Skip to content

Magic the Gathering Dungeons and Dragons

brand-locked demand (top 5 brands take 100% of clicks) — Magic the Gathering Dungeons and Dragons doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46

Market size 23Growth 14Conversion 19Competition 52Returns 99Price range 22Avg price 69Brand share 0Review moat 65Quality gap 21
This niche Category average · 3,143 niches

Is Magic the Gathering Dungeons and Dragons profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Magic the Gathering Dungeons and Dragons is a $93K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.

Magic the Gathering Dungeons and Dragons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.6% over the last 90 days and 1.5% of searches end in a purchase.

$93K

revenue / yr

Units sold / yr1K
Search volume / yr-22.6%52K
Conversion rate1.5%
Avg price$119.24

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 89
Top-5 product click share54%
Open market0%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement24%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews902

Top Magic the Gathering Dungeons and Dragons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$7K$11K$15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

89

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

0%

  • Magic: The Gathering70%
  • Wizards of the Coast24%
  • Card Game3%
  • MGO3%
  • ENHANCE1%
  • Open — no brand owns it (0%)

Magic the Gathering Dungeons and Dragons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR1.5%Products25Brands5Top 5 Brands100%OOS Rate1.7%Rating4.7★Reviews902Avg BSR#947
2K1KSpike '25Prime Day '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Magic the Gathering Dungeons and Dragons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • magic the gathering dungeons and dragons11K/yr
  • mtg dungeons and dragons8K/yr
  • mtg forgotten realms6K/yr
  • mtg dnd6K/yr
  • dnd mtg3K/yr
  • mtg adventures in the forgotten realms3K/yr
  • forgotten realms mtg3K/yr
  • dungeons and dragons mtg4K/yr
  • magic the gathering forgotten realms3K/yr
  • magic the gathering dnd3K/yr

What reviews say buyers love and hate about Magic the Gathering Dungeons and Dragons

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Value For Money28%

Great value

Collectibles14%

Boost your Collection easily

Quality-Overall13%

Amazing quality

Fun/Entertainment Experience10%

Fun little pack

Suitability Beginner10%

It's alright for beginners

What buyers complain about

91% of reviews
Value For Money37%

not woth the price

Quality-Overall26%

But certainly not great

Advertised Vs Actual Product17%

Misleading description

Natural Resource Wastage2%

Waste

Certifications2%

Rares not guaranteed

Magic the Gathering Dungeons and Dragons return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
65%
2Quality-Overall
7%
3Size-Overall
5%
4Value For Money
3%
5Weight Heavy
3%

Common Magic the Gathering Dungeons and Dragons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Magic the Gathering Dungeons and Dragons 35/100 on Amazon United States — Skip it. The niche generates $93K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -22.6% over the last 90 days.
Search demand for Magic the Gathering Dungeons and Dragons on Amazon United States peaks in Dec, where the busiest month runs 1.8× the quietest.