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Magic the Gathering Avatar the Last Airbender

brand-locked demand (top 5 brands take 100% of clicks) — Magic the Gathering Avatar the Last Airbender doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46

Market size 37Growth 55Conversion 26Competition 42Returns 86Price range 21Avg price 78Brand share 0Review moat 88Quality gap 32
This niche Category average · 3,143 niches

Is Magic the Gathering Avatar the Last Airbender profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Magic the Gathering Avatar the Last Airbender is a $183K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Magic the Gathering Avatar the Last Airbender: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +28.7% over the last 90 days and 2.1% of searches end in a purchase.

$183K

revenue / yr

Units sold / yr3K
Search volume / yr+28.7%95K
Conversion rate2.1%
Avg price$92.15

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 107
Top-5 product click share60%
Open market0%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement29%
New entrants (1y)17· 13 succeeded
Avg rating4.6★
Avg reviews239

Top Magic the Gathering Avatar the Last Airbender products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

$0$18K$37K$55K$73K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

107

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Magic: The Gathering87%
  • Boxed Vinyl5%
  • CE4%
  • Sirius Dice3%
  • Arcanum Industries2%
  • Open — no brand owns it (0%)

Magic the Gathering Avatar the Last Airbender demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume95KCVR2.1%Products17Brands5Top 5 Brands100%OOS Rate7.7%Rating4.6★Reviews239Avg BSR#625
6K4KBlack Friday '25Spike '26Prime Day '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Magic the Gathering Avatar the Last Airbender search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • magic the gathering avatar the last airbender65K/yr
  • avatar the last airbender magic the gathering22K/yr
  • mtg avatar the last airbender commander8K/yr

What reviews say buyers love and hate about Magic the Gathering Avatar the Last Airbender

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall14%

Very well made also

Value For Money14%

Worth the money

Collectibles13%

Awesome collector's item

Fun/Entertainment Experience11%

fun to play

Advertised Vs Actual Product8%

As Advertised

What buyers complain about

79% of reviews
Value For Money23%

Overpriced

Quality-Overall17%

kind of obvious why its such a cheap product

Size-Overall7%

This thing is huge

Advertised Vs Actual Product6%

Misleading content description

Adhesion/Stickiness6%

they stick together real bad

Magic the Gathering Avatar the Last Airbender return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
32%
2Adhesion/Stickiness
18%
3Size-Overall
9%
4Product Condition
9%
5Texture/Consistency-Overall
9%

Common Magic the Gathering Avatar the Last Airbender questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Magic the Gathering Avatar the Last Airbender 44/100 on Amazon United States — Skip it. The niche generates $183K/yr across 17 tracked products. 13 of 17 products launched in the last 360 days are still selling. Search demand moved +28.7% over the last 90 days.
Magic the Gathering Avatar the Last Airbender buyers on Amazon United States complain most about Value For Money, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.5%.