Magnetic Easel
FailDemand is soft, at -9.4% this quarter, so Magnetic Easel is a Fail.
- Flapen Score
- 42 / 100Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 4642
- Market size
- $109K/yr53K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 67%top-5 click share · 13 brands · 21 sellers
Flapen Score
Magnetic Easel against its category
The dotted line is the Toys & Games average. Past it, Magnetic Easel is stronger. Inside it, weaker.
Market
The Magnetic Easel market on Amazon at a glance
Shoppers on Amazon United States searched for Magnetic Easel 53K times last year and spent an estimated $109K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $109Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- magnetic easel for toddlers23K searches a year
02 · Price
A sale here is worth $52.94.
Listings sell for $52.94 on average, from $23.84 to $117.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $52.94 that is $5K to $13K a year per listing.
- Average price
- $52.94inside the $15 to $100 sweet spot
- Price range
- $23.84–$117.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$13K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #41 within Easels. It carries 1,280 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #41in Easels
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 1,280per listing
- Listings tracked
- 18
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Magnetic Easel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tiny Land Foldable Wooden Art Easel for Kids with Chalkboard & Whiteboard
- Price
- $67.97
- Rating
- 4.7/5
- Reviews
- 296
- Age
- 1y ago

Tiny Land Foldable Wooden Kids Easel with Magnetic Letters & Numbers
- Price
- $75.15
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 1y ago

Tiny Land Wooden Easel for Kids Art Easel with Chalkboard & Whiteboard
- Price
- $69.70
- Rating
- 4.6/5
- Reviews
- 1,034
- Age
- 4y ago

Tiny Land Kids Easel Large 22x40.5 Writing Area Double-Sided Magnetic Chalkboard & Whiteboard Wooden Arch Drawing Board with Stand Toddler Art Easel with Letters & Animal Magnets
- Price
- $117.30
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 10mo ago

Kids Easel Wooden Art Easel for Kids Tabletop Magnetic Drawing Board with Dual Chalkboard & Whiteboard Foldable No-Assembly Design Art Set with 54 Magnetic Letters & Numbers and Dustless Chalk
- Price
- $27.05
- Rating
- 4.1/5
- Reviews
- 42
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Tiny Land Kids Easel Large 22x40.5 Writing Area Double-Sided Magnetic Chalkboard & Whiteboard Wooden Arch Drawing Board with Stand Toddler Art Easel with Letters & Animal Magnets
- Price
- $117.30
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 10mo ago

Kids Easel Wooden Art Easel for Kids Tabletop Magnetic Drawing Board with Dual Chalkboard & Whiteboard Foldable No-Assembly Design Art Set with 54 Magnetic Letters & Numbers and Dustless Chalk
- Price
- $27.05
- Rating
- 4.1/5
- Reviews
- 42
- Age
- 9mo ago

Tiny Land Wooden Easel for Kids Art Easel with Chalkboard & Whiteboard
- Price
- $69.88
- Rating
- 4.6/5
- Reviews
- 1,034
- Age
- 10mo ago

3 in 1 Easel for Little Kids with Wood Tray Double Sided Wooden Easel with Paper Roll Magnetic Whiteboard & Dry Erase Black Chalkboard Height Adjustable Painting Standing for Toddlers Childrens 2-5
- Price
- $39.29
- Rating
- 4.3/5
- Reviews
- 193
- Age
- 2y ago

Hape E1010 Magnetic All in 1 Kids Height Adjustable Drawing Dry-Erase Chalkboard Wooden Artist Easel with 3 Paint Pots and Refillable Paper Roll
- Price
- $68.45
- Rating
- 4.7/5
- Reviews
- 9,293
- Age
- 15y ago
Newest
by launch date
Kids Easel Wooden Art Easel for Kids Tabletop Magnetic Drawing Board with Dual Chalkboard & Whiteboard Foldable No-Assembly Design Art Set with 54 Magnetic Letters & Numbers and Dustless Chalk
- Price
- $27.05
- Rating
- 4.1/5
- Reviews
- 42
- Age
- 9mo ago

Tiny Land Wooden Easel for Kids Art Easel with Chalkboard & Whiteboard
- Price
- $69.88
- Rating
- 4.6/5
- Reviews
- 1,034
- Age
- 10mo ago

Tiny Land Kids Easel Large 22x40.5 Writing Area Double-Sided Magnetic Chalkboard & Whiteboard Wooden Arch Drawing Board with Stand Toddler Art Easel with Letters & Animal Magnets
- Price
- $117.30
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 10mo ago

Chalk Board Easel for Kids Toys Double-Sided Magnetic Kids Chalkboard and Dry Erase Boards Toddler Toys for 3 Year Old Boy Gift Art Easel Learning Educational Toy for 3 4 5 Years Old Boys Gift
- Price
- $42.15
- Rating
- 4.6/5
- Reviews
- 504
- Age
- 1y ago

Tabletop Painting Wooden Art Easel for Kids - 4-in-1 Double-Sided Drawing Board for Toddlers 2-4 Chalkboard & Dry Whiteboard with Markers Eraser Magnetic Letters/Numbers & Flashcards
- Price
- $26.33
- Rating
- 4.0/5
- Reviews
- 339
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
21
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
12%
- Tiny Land68%
- Zyraflux5%
- Hape4%
- INNOCHEER4%
- IDEA FAMILY3%
- Weudear3%
- Open — no brand owns it (7 brands, 12%)
Demand
Magnetic Easel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Magnetic Easel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magnetic easel for toddlers23K/yr
- magnetic easel for kids10K/yr
- tiny land easel9K/yr
- tinyland easel7K/yr
- tiny land easel for kids4K/yr
Reviews and returns
What reviews say buyers love and hate about Magnetic Easel
We read the reviews and the return reasons for every product selling here.
“Small size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnetic Easel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








