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Magnetic Foam Blocks

Fail

The top 5 brands take 100% of clicks, so Magnetic Foam Blocks is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$520K/yr405K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
49%top-5 click share · 3 brands · 36 sellers

Flapen Score

Magnetic Foam Blocks against its category

The dotted line is the Toys & Games average. Past it, Magnetic Foam Blocks is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnetic Foam Blocks market on Amazon at a glance

Shoppers on Amazon United States searched for Magnetic Foam Blocks 405K times last year and spent an estimated $520K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $520K a year.

Searches, last 12 months
405K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
3.4%
Market size, estimated
$520Ka year
Peak month
November5.4× the quietest month
Top search term
blockaroo87K searches a year

02 · Price

A sale here is worth $37.61.

Listings sell for $37.61 on average, from $8.63 to $124.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $37.61 that is $28K to $38K a year per listing.

Average price
$37.61inside the $15 to $100 sweet spot
Price range
$8.63–$124.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$28K–$38K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #566 within Magnetic Building. It carries 338 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#566in Magnetic Building
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
338per listing
Listings tracked
22

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Magnetic Foam Blocks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 99%

Open market

0%

  • Brand 164%
  • Brand 231%
  • Brand 36%
  • Open — no brand owns it (0%)

Demand

Magnetic Foam Blocks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Magnetic Foam Blocks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blockaroo87K/yr
  • melissa and doug blockables91K/yr
  • blockables75K/yr
  • blockables melissa and doug64K/yr
  • blockaroos magnetic foam blocks22K/yr
  • magnetic foam blocks19K/yr
  • foam magnetic blocks14K/yr
  • melissa and doug rollables14K/yr
  • blockaroos9K/yr
  • blockaroo magnetic foam building blocks3K/yr

Reviews and returns

What reviews say buyers love and hate about Magnetic Foam Blocks

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Fun/Entertainment Experience”
10%of negative reviews mention “Value For Money”
2.8%of orders come back
“It was really expensive”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Magnetic Foam Blocks questions

Answered from the same tracked data.