Magic the Gathering

Shoppers searched for this 17.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22.1M a year.

Searches, last 12 months

17.7M

Growth, 90 days vs prior 90

+6.3%

Conversion, latest week

1.5%

Market size, estimated

$22.1Ma year

Top search term

magic the gathering7.3M searches a year

Listings sell for $85.35 on average, from $7.13 to $467.23. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 1,500 to 2,000 of them. At $85.35 that is $128K to $171K a year per listing.

Average price

$85.35inside the $15 to $100 sweet spot

Price range

$7.13–$467.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

1,500–2,000

Revenue per listing a year

$128K–$171K

Returns

0.9%of orders · Amazon United States median 2.1%

45% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #2,432 within Collectible Card Games. It carries 526 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

82%

Out of stock, average day

3.9%

Average rank

#2,432in Collectible Card Games

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

526per listing

Listings tracked

49

26 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

25Amazon's first-year sales bar

Average brand age

35 months