Maileg
weak search conversion (0.6%) — Maileg doesn't clear our bar today.
Flapen Score
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Is Maileg profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Maileg is a $70K/yr Amazon United States market (407K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Maileg: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.8% over the last 90 days and 0.6% of searches end in a purchase.
$70K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 29 products
Top Maileg products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Felix & Flora Toddler Girls Brown Sandals Size 9 Closed Toe Princess Sandals for Party Flower Girl Wedding School
- Price
- $28.71
- Rating
- 4.6/5
- Reviews
- 893
- Age
- 3y ago
Golray Portable Dress Up Plush Doll Set with Storage Case Cat & Dog Stuffed Animal Toys Doll Clothes with Wooden Hangers & Suitcase Wardrobe Travel-Ready Toy Organizer Gifts for Girls Ages 3+
- Price
- $33.30
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago
Giant bean Bunny Toys for Kids 4 PCS Hand Made Rabbit Family Dolls
- Price
- $28.37
- Rating
- 4.9/5
- Reviews
- 143
- Age
- 2y ago
Giant bean Mouse Toys for Kids 4 PCS Hand Made Mouse Family Dolls
- Price
- $30.54
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 4mo ago
Legmic Mouse Dolls Stuffed Animal Plush Toy
- Price
- $47.40
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 4y ago
Trending
90-day click momentumGiant bean Mouse Toys for Kids 4 PCS Hand Made Mouse Family Dolls
- Price
- $30.54
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 4mo ago
LEVLOVS Mouse in a Box King and Queen Mice in a Storage case Royal Mice
- Price
- $37.38
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago
LEVLOVS Mama and Daughter Mouse Stuffed AnimalLinen Mouse ToyMouse FamilyCotton MouseFairy MouseMini Dolls SetFabric Doll Mice Toys Family Dolls
- Price
- $30.14
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago
Felix & Flora Toddler Girls Brown Sandals Size 9 Closed Toe Princess Sandals for Party Flower Girl Wedding School
- Price
- $28.71
- Rating
- 4.6/5
- Reviews
- 893
- Age
- 3y ago
FreeLu Toddler Girls Cotton Summer Short Sleeve Dress Cartoon Print Casual Jersey Dresses(3T Blue Ducks)
- Price
- $17.50
- Rating
- 4.7/5
- Reviews
- 667
- Age
- 2y ago
Newest
by launch dateGiant bean Mouse Toys for Kids 4 PCS Hand Made Mouse Family Dolls
- Price
- $30.54
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 4mo ago
LEVLOVS Mouse Liam in Stampholder Box
- Price
- $34.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
mushie Fairies Reusable Water Color Pad | Montessori Travel Activity Fairy Tale Book + Refillable Brush for Toddlers 3 Years+
- Price
- $12.93
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 10mo ago
SPEEDY MONKEY Rabbit Family Set Miniature Bunny Figures Parents & 2 Babies
- Price
- $46.09
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago
JamieCare 12 Lovely Birthday Ballet Mouse Plush Toy Doll Soft Stuffed Animals Cute for Toddler Boys and Girls Red Dress and Clothes are Removable and Machine Washable
- Price
- $16.87
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 rising
Sellers
33
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
22%
- LEVLOVS20%
- Giant bean18%
- Felix & Flora17%
- Golray13%
- Legmic6%
- KOLWOVEN4%
Maileg demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top Maileg search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- maileg122K/yr
- maileg mice53K/yr
- maileg mouse114K/yr
- levlovs23K/yr
- levlovs mice28K/yr
- mouse doll14K/yr
- mouse in a box15K/yr
- mouse dolls8K/yr
- matchbox mouse8K/yr
- maileg toys7K/yr
What reviews say buyers love and hate about Maileg
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Beautifully made”
“Fun for Kids”
“Cute gift”
“it's soft and squishy in a nice way”
“Great deal”
What buyers complain about
71% of reviews“Very narrow so it makes it hard to play with”
“same low quality after ordering twice”
“It doesn't look the same”
“Not worth the price”
“Seems fragile and would break easily”
Maileg return rate & reasons
Why buyers send it back, as a share of all return requests.
2.2%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Maileg questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
