Magic Squishy Maker

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $263K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

8.1%

Market size, estimated

$263Ka year

Peak month

December10.1× the quietest month

Top search term

magic gel water pets127K searches a year

Listings sell for $23.95 on average, from $14.16 to $34.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $23.95 that is $24K to $30K a year per listing.

Average price

$23.95inside the $15 to $100 sweet spot

Price range

$14.16–$34.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,000–1,250

Revenue per listing a year

$24K–$30K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Craft Kits. It carries 1,102 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#25in Craft Kits

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,102per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

17 months