Magic Water Elf

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-8.0%

Conversion, latest week

7.9%

Market size, estimated

$2.4Ma year

Peak month

December10.4× the quietest month

Top search term

magic water elf toy kit374K searches a year

Listings sell for $24.49 on average, from $14.16 to $34.86. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $24.49 that is $98K to $122K a year per listing.

Average price

$24.49inside the $15 to $100 sweet spot

Price range

$14.16–$34.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

4,000–5,000

Revenue per listing a year

$98K–$122K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #49 within Craft Kits. It carries 714 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#49in Craft Kits

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

714per listing

Listings tracked

17

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months