magic the gathering dungeons and dragons
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good$119.24avg listing price — sweet spot $15–$100
Review moat
Good901.76avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Bad$93K$93K/yr · 52K searches
Price range
Bad$7.13–$391.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, magic the gathering dungeons and dragons is a $93K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
magic the gathering dungeons and dragons market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $89K–$119K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #947
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 24%
- Out of stock
- 1.7%
- Avg brand age
- 34 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
89
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
0%
- Magic: The Gathering70%
- Wizards of the Coast24%
- Card Game3%
- MGO3%
- ENHANCE1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -22.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top magic the gathering dungeons and dragons search terms
- magic the gathering dungeons and dragons11K/yr
- mtg dungeons and dragons8K/yr
- mtg forgotten realms6K/yr
- mtg dnd6K/yr
- dnd mtg3K/yr
- mtg adventures in the forgotten realms3K/yr
- forgotten realms mtg3K/yr
- dungeons and dragons mtg4K/yr
- magic the gathering forgotten realms3K/yr
- magic the gathering dnd3K/yr
Top magic the gathering dungeons and dragons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MTG Magic Commander Legends Battle for Baldurs Gate Prerelease Pack Kit
Wizards of the Coast$103.284.6★889 rev
Magic: The Gathering Adventures in The Forgotten Realms Draft Booster Box | 36 Packs (540 Magic Cards)
Magic: The Gathering$252.774.7★1,042 rev
Magic: The Gathering - D&D Adventures in The Forgotten Realms Set Booster Pack
Magic: The Gathering$16.444.5★21 rev
Magic: The Gathering Adventures in the Forgotten Realms Collector Booster | 15 Magic Cards
Magic: The Gathering$41.624.6★539 rev
Card Game MTG Dungeons and Dragons Adventures in The Forgotten Realms Prerelease Kit - 6 Draft Boosters Dice Promo
Wizards of the Coast$83.714.7★645 rev
Newest
by launch date
Magic: The Gathering Secret Lair x Dungeons & Dragons: Whispers in Candlekeep Non-Foil Edition
Magic: The Gathering$101.221 rev
ENHANCE DnD Backpack - RPG DM Bag for Dungeons and Dragons - Travel DnD Bag Organizer fits 6-8 Books Upright 18 Laptop/DM Screen Slot Miniature Storage Foam Trays Accessories Pockets Map Strap
ENHANCE$147.95285 rev
Magic: The Gathering Starter Commander Deck Draconic Destruction (Red-Green) | Ready-to-Play Deck for Beginners and Fans | Ages 13+ | Collectible Card Games
Magic: The Gathering$35.351,088 rev
Magic: The Gathering Starter Commander Deck - Chaos Incarnate (Black-Red) | Ready-to-Play Deck for Beginners and Fans | Ages 13+ | Collectible Card Games
Magic: The Gathering$28.351,020 rev
Magic: The Gathering Starter Commander Deck Grave Danger (Blue-Black) | Ready-to-Play Deck for Beginners and Fans | Ages 13+ | Collectible Card Games
Magic: The Gathering$28.571,122 rev
Trending
90-day click momentumMagic: The Gathering Secret Lair x Dungeons & Dragons: Whispers in Candlekeep Non-Foil Edition
Magic: The Gathering$101.225.0★
ENHANCE DnD Backpack - RPG DM Bag for Dungeons and Dragons - Travel DnD Bag Organizer fits 6-8 Books Upright 18 Laptop/DM Screen Slot Miniature Storage Foam Trays Accessories Pockets Map Strap
ENHANCE$147.954.7★
Magic: The Gathering Set Booster Pack Lot MTG Adventures in The Forgotten Realms
Card Game$13.165.0★
MGO MTG Magic Adventures in The Forgotten Realms Theme Set: All 6 (35-Card) Booster Packs
MGO$53.324.5★
Magic: The Gathering Adventures in The Forgotten Realms Bundle | 10 Draft Boosters (150 Magic Cards) + Accessories
Magic: The Gathering$146.034.7★
What buyers say about magic the gathering dungeons and dragons
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Boost your Collection easily”
“Amazing quality”
“Fun little pack”
“It's alright for beginners”
“As Advertised”
“Gift”
“True to color”
“Ease of use”
“is able to fit everything in here”
What buyers complain about
“not woth the price”
“But certainly not great”
“Misleading description”
“Waste”
“Rares not guaranteed”
“Nothing decent, useful, or interesting”
“setup took longer than expected”
“The instructions were confusing”
“minus whatever print numbers might be with something”
“The organizational system is such that you have a very hard limit on space”
Top return reasons
Common questions
- Is magic the gathering dungeons and dragons profitable to sell on Amazon United States?
- The niche generates $93K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the magic the gathering dungeons and dragons niche?
- 5 brands and 89 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in magic the gathering dungeons and dragons?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for magic the gathering dungeons and dragons peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the magic the gathering dungeons and dragons niche?
- Listings span $7.13–$391.29; the average listing price is $119.24 (sweet spot $15–$100). The average incumbent carries 902 reviews — the moat a new listing must climb.