Magic the Gathering Avatar the Last Airbender
FailThe top 5 brands take 100% of clicks, so Magic the Gathering Avatar the Last Airbender is a Fail.
- Flapen Score
- 44 / 100Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 4644
- Market size
- $183K/yr95K searches / yr
- 90-day growth
- +28.7%search demand this quarter
- Competition
- 60%top-5 click share · 5 brands · 107 sellers
Flapen Score
Magic the Gathering Avatar the Last Airbender against its category
The dotted line is the Toys & Games average. Past it, Magic the Gathering Avatar the Last Airbender is stronger. Inside it, weaker.
Market
The Magic the Gathering Avatar the Last Airbender market on Amazon at a glance
Shoppers on Amazon United States searched for Magic the Gathering Avatar the Last Airbender 95K times last year and spent an estimated $183K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- +28.7%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $183Ka year
- Top search term
- magic the gathering avatar the last airbender65K searches a year
02 · Price
A sale here is worth $92.15.
Listings sell for $92.15 on average, from $16.01 to $416.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $92.15 that is $9K to $23K a year per listing.
- Average price
- $92.15inside the $15 to $100 sweet spot
- Price range
- $16.01–$416.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $9K–$23K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #625 within Collectible Card Games. It carries 239 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 88%
- Out of stock, average day
- 7.7%
- Average rank
- #625in Collectible Card Games
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 239per listing
- Listings tracked
- 17
04 · Newcomers
13 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Magic the Gathering Avatar the Last Airbender products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game | Includes 2 Tutorial Decks 8 Themed Half-Decks 2 Playboards 2 Spindowns and More
- Price
- $29.14
- Rating
- 4.7/5
- Reviews
- 793
- Age
- 11mo ago

Magic: The Gathering | Avatar: The Last Airbender Commanders Bundle | Includes 1 Collector Booster 9 Play Boosters 5 Borderless Cards 30 Lands + Exclusive Accessories
- Price
- $109.02
- Rating
- 4.6/5
- Reviews
- 911
- Age
- 11mo ago

Magic: The Gathering | Avatar: The Last Airbender Jumpstart Booster Box | 24 Packs | 2-Player Card Game
- Price
- $105.33
- Rating
- 4.6/5
- Reviews
- 288
- Age
- 11mo ago

Magic: The Gathering | Avatar: The Last Airbender Play Booster Box | 30 Packs | Collectible Trading Card Game
- Price
- $148.53
- Rating
- 4.7/5
- Reviews
- 575
- Age
- 11mo ago

Magic: The Gathering | Avatar: The Last Airbender Scene Box 2 - Tea Time at the Jasmine Dragon | 6 Foil Borderless Scene Cards 6 Art Cards 3 Play Boosters + Display Easel
- Price
- $45.24
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Magic the Gathering Secret Lair x Avatar: The Last Airbender - Everything Changed (Foil)
- Price
- $86.47
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 8mo ago

MTG Avatar: The Last Airbender Play Booster Box | 30 Packs | Collectible Trading Card Game
- Price
- $179.77
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

Magic the Gathering Secret Lair x Avatar: The Last Airbender - One with The Elements (Foil)
- Price
- $87.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

MTG Sleeves by Arcanum Industries 103 Matte Card Sleeves for Magic The Gathering & TCG - Premium Shuffle Feel & Borderless Art with Black Interior (Spirit Koi)
- Price
- $16.01
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 9mo ago

Magic The Gathering Secret Lair x Avatar: The Last Airbender - The Ember Island Players (Foil)
- Price
- $88.32
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago
Newest
by launch date
Magic The Gathering Secret Lair x Avatar: The Last Airbender - The Ember Island Players (Foil)
- Price
- $88.32
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago

Magic the Gathering Secret Lair x Avatar: The Last Airbender - One with The Elements (Foil)
- Price
- $87.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Magic the Gathering Secret Lair x Avatar: The Last Airbender - Everything Changed (Foil)
- Price
- $86.47
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 8mo ago

Pre-Order Magic: The Gathering | Avatar: The Last Airbender Aang & A
- Price
- $48.79
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 8mo ago

3 Packs Magic The Gathering Play Booster Pack Lot MTG Avatar The Last Airbender
- Price
- $27.95
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
107
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
0%
- Magic: The Gathering87%
- Boxed Vinyl5%
- CE4%
- Sirius Dice3%
- Arcanum Industries2%
- Open — no brand owns it (0%)
Demand
Magic the Gathering Avatar the Last Airbender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.2× · 10 of 12 months tracked
Search terms
Top Magic the Gathering Avatar the Last Airbender search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magic the gathering avatar the last airbender65K/yr
- avatar the last airbender magic the gathering22K/yr
- mtg avatar the last airbender commander8K/yr
Reviews and returns
What reviews say buyers love and hate about Magic the Gathering Avatar the Last Airbender
We read the reviews and the return reasons for every product selling here.
“Overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magic the Gathering Avatar the Last Airbender questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








