Mafex
Mafex shows a thin review moat (131 avg reviews), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Flapen Score
Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46
Is Mafex profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Mafex is a $1.3M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 50/100.
Mafex: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +14.5% over the last 90 days and 0.4% of searches end in a purchase.
$1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 57 products
Top Mafex products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MAFEX mafex No.075 Spider-Man comic book version scale painted action figure
- Price
- $116.46
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 8y ago
MAFEX No.168 Spider-Man Black Costume Comic Ver. Total Height Approx. 6.1 inches (155 mm) Painted Action Figure
- Price
- $104.75
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 3y ago
Medicom Toy MAFEX No. 270 Knight Crusader Batman Black Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
- Price
- $117.94
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 11mo ago
MAFEX No.223 DAREDEVIL Daredevil Comic Version Total Height: Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
- Price
- $136.30
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 2y ago
MAFEX No.241 FRIENDLY NEIGHBORHOOD SPIDER-MAN Friendly Neighborhood Spider-Man Total Height Approx. 5.9 inches (150 mm) Non-scale Pre-painted Action Figure
- Price
- $148.54
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 2y ago
Trending
90-day click momentum
MAFEX No. 217 Captain America Comic Version Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
- Price
- $104.76
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3y ago
Medicom Toy MAFEX No.264 Robin (Batman:Hush Ver.) Total Height Approx. 5.7 inches (145 mm) Non-Scale Pre-Painted Action Figure
- Price
- $137.59
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
MAFEX mafex No.075 Spider-Man comic book version scale painted action figure
- Price
- $116.46
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 8y ago
MEDICOM TOY MAFEX No. 287 GAMBIT GAMBIT Comic Variant Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
- Price
- $129.07
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 10mo ago
MAFEX No.168 Spider-Man Black Costume Comic Ver. Total Height Approx. 6.1 inches (155 mm) Painted Action Figure
- Price
- $104.75
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 3y ago
Newest
by launch dateMEDICOM TOY MAFEX No. 287 GAMBIT GAMBIT Comic Variant Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
- Price
- $129.07
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 10mo ago
TAMASHII NATIONS - Marvel - Spider-Man (GAMERVERSE) S.H.Figuarts Action Figure
- Price
- $96.87
- Rating
- 4.3/5
- Reviews
- 196
- Age
- 11mo ago
Medicom Toy (MEDICOM TOY) MAFEX Mafex No.268 Scarlet Spider (Comic Ver.) Ver. 2.0 Approximately 155mm in Height Non-scale Painted Action Figure
- Price
- $114.49
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 11mo ago
Medicom Toy MAFEX No. 270 Knight Crusader Batman Black Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
- Price
- $117.94
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 11mo ago
MAFEX No. 245 Spider-Man Integrated Suit with Sturdy Protective Clear Case for Shipping
- Price
- $119.48
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
7 falling
Sellers
230
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
33%
Top 20: 67%
Open market
1%
- Medicom79%
- MEDICOM TOY9%
- TAMASHII NATIONS7%
- Zach Top2%
- メディコム・トイ(MEDICOM TOY)1%
- MAFEKE1%
- Open — no brand owns it (1 brand, 1%)
Mafex demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Mafex search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mafex1.4M/yr
- mafex spiderman281K/yr
- mafex batman126K/yr
- shf spiderman110K/yr
- sh figuarts spiderman136K/yr
- mafex action figures130K/yr
- mafex marvel104K/yr
- mafex superman62K/yr
- mafex dc42K/yr
- mafex wolverine32K/yr
What reviews say buyers love and hate about Mafex
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Not flimsy High quality”
“Worth the investment”
“Good quality collectible figure”
“cool accessories”
“Very detailed and beautifully painted”
What buyers complain about
73% of reviews“overpriced”
“One of the hands doesnt quite seem to fit properly”
“the quality control just isnt great”
“mine came with horrible QC—the arm wont stop falling off”
“thong piece is too fragile”
Mafex return rate & reasons
Why buyers send it back, as a share of all return requests.
3.4%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mafex questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
