Is mafex profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 57 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the mafex niche?

7 brands and 230 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in mafex?

Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 3.4%.

What does it cost to enter the mafex niche?

Listings span $23.10–$178.69; the average listing price is $111.13 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.

mafex

Worth a look

Shows a thin review moat (131 avg reviews), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Review moat

Great131.3

avg incumbent reviews — the moat a new listing must climb

Market size

Great$1.3M

$1.3M/yr · 2.6M searches

Competition

Great33%

top-5 click share — an open shelf

Avg price

Good$111.13

avg listing price — sweet spot $15–$100

Price range

Okay$23.10–$178.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Growth

Okay+14.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, mafex is a $1.3M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

mafex market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $889K–$1.1M; units × avg price
Conversion rate: 0.4%
Avg BSR: #4,424
Page quality: 0%
Prime: 96%
Sponsored: 5%
Out of stock: 2.1%
Avg brand age: 44 months
Avg seller age: 140 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

7 falling

Sellers

230

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

33%

Top 20: 67%

Open market

Medicom79%
MEDICOM TOY9%
TAMASHII NATIONS7%
Zach Top2%
メディコム・トイ(MEDICOM TOY)1%
MAFEKE1%
Open — no brand owns it (1 brand, 1%)

Demand

Weekly Amazon search volume, last 30 weeks — +14.5% search growth over the last 90 days.

Open Trend

Top mafex search terms

mafex1.4M/yr +20.4%0.2% conv.
mafex spiderman281K/yr +3.3%0.5% conv.
mafex batman126K/yr +45.8%0.7% conv.
shf spiderman110K/yr +14.6%0.4% conv.
sh figuarts spiderman136K/yr -4.9%0.4% conv.
mafex action figures130K/yr +12.6%0.2% conv.
mafex marvel104K/yr +14.0%0.2% conv.
mafex superman62K/yr +17.0%0.6% conv.
mafex dc42K/yr +41.2%0.2% conv.
mafex wolverine32K/yr +34.6%0.4% conv.

All search terms

Top mafex products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MAFEX mafex No.075 Spider-Man comic book version scale painted action figure

Medicom$116.464.3★117 rev

MAFEX No.168 Spider-Man Black Costume Comic Ver. Total Height Approx. 6.1 inches (155 mm) Painted Action Figure

Medicom$104.754.4★86 rev

Medicom Toy MAFEX No. 270 Knight Crusader Batman Black Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure

MEDICOM TOY$117.944.4★33 rev

MAFEX No.223 DAREDEVIL Daredevil Comic Version Total Height: Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure

Medicom$136.304.6★133 rev

MAFEX No.241 FRIENDLY NEIGHBORHOOD SPIDER-MAN Friendly Neighborhood Spider-Man Total Height Approx. 5.9 inches (150 mm) Non-scale Pre-painted Action Figure

Medicom$148.544.4★84 rev

Newest

by launch date

MEDICOM TOY MAFEX No. 287 GAMBIT GAMBIT Comic Variant Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure

Medicom$129.0721 rev

10mo ago

TAMASHII NATIONS - Marvel - Spider-Man (GAMERVERSE) S.H.Figuarts Action Figure

TAMASHII NATIONS$96.87196 rev

11mo ago

Medicom Toy (MEDICOM TOY) MAFEX Mafex No.268 Scarlet Spider (Comic Ver.) Ver. 2.0 Approximately 155mm in Height Non-scale Painted Action Figure

Medicom$114.4931 rev

11mo ago

Medicom Toy MAFEX No. 270 Knight Crusader Batman Black Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure

MEDICOM TOY$117.9433 rev

11mo ago

MAFEX No. 245 Spider-Man Integrated Suit with Sturdy Protective Clear Case for Shipping

MEDICOM TOY$119.4810 rev

1y ago

What buyers say about mafex

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Not flimsy High quality”

Value For Money17%

“Worth the investment”

Collectibles13%

“Good quality collectible figure”

Add-Ons/Attachments5%

“cool accessories”

Engraving/Paint/Sublimation5%

“Very detailed and beautifully painted”

Advertised Vs Actual Product4%

“Met everything as advertised”

Strength4%

“Figure is solid”

Material Quality3%

“Great articulation, accessories, and true enough to the source material”

Durability3%

“wont break if you dont try to”

Shape/Style2%

“Excellent in facial detail”

What buyers complain about

Value For Money20%

“overpriced”

Size-Overall11%

“One of the hands doesnt quite seem to fit properly”

Quality-Overall9%

“the quality control just isnt great”

Grip8%

“mine came with horrible QC—the arm wont stop falling off”

Strength7%

“thong piece is too fragile”

Durability6%

“broke off inside of the card piece”

Magnetic Strength/Adsorption5%

“The hardest part is bending him over doing a visual Spider-Man pose you cant get magnet working”

Certifications2%

“I got two both had major QC issues”

Weight Heavy2%

“.did not expect the ice Stand to be so heavy”

Paint Quality2%

“paint started to chip right around the crotch area”

Top return reasons

Defective Material/Parts26%

Value For Money20%

Size-Overall8%

Advertised Vs Actual Product7%

Paint Quality7%

Product Condition5%

Quality-Overall4%

Add-Ons/Attachments2%

Adhesion/Stickiness2%

Degree Of Motion2%

Common questions

Is mafex profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 57 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the mafex niche?: 7 brands and 230 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in mafex?: Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 3.4%.
What does it cost to enter the mafex niche?: Listings span $23.10–$178.69; the average listing price is $111.13 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.

mafex

mafex market data

Competition & brand share

Demand

Top mafex search terms

Top mafex products on Amazon

Top sellers

Newest

Trending

What buyers say about mafex

What buyers love

What buyers complain about

Top return reasons

Common questions

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