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Madam Cj Walker Hair Products

Fail

Demand is soft, at -29.7% this quarter, so Madam Cj Walker Hair Products is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$55K/yr199K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
38%top-5 click share · 9 brands · 251 sellers

Flapen Score

Madam Cj Walker Hair Products against its category

The dotted line is the Toys & Games average. Past it, Madam Cj Walker Hair Products is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Madam Cj Walker Hair Products market on Amazon at a glance

Shoppers on Amazon United States searched for Madam Cj Walker Hair Products 199K times last year and spent an estimated $55K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
0.9%
Market size, estimated
$55Ka year
Peak month
December1.9× the quietest month
Top search term
barbie inspiring women29K searches a year

02 · Price

A sale here is worth $29.77.

Listings sell for $29.77 on average, from $4.92 to $108.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $29.77 that is $0 to $3K a year per listing.

Average price
$29.77inside the $15 to $100 sweet spot
Price range
$4.92–$108.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #5,292 within Dolls. It carries 602 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
83%
Out of stock, average day
7.0%
Average rank
#5,292in Dolls
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
602per listing
Listings tracked
36

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
48 months

Products

Top Madam Cj Walker Hair Products products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

$0$3K$5K$8K$11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

251

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

38%

Top 20: 79%

Open market

4%

  • Barbie55%
  • MADAM16%
  • Madam CJ Walker15%
  • Loved Creations4%
  • MADAM by MADAM CJ WALKER3%
  • MAKOF BEAUTY2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Madam Cj Walker Hair Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Madam Cj Walker Hair Products search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • barbie inspiring women29K/yr
  • madam cj walker26K/yr
  • inspiring women barbie dolls33K/yr
  • barbie inspiring women series dolls14K/yr
  • madam cj walker hair products26K/yr
  • madam cj walker products10K/yr
  • barbie inspiring women series43K/yr
  • madame cj walker hair products5K/yr
  • madam c j walker hair products3K/yr
  • cj walker hair products4K/yr

Reviews and returns

What reviews say buyers love and hate about Madam Cj Walker Hair Products

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Collectibles”
16%of negative reviews mention “Value For Money”
2.1%of orders come back
“Its pricey”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Madam Cj Walker Hair Products questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data