magic the gathering accessories
Worth a lookShows low returns (0.6%), but weak search conversion (1.4%) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.44avg listing price — sweet spot $15–$100
Price range
Great$4.69–$89.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Good1,341.53avg incumbent reviews — the moat a new listing must climb
Market size
Okay$142K$142K/yr · 427K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, magic the gathering accessories is a $142K/yr Amazon United States market (427K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
magic the gathering accessories market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $141K–$188K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #2,677
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 4.0%
- Avg brand age
- 30 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
43 falling
Sellers
154
Top-5 brand share
37%
Top 20: 82%
Top-5 click share
32%
Top 20: 67%
Open market
57%
- Bioworld8%
- SIXPOINTS8%
- Magic: The Gathering7%
- WASTED WIZARD7%
- LAMJAM7%
- NERD GEAR6%
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — -6.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Top magic the gathering accessories search terms
- mtg accessories193K/yr
- magic the gathering accessories149K/yr
- mtg accessories commander21K/yr
- mtg merch14K/yr
- mtg gifts24K/yr
- magic the gathering gifts for men15K/yr
- mtg gift7K/yr
- cool magic the gathering gifts3K/yr
Top magic the gathering accessories products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SIXPOINTS 130 Pieces MTG Counter Dice Plus 1 Life Counters Tokens 6 Sided D20 Dice & MTG Counters/Keyword Counters Set Compatible with Magic The Gathering TCG Card Games Accessories
SIXPOINTS$24.834.8★133 rev
MTG Card Dividers - 77 Plastic Magic Dividers for Deck & Storage Box Organization. Unique Artwork Color & Type Organizers for Magic The Gathering Cards (2.6 x 3.8 Inches)
WASTED WIZARD$18.084.2★92 rev
Magic The Gathering Cards Planeswalker Logo Adjustable Snapback Hat Cap
Bioworld$24.024.8★139 rev
Command Zone Tray with Life Counter and Dice for MTG Commander EDH (Light Blue)
Lixusia$23.264.9★13 rev
Magic the Gathering 50 Cards Includes 25+ Rares/Uncommons MTG Cards Collection Foils & mythics possible!
Magic: The Gathering$7.134.0★4,075 rev
Newest
by launch date
Futhark Commander Life Tracker for MTG - Accessory for MTG Commander EDH
Futhark$11.7834 rev
145PCS MTG Dice Set Keyword Tokens Dice Counters +1/ 1 Counters Shield Tracking& D20 Life Dice Storage Box Drawstring Bags for Magic The Gathering Cards Gaming Accessories
ZYCIXDIXS$23.9529 rev
Venssu Retro Gaming Console Appearance Deck Box for MTG Commander (Purple)
Venssu$19.05502 rev
115-Piece MTG Dice Set with Dry Erase Tokens Kit Includes 63 Counters and 50 Tokens for MTG TCG Cards Game Accessories with 2 Markers 2 Cloths
DEDC$27.9048 rev
MTG Card Dividers - 77 Plastic Magic Dividers for Deck & Storage Box Organization. Unique Artwork Color & Type Organizers for Magic The Gathering Cards (2.6 x 3.8 Inches)
WASTED WIZARD$18.0892 rev
Trending
90-day click momentumFuthark Commander Life Tracker for MTG - Accessory for MTG Commander EDH
Futhark$11.784.7★
MTG Card Dividers - 77 Plastic Magic Dividers for Deck & Storage Box Organization. Unique Artwork Color & Type Organizers for Magic The Gathering Cards (2.6 x 3.8 Inches)
WASTED WIZARD$18.084.2★
145PCS MTG Dice Set Keyword Tokens Dice Counters +1/ 1 Counters Shield Tracking& D20 Life Dice Storage Box Drawstring Bags for Magic The Gathering Cards Gaming Accessories
ZYCIXDIXS$23.954.9★
Magic The Gathering Cards Planeswalker Logo Adjustable Snapback Hat Cap
Bioworld$24.024.8★
NERD GEAR Commander Essentials Kit - Ultimate Accessory for MTG Commander EDH - MTG Command Zone Tray - Health Counter - Spin Down Dice - Dry Erase Tokens (Deep Blue)
NERD GEAR$50.004.8★
What buyers say about magic the gathering accessories
What buyers praise and complain about, mined from review topics.What buyers love
“these boxes are VERY high quality”
“Great Deal”
“Collectible”
“Better than expected”
“Fits in my bag nicely”
“The colors were wonderful”
“Great Storage”
“Ease of use”
“durable material”
“The design is practical”
What buyers complain about
“Very small”
“not woth the price”
“it just tells me theres no quality control”
“Misleading description”
“No multi colored or colorless”
“fragile”
“hard to get out of the box”
“The phone setup is poorly designed”
“It was materials DONT feel like cheap garbage”
“The only complaint I have is that the white dice are too difficult to read. nothing a little ink doesnt fix”
Top return reasons
Common questions
- Is magic the gathering accessories profitable to sell on Amazon United States?
- The niche generates $142K/yr across 64 tracked products. 10 of 16 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the magic the gathering accessories niche?
- 43 brands and 154 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in magic the gathering accessories?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.6%.
- When does demand for magic the gathering accessories peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the magic the gathering accessories niche?
- Listings span $4.69–$89.06; the average listing price is $23.44 (sweet spot $15–$100). The average incumbent carries 1,342 reviews — the moat a new listing must climb.