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Mahjong Playing Cards

Mahjong Playing Cards shows a thin review moat (90 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 6% of 3,143 Toys & Games niches · +14 vs the category median of 46

Market size 9Growth 77Conversion 39Competition 66Returns 45Price range 73Avg price 89Brand share 76Review moat 95Quality gap 84
This niche Category average · 3,143 niches

Is Mahjong Playing Cards profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Mahjong Playing Cards is a $38K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 60/100.

Mahjong Playing Cards: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +64.3% over the last 90 days and 3.1% of searches end in a purchase.

$38K

revenue / yr

Units sold / yr3K
Search volume / yr+64.3%59K
Conversion rate3.1%
Avg price$20.67

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers20 · 26
Top-5 product click share46%
Open market41%
Avg brand age17 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement88%
New entrants (1y)24· 3 succeeded
Avg rating4.2★
Avg reviews90

Top Mahjong Playing Cards products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

$0$1K$2K$3K$5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

26

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

35%

  • Soulchen15%
  • Penveda13%
  • XJHMNS11%
  • JIHUIJOY10%
  • Gouda Games10%
  • Jongyance7%

Mahjong Playing Cards demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume59KCVR3.1%Products32Brands20Top 5 Brands59%OOS Rate8.8%Rating4.2★Reviews90Avg BSR#930
3K2KSpike '26Prime Day '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top Mahjong Playing Cards search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mahjong playing cards37K/yr
  • mahjong card game9K/yr
  • mahjong playing cards 20266K/yr
  • american mahjong playing cards7K/yr

What reviews say buyers love and hate about Mahjong Playing Cards

What buyers mention most, as a share of all reviews.

What buyers love

63% of reviews
Portability13%

easy to carry

Fun/Entertainment Experience12%

Fun for the Whole Family

Quality-Overall10%

The cards are good quality

Ease Of Use9%

Easy to Use

Value For Money6%

Worth the price

What buyers complain about

45% of reviews
Instructions/User Manual/Troubleshooting12%

Missing Instructions

Grip8%

They are a slippery

Size-Overall8%

are larger

Weight Heavy4%

bulky to carry around

Color3%

The cards are wonderful. they arent as light blue as the picture sadly

Mahjong Playing Cards return rate & reasons

Why buyers send it back, as a share of all return requests.

3.4%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
19%
2Advertised Vs Actual Product
16%
3Grip
11%
4Instructions/User Manual/Troubleshooting
7%
5Quality-Overall
6%

Common Mahjong Playing Cards questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mahjong Playing Cards 60/100 on Amazon United States — Worth a look. The niche generates $38K/yr across 32 tracked products. 3 of 24 products launched in the last 360 days are still selling. Search demand moved +64.3% over the last 90 days.
Mahjong Playing Cards buyers on Amazon United States complain most about Instructions/User Manual/Troubleshooting, Grip, Size-Overall, the themes mined from the niche's reviews. Its return rate is 3.4%.