mahjong playing cards
Worth a lookShows a thin review moat (90 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible90.25avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.67avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+64.3%90-day search growth — must beat 0% to launch
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$5.86–$40.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$38K$38K/yr · 59K searches
According to Flapen's Amazon United States niche tracking, mahjong playing cards is a $38K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
mahjong playing cards market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $52K–$62K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #930
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 8.8%
- Avg brand age
- 17 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
26
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
46%
Top 20: 91%
Open market
35%
- Soulchen15%
- Penveda13%
- XJHMNS11%
- JIHUIJOY10%
- Gouda Games10%
- Jongyance7%
Demand
Weekly Amazon search volume, last 13 weeks — +64.3% search growth over the last 90 days.Top mahjong playing cards search terms
- mahjong playing cards37K/yr
- mahjong card game9K/yr
- mahjong playing cards 20266K/yr
- american mahjong playing cards7K/yr
Top mahjong playing cards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XJHMNS American Mahjong Playing Cards Large Print Mahjong Cards 2026 Edition Waterproof Game Set
XJHMNS$15.524.5★55 rev
Mahjong Go! Classic Mahjong Reimagined as a Travel-Friendly Card Game
Gouda Games$20.234.3★68 rev
Soulchen 168 Pcs PVC Mahjong Set Large Print American Style Blossom Numbered Mahjong Tiles with 4 Dices 2 Storage Box Elegant Gift for Family Game Night Travel Home Entertainment (Floral Blue)
Soulchen$28.314.1★49 rev
JIHUIJOY 166-Pcs Mahjong Playing Cards - Waterproof & Non-Slip PVC Material Large Font for Easy Reading Durable & Portable Ideal for Beginners & Elderly Perfect for Travel Camping Family Games
JIHUIJOY$19.543.9★66 rev
Jongyance 160-Piece American Mahjong Playing Cards Set Includes Manual Storage Box Dice Chips & Wind Indicator Portable Travel-Friendly
Jongyance$20.174.6★19 rev
Newest
by launch date
BIZWHALE 4Pcs mah Jong Cards 2026 Mahjong Tiles 148 Suitable for 2-4 Players Portable Storage Box Waterproof and Durable Suitable for Adults Teenagers Home Travel Gatherings and Camping
BIZWHALE$22.5918 rev
Penveda 2026 American Mahjong Cards 166 Pcs Large Print Set with 4 Instructions Included & 2 Dice Complete American Mahjong Card Game Kit for Travel Seniors & Beginners
Penveda$24.875 rev
Penveda 2026 American Mahjong Cards 160 Pcs Large Print Set with 4 Instructions Included and 2 Dice Complete American Mahjong Card Game Kit for Travel Seniors & Beginners
Penveda$25.906 rev
Penveda 2026 American Mahjong Playing Cards 160 PcsLarge Print EditionComplete Set Durable Plastic-Coated Waterproof Mahjong Playing Poker for Travel Home & Portable Gift
Penveda$18.644 rev
Penveda 2026 Mahjong Playing Cards 166 Pcs Large Print American Mahjong Game Set with 2 Dices Portable Durable Waterproof Poker Mahjong Cards for Family Party Travel & Gift
Penveda$18.806 rev
Trending
90-day click momentumPenveda 2026 American Mahjong Cards 166 Pcs Large Print Set with 4 Instructions Included & 2 Dice Complete American Mahjong Card Game Kit for Travel Seniors & Beginners
Penveda$24.874.4★
czzwak 166Pcs Waterproof PVC Mahjong Playing Cards Non-Slip Mahjong Cards Durable Portable Travel Family Board Game for Elderly Beginners Camping
czzwak$16.894.8★
Penveda 2026 American Mahjong Playing Cards 160 PcsLarge Print EditionComplete Set Durable Plastic-Coated Waterproof Mahjong Playing Poker for Travel Home & Portable Gift
Penveda$18.643.9★
Penveda 2026 Mahjong Playing Cards 166 Pcs Large Print American Mahjong Game Set with 2 Dices Portable Durable Waterproof Poker Mahjong Cards for Family Party Travel & Gift
Penveda$18.804.4★
Penveda 2026 American Mahjong Cards 160 Pcs Large Print Set with 4 Instructions Included and 2 Dice Complete American Mahjong Card Game Kit for Travel Seniors & Beginners
Penveda$25.904.5★
What buyers say about mahjong playing cards
What buyers praise and complain about, mined from review topics.What buyers love
“easy to carry”
“Fun for the Whole Family”
“The cards are good quality”
“Easy to Use”
“Worth the price”
“they are pretty durable”
“They are waterproof”
“And the designs are elegant, such a pleasure to look at and play with”
“It included everything that is pictured”
“I like the colors”
What buyers complain about
“Missing Instructions”
“They are a slippery”
“are larger”
“bulky to carry around”
“The cards are wonderful. they arent as light blue as the picture sadly”
“the tile sets are pretty expensive”
“However, I don't see it lasting very long with regular play”
“the quality is much lower than I expected”
“the biggest issue I have with this set is that the description on Amazon gives the impression that this set provides clear”
“a little flimsy”
Top return reasons
Common questions
- Is mahjong playing cards profitable to sell on Amazon United States?
- The niche generates $38K/yr across 32 tracked products. 3 of 24 products launched in the last 360 days are still selling. 90-day search growth is +64.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the mahjong playing cards niche?
- 20 brands and 26 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in mahjong playing cards?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Grip, Size-Overall. The return rate is 3.4%.
- What does it cost to enter the mahjong playing cards niche?
- Listings span $5.86–$40.32; the average listing price is $20.67 (sweet spot $15–$100). The average incumbent carries 90 reviews — the moat a new listing must climb.