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Madoka Magica

weak search conversion (0.4%) — Madoka Magica doesn't clear our bar today.

Flapen Score

49
Skip it

Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46

Market size 30Growth 50Conversion 5Competition 48Returns 99Price range 84Avg price 95Brand share 37Review moat 96Quality gap 25
This niche Category average · 3,143 niches

Is Madoka Magica profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Madoka Magica is a $133K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Madoka Magica: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +20.0% over the last 90 days and 0.4% of searches end in a purchase.

$133K

revenue / yr

Units sold / yr5K
Search volume / yr+20.0%1.1M
Conversion rate0.4%
Avg price$32.37

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers10 · 97
Top-5 product click share56%
Open market17%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement43%
New entrants (1y)8· 4 succeeded
Avg rating4.6★
Avg reviews74

Top Madoka Magica products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

$0$13K$27K$40K$53K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

97

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

10%

  • Micotaku28%
  • Banpresto23%
  • YLQANONG14%
  • Generic10%
  • SEGA9%
  • Good Smile Company7%
  • Open — no brand owns it (4 brands, 10%)

Madoka Magica demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR0.4%Products21Brands10Top 5 Brands83%OOS Rate8.7%Rating4.6★Reviews74Avg BSR#3,775
35K25KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Madoka Magica search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • madoka magica431K/yr
  • madoka magica figure328K/yr
  • madoka177K/yr
  • madoka figure79K/yr
  • madoka magica merch25K/yr
  • madoka magica figures11K/yr
  • madoka magica nendoroid10K/yr
  • puella magi madoka magica figure9K/yr
  • madoka nendoroid9K/yr
  • magica madoka9K/yr

What reviews say buyers love and hate about Madoka Magica

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Quality-Overall20%

This was beautifully made

Value For Money19%

cheap so i recommend ^_^

Size-Overall6%

was a bit surprised at the decent size

Gifting Purpose6%

Great gift

Engraving/Paint/Sublimation5%

the paint is perfect

What buyers complain about

60% of reviews
Size-Overall30%

Unexpected size

Quality-Overall6%

Cheap and crappy

Advertised Vs Actual Product5%

Do not buy Amazon remove the seller from your platform immediately false advertisement

Assembly/Installation4%

had to put stickers on kyubae took me 2 hours to assemble it was my first piece

Value For Money3%

Not worth the price

Madoka Magica return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
19%
2Assembly/Installation
13%
3Value For Money
13%
4Quality-Overall
10%
5Pockets/Compartments
10%

Common Madoka Magica questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Madoka Magica 49/100 on Amazon United States — Skip it. The niche generates $133K/yr across 21 tracked products. 4 of 8 products launched in the last 360 days are still selling. Search demand moved +20.0% over the last 90 days.
Search demand for Madoka Magica on Amazon United States peaks in Dec, where the busiest month runs 1.9× the quietest.