magic the gathering
Worth a lookShows a $22.1M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$22.1M$22.1M/yr · 17.7M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$85.35avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good526.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.13–$467.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, magic the gathering is a $22.1M/yr Amazon United States market (17.7M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
magic the gathering market data
- Units sold / yr
- 250K–300K
- avg 1,500–2,000/product
- Revenue / yr
- $21.3M–$25.6M
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #2,432
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 45%
- Out of stock
- 3.9%
- Avg brand age
- 35 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
5 falling
Sellers
161
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
39%
Top 20: 71%
Open market
0%
- Magic: The Gathering84%
- Bioworld14%
- Four Knights1%
- INTIMO1%
- 6AGames1%
Demand
Weekly Amazon search volume, last 45 weeks — +6.3% search growth over the last 90 days.Top magic the gathering search terms
- magic the gathering7.3M/yr
- mtg3.2M/yr
- mtg commander deck1.8M/yr
- magic the gathering commander deck941K/yr
- mtg booster box928K/yr
- commander deck561K/yr
- magic the gathering booster box360K/yr
- mtg precon252K/yr
- magic the gathering cards296K/yr
- mtg collector booster box232K/yr
Top magic the gathering products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magic: The Gathering Secrets of Strixhaven - Play Booster Box (30 Packs)
Magic: The Gathering$141.764.6★252 rev
Magic The Gathering Cards Planeswalker Logo Adjustable Snapback Hat Cap
Bioworld$24.024.8★139 rev
Magic: The Gathering | Marvel Super Heroes Play Booster Box | 30 Packs | Collectible Trading Card Game
Magic: The Gathering$131.054.6★186 rev
Magic the Gathering 50 Cards Includes 25+ Rares/Uncommons MTG Cards Collection Foils & mythics possible!
Magic: The Gathering$7.134.0★4,075 rev
Magic: The Gathering Colored Mana Symbols Tote Bag
Magic: The Gathering$20.075.0★7 rev
Newest
by launch dateMagic: The Gathering Secrets of Strixhaven - Play Booster Box (30 Packs)
Magic: The Gathering$141.76252 rev
Magic: The Gathering | Marvel Super Heroes Play Booster Box | 30 Packs | Collectible Trading Card Game
Magic: The Gathering$131.05186 rev
Magic: The Gathering | Marvel Super Heroes Collector Booster Box | 12 Packs | Collectible Trading Card Game
Magic: The Gathering$467.2346 rev
Magic: The Gathering | Marvel Super Heroes - Bundle: Gift Edition (Deluxe Bundle with 1 Collector Booster 9 Play Boosters 30 Lands 1 Alt-Art Card + Exclusive Accessories)
Magic: The Gathering$89.0637 rev
Magic: The Gathering Secrets of Strixhaven Commander Deck - Witherbloom Pestilence (100-Card Deck Deck Box + Accessories)
Magic: The Gathering$51.33159 rev
Trending
90-day click momentum
Magic the Gathering Logo and Icons Mens Black Graphic Sleep Pants-Medium
Bioworld$19.134.6★
Magic: The Gathering Colored Mana Symbols Tote Bag
Magic: The Gathering$20.075.0★
Magic: The Gathering | Marvel Super Heroes Collector Booster Box | 12 Packs | Collectible Trading Card Game
Magic: The Gathering$467.233.8★
Magic The Gathering Cards Planeswalker Logo Adjustable Snapback Hat Cap
Bioworld$24.024.8★
Magic: The Gathering Secrets of Strixhaven - Codex Bundle (2 Collector Boosters 6 Play Boosters 2 Foil Promo Cards 20 Foil Lands 1 Spindown)
Magic: The Gathering$94.314.5★
What buyers say about magic the gathering
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Fun set”
“Easy collection”
“In good quality cards”
“As described”
“GREAT FOR BEGINNERS”
“Powerful set if you can get the right cards”
“Great gift package”
“Ease of use”
“Visual design it's very cool”
What buyers complain about
“A little on pricey side”
“Horrible Quality”
“Misleading description”
“as with recent sets the card print quality is not great”
“the cards were faded cut wrong with terrible coloring”
“Mostly bulk”
“Mildly amusing”
“Not so tight”
“all the cards smell like dirt and must”
“WoTC QC is garbage”
Top return reasons
Common questions
- Is magic the gathering profitable to sell on Amazon United States?
- The niche generates $22.1M/yr across 49 tracked products. 25 of 26 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the magic the gathering niche?
- 5 brands and 161 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in magic the gathering?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
- What does it cost to enter the magic the gathering niche?
- Listings span $7.13–$467.23; the average listing price is $85.35 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.