Mafex
MaybeThe average product has only 131 reviews. But the top 5 brands take 99% of clicks, so Mafex is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 4650
- Market size
- $1.3M/yr2.6M searches / yr
- 90-day growth
- +14.5%search demand this quarter
- Competition
- 33%top-5 click share · 7 brands · 230 sellers
Flapen Score
Mafex against its category
The dotted line is the Toys & Games average. Past it, Mafex is stronger. Inside it, weaker.
Market
The Mafex market on Amazon at a glance
Shoppers on Amazon United States searched for Mafex 2.6M times last year and spent an estimated $1.3M. The top 5 brands take 99% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- +14.5%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $1.3Ma year
- Top search term
- mafex1.4M searches a year
02 · Price
A sale here is worth $111.13.
Listings sell for $111.13 on average, from $23.10 to $178.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $111.13 that is $0 to $11K a year per listing.
- Average price
- $111.13above the $15 to $100 sweet spot
- Price range
- $23.10–$178.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #4,424 within Statues, Bobbleheads & Busts. It carries 131 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 96%
- Out of stock, average day
- 2.1%
- Average rank
- #4,424in Statues, Bobbleheads & Busts
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 131per listing
- Listings tracked
- 57
04 · Newcomers
6 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Mafex products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MAFEX mafex No.075 Spider-Man comic book version scale painted action figure
- Price
- $116.46
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 8y ago

MAFEX No.168 Spider-Man Black Costume Comic Ver. Total Height Approx. 6.1 inches (155 mm) Painted Action Figure
- Price
- $104.75
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 3y ago

Medicom Toy MAFEX No. 270 Knight Crusader Batman Black Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
- Price
- $117.94
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 11mo ago

MAFEX No.223 DAREDEVIL Daredevil Comic Version Total Height: Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
- Price
- $136.30
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 2y ago

MAFEX No.241 FRIENDLY NEIGHBORHOOD SPIDER-MAN Friendly Neighborhood Spider-Man Total Height Approx. 5.9 inches (150 mm) Non-scale Pre-painted Action Figure
- Price
- $148.54
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 2y ago
Trending
estimated 90-day click momentum
MAFEX No. 217 Captain America Comic Version Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
- Price
- $104.76
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3y ago

Medicom Toy MAFEX No.264 Robin (Batman:Hush Ver.) Total Height Approx. 5.7 inches (145 mm) Non-Scale Pre-Painted Action Figure
- Price
- $137.59
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

MAFEX mafex No.075 Spider-Man comic book version scale painted action figure
- Price
- $116.46
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 8y ago

MEDICOM TOY MAFEX No. 287 GAMBIT GAMBIT Comic Variant Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
- Price
- $129.07
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 10mo ago

MAFEX No.168 Spider-Man Black Costume Comic Ver. Total Height Approx. 6.1 inches (155 mm) Painted Action Figure
- Price
- $104.75
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 3y ago
Newest
by launch date
MEDICOM TOY MAFEX No. 287 GAMBIT GAMBIT Comic Variant Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
- Price
- $129.07
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 10mo ago

TAMASHII NATIONS - Marvel - Spider-Man (GAMERVERSE) S.H.Figuarts Action Figure
- Price
- $96.87
- Rating
- 4.3/5
- Reviews
- 196
- Age
- 11mo ago

Medicom Toy (MEDICOM TOY) MAFEX Mafex No.268 Scarlet Spider (Comic Ver.) Ver. 2.0 Approximately 155mm in Height Non-scale Painted Action Figure
- Price
- $114.49
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 11mo ago

Medicom Toy MAFEX No. 270 Knight Crusader Batman Black Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
- Price
- $117.94
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 11mo ago

MAFEX No. 245 Spider-Man Integrated Suit with Sturdy Protective Clear Case for Shipping
- Price
- $119.48
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
7 falling
Sellers
230
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 67%
Open market
1%
- Medicom79%
- MEDICOM TOY9%
- TAMASHII NATIONS7%
- Zach Top2%
- メディコム・トイ(MEDICOM TOY)1%
- MAFEKE1%
- Open — no brand owns it (1 brand, 1%)
Demand
Mafex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked
Search terms
Top Mafex search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mafex1.4M/yr
- mafex spiderman281K/yr
- mafex batman126K/yr
- shf spiderman110K/yr
- sh figuarts spiderman136K/yr
- mafex action figures130K/yr
- mafex marvel104K/yr
- mafex superman62K/yr
- mafex dc42K/yr
- mafex wolverine32K/yr
Reviews and returns
What reviews say buyers love and hate about Mafex
We read the reviews and the return reasons for every product selling here.
“overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mafex questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








