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Mafex Wolverine

brand-locked demand (top 5 brands take 100% of clicks) — Mafex Wolverine doesn't clear our bar today.

Flapen Score

27
Skip it

Ranks 3,046 of 3,143 Toys & Games niches · −19 vs the category median of 46

Market size 6Growth 55Conversion 6Competition 16Returns 18Price range 42Avg price 71Brand share 0Review moat 93Quality gap 30
This niche Category average · 3,143 niches

Is Mafex Wolverine profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Mafex Wolverine is a $22K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.

Mafex Wolverine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +27.8% over the last 90 days and 0.5% of searches end in a purchase.

$22K

revenue / yr

Units sold / yr500
Search volume / yr+27.8%43K
Conversion rate0.5%
Avg price$111.10

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 185
Top-5 product click share81%
Open market0%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement10%
New entrants (1y)2· 2 succeeded
Avg rating4.6★
Avg reviews147

Top Mafex Wolverine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

$0$3K$7K$10K$13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

185

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Medicom69%
  • TAMASHII NATIONS13%
  • メディコム・トイ(MEDICOM TOY)9%
  • Marvel7%
  • MEDICOM TOY3%

Mafex Wolverine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR0.5%Products10Brands5Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews147Avg BSR#6,221
1K750Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Top Mafex Wolverine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mafex wolverine32K/yr
  • sh figuarts wolverine7K/yr
  • wolverine mafex4K/yr

What reviews say buyers love and hate about Mafex Wolverine

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Value For Money26%

Worth the money

Quality-Overall16%

It is built better than other comparable figures

Collectibles13%

Another added to his collection

Correct Contents6%

all pieces came included

Soft Feel5%

Smooth joints and had no QC issues

What buyers complain about

71% of reviews
Certifications13%

I got two both had major QC issues

Add-Ons/Attachments13%

the arm was not attached

Advertised Vs Actual Product13%

Sent the box with a different Wolverine than pictured

Paint Quality13%

paint started to chip right around the crotch area

Durability10%

broke off inside of the card piece

Mafex Wolverine return rate & reasons

Why buyers send it back, as a share of all return requests.

7.0%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
21%
2Value For Money
16%
3Paint Quality
15%
4Advertised Vs Actual Product
14%
5Product Condition
7%

Common Mafex Wolverine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mafex Wolverine 27/100 on Amazon United States — Skip it. The niche generates $22K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +27.8% over the last 90 days.
Search demand for Mafex Wolverine on Amazon United States is steady year-round — the busiest month runs 1.8× the quietest.