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Magnetic Maze

Maybe

The top 5 brands take only 45% of clicks. But demand is soft, at -6.6% this quarter, so Magnetic Maze is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Market size
$136K/yr210K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
38%top-5 click share · 32 brands · 41 sellers

Flapen Score

Magnetic Maze against its category

The dotted line is the Toys & Games average. Past it, Magnetic Maze is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnetic Maze market on Amazon at a glance

Shoppers on Amazon United States searched for Magnetic Maze 210K times last year and spent an estimated $136K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
3.6%
Market size, estimated
$136Ka year
Peak month
December4.2× the quietest month
Top search term
magnetic maze42K searches a year

02 · Price

A sale here is worth $17.95.

Listings sell for $17.95 on average, from $7.90 to $25.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $17.95 that is $2K to $4K a year per listing.

Average price
$17.95inside the $15 to $100 sweet spot
Price range
$7.90–$25.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #200 within Early Development & Activity Toys. It carries 1,070 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#200in Early Development & Activity Toys
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,070per listing
Listings tracked
38

04 · Newcomers

6 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
37 months

Products

Top Magnetic Maze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

41

Top-5 brand share

45%

Top 20: 89%

Top-5 click share

38%

Top 20: 83%

Open market

48%

  • Brand 112%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Magnetic Maze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Magnetic Maze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnetic maze42K/yr
  • magnetic maze board24K/yr
  • magnetic color maze15K/yr
  • magnet maze12K/yr
  • magnetic color and number maze25K/yr
  • magnetic maze toys for toddlers 1-310K/yr
  • magnetic busy board8K/yr
  • magnetic maze for kids ages 3-512K/yr
  • magnet color and counting maze7K/yr
  • magnetic activity board4K/yr

Reviews and returns

What reviews say buyers love and hate about Magnetic Maze

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Magnetic Strength/Adsorption”
2.6%of orders come back
“Magnet is very weak”
A buyer, on “Magnetic Strength/Adsorption”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Magnetic Maze questions

Answered from the same tracked data.