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Mahjong Card Sleeve

Mahjong Card Sleeve shows a thin review moat (64 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

68
Worth a look

Top 2% of 3,143 Toys & Games niches · +22 vs the category median of 46

Market size 37Growth 69Conversion 67Competition 76Returns 91Price range 39Avg price 47Brand share 86Review moat 97Quality gap 76
This niche Category average · 3,143 niches

Is Mahjong Card Sleeve profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Mahjong Card Sleeve is a $184K/yr Amazon United States market (264K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 68/100.

Mahjong Card Sleeve: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +49.9% over the last 90 days and 6.0% of searches end in a purchase.

$184K

revenue / yr

Units sold / yr20K
Search volume / yr+49.9%264K
Conversion rate6.0%
Avg price$11.68

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers29 · 39
Top-5 product click share39%
Open market51%
Avg brand age8 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement97%
New entrants (1y)28· 14 succeeded
Avg rating4.3★
Avg reviews64

Top Mahjong Card Sleeve products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

$0$7K$15K$22K$30K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

39

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

39%

Top 20: 79%

Open market

45%

  • Asmeet17%
  • KAIBERYL13%
  • GRKNOA8%
  • SilTriangle6%
  • Sonwyoung6%
  • Taikuri5%

Mahjong Card Sleeve demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume264KCVR6.0%Products38Brands29Top 5 Brands49%OOS Rate9.8%Rating4.3★Reviews64Avg BSR#263
12K8KBlack Friday '25Spike '26Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top Mahjong Card Sleeve search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mahjong card holder96K/yr
  • mahjong card sleeve90K/yr
  • mahjong card cover22K/yr
  • mahjong card covers6K/yr
  • mahjong card holders5K/yr
  • mahjong card covers sleeves6K/yr
  • mahjong card sleeves4K/yr
  • mah jong card holder5K/yr
  • mahjong card protector5K/yr
  • large mahjong card sleeve5K/yr

What reviews say buyers love and hate about Mahjong Card Sleeve

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Size-Overall23%

The size is exact

Quality-Overall12%

Great quality and keeps cards in great condition

Ease Of Use9%

Easy to read

Durability7%

Soft durable

Drop/Impact Protection6%

Perfect for Protecting

What buyers complain about

64% of reviews
Size-Overall31%

Does not Fit

Water Resistance6%

These are not water proof because of the way the ends are open

Quality-Overall5%

Not a good quality

Durability5%

Broke pretty quickly

Thickness4%

are a little thinner/flimsier than I prefer

Mahjong Card Sleeve return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
54%
2Material Quality
9%
3Advertised Vs Actual Product
6%
4Quality-Overall
4%
5Value For Money
4%

Common Mahjong Card Sleeve questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mahjong Card Sleeve 68/100 on Amazon United States — Worth a look. The niche generates $184K/yr across 38 tracked products. 14 of 28 products launched in the last 360 days are still selling. Search demand moved +49.9% over the last 90 days.
Mahjong Card Sleeve buyers on Amazon United States complain most about Size-Overall, Water Resistance, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.2%.