Magic the Gathering
Magic the Gathering shows a $22.1M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 15% of 3,143 Toys & Games niches · +9 vs the category median of 46
Is Magic the Gathering profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Magic the Gathering is a $22.1M/yr Amazon United States market (17.7M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Magic the Gathering: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +6.3% over the last 90 days and 1.5% of searches end in a purchase.
$22.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 49 products
Top Magic the Gathering products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Magic: The Gathering Secrets of Strixhaven - Play Booster Box (30 Packs)
- Price
- $141.76
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 6mo ago
Magic The Gathering Cards Planeswalker Logo Adjustable Snapback Hat Cap
- Price
- $24.02
- Rating
- 4.8/5
- Reviews
- 139
- Age
- 5y ago
Magic: The Gathering | Marvel Super Heroes Play Booster Box | 30 Packs | Collectible Trading Card Game
- Price
- $131.05
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 6mo ago
Magic the Gathering 50 Cards Includes 25+ Rares/Uncommons MTG Cards Collection Foils & mythics possible!
- Price
- $7.13
- Rating
- 4.0/5
- Reviews
- 4,075
- Age
- 15y ago
Magic: The Gathering Colored Mana Symbols Tote Bag
- Price
- $20.07
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 4y ago
Trending
90-day click momentum
Magic the Gathering Logo and Icons Mens Black Graphic Sleep Pants-Medium
- Price
- $19.13
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 3y ago
Magic: The Gathering Colored Mana Symbols Tote Bag
- Price
- $20.07
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 4y ago
Magic: The Gathering | Marvel Super Heroes Collector Booster Box | 12 Packs | Collectible Trading Card Game
- Price
- $467.23
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 6mo ago
Magic The Gathering Cards Planeswalker Logo Adjustable Snapback Hat Cap
- Price
- $24.02
- Rating
- 4.8/5
- Reviews
- 139
- Age
- 5y ago
Magic: The Gathering Secrets of Strixhaven - Codex Bundle (2 Collector Boosters 6 Play Boosters 2 Foil Promo Cards 20 Foil Lands 1 Spindown)
- Price
- $94.31
- Rating
- 4.5/5
- Reviews
- 257
- Age
- 6mo ago
Newest
by launch dateMagic: The Gathering Secrets of Strixhaven - Play Booster Box (30 Packs)
- Price
- $141.76
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 6mo ago
Magic: The Gathering | Marvel Super Heroes Play Booster Box | 30 Packs | Collectible Trading Card Game
- Price
- $131.05
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 6mo ago
Magic: The Gathering | Marvel Super Heroes Collector Booster Box | 12 Packs | Collectible Trading Card Game
- Price
- $467.23
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 6mo ago
Magic: The Gathering | Marvel Super Heroes - Bundle: Gift Edition (Deluxe Bundle with 1 Collector Booster 9 Play Boosters 30 Lands 1 Alt-Art Card + Exclusive Accessories)
- Price
- $89.06
- Rating
- 3.6/5
- Reviews
- 37
- Age
- 6mo ago
Magic: The Gathering Secrets of Strixhaven Commander Deck - Witherbloom Pestilence (100-Card Deck Deck Box + Accessories)
- Price
- $51.33
- Rating
- 4.8/5
- Reviews
- 159
- Age
- 6mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
5 falling
Sellers
161
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
39%
Top 20: 71%
Open market
0%
- Magic: The Gathering84%
- Bioworld14%
- Four Knights1%
- INTIMO1%
- 6AGames1%
Magic the Gathering demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Magic the Gathering search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- magic the gathering7.3M/yr
- mtg3.2M/yr
- mtg commander deck1.8M/yr
- magic the gathering commander deck941K/yr
- mtg booster box928K/yr
- commander deck561K/yr
- magic the gathering booster box360K/yr
- mtg precon252K/yr
- magic the gathering cards296K/yr
- mtg collector booster box232K/yr
What reviews say buyers love and hate about Magic the Gathering
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Excellent value”
“Fun set”
“Easy collection”
“In good quality cards”
“As described”
What buyers complain about
78% of reviews“A little on pricey side”
“Horrible Quality”
“Misleading description”
“as with recent sets the card print quality is not great”
“the cards were faded cut wrong with terrible coloring”
Magic the Gathering return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
37%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Magic the Gathering questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
