
LEVLOVS Mama and Daughter Mouse Stuffed AnimalLinen Mouse ToyMouse FamilyCotton MouseFairy MouseMini Dolls SetFabric Doll Mice Toys Family Dolls
LEVLOVS$30.145.0★
Felix & Flora Toddler Girls Brown Sandals Size 9 Closed Toe Princess Sandals for Party Flower Girl Wedding School
Felix & Flora$28.714.6★
FreeLu Toddler Girls Cotton Summer Short Sleeve Dress Cartoon Print Casual Jersey Dresses(3T Blue Ducks)
FreeLu$17.504.7★
What buyers say about maileg
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“Fun for Kids”
“Cute gift”
“it's soft and squishy in a nice way”
“Great deal”
“the size is perfect”
“It is bright white”
“surprisingly well made”
“Very well advertised product”
“We love the new reusable color pad”
What buyers complain about
“Very narrow so it makes it hard to play with”
“same low quality after ordering twice”
“It doesn't look the same”
“Not worth the price”
“Seems fragile and would break easily”
“Goofy stitching on the faces-none are cute”
“Not to mention it became wrinkled so quickly”
“Cheaply used clothing materials”
“The stick broke in half immediately the first time my daughter used it”
“- No place to store the stickers after initial use”
Top return reasons
Common questions
- Is maileg profitable to sell on Amazon United States?
- The niche generates $70K/yr across 29 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the maileg niche?
- 19 brands and 33 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in maileg?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.2%.
- When does demand for maileg peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the maileg niche?
- Listings span $9.92–$53.61; the average listing price is $27.69 (sweet spot $15–$100). The average incumbent carries 385 reviews — the moat a new listing must climb.