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Mad Matter

Fail

The top 5 products take 100% of clicks, so Mad Matter is a Fail.

Flapen Score
37
37 / 100
Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46
Market size
$91K/yr46K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Mad Matter against its category

The dotted line is the Toys & Games average. Past it, Mad Matter is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mad Matter market on Amazon at a glance

Shoppers on Amazon United States searched for Mad Matter 46K times last year and spent an estimated $91K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
6.5%
Market size, estimated
$91Ka year
Peak month
December2.0× the quietest month
Top search term
mad matter19K searches a year

02 · Price

A sale here is worth $30.87.

Listings sell for $30.87 on average, from $16.98 to $50.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $30.87 that is $8K to $15K a year per listing.

Average price
$30.87inside the $15 to $100 sweet spot
Price range
$16.98–$50.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$8K–$15K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #310 within Clay & Dough. It carries 916 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#310in Clay & Dough
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
916per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Mad Matter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Mad Matter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Mad Matter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mad matter19K/yr
  • mad mattr17K/yr
  • mad matter sensory dough7K/yr
  • mad mattr sensory dough3K/yr

Reviews and returns

What reviews say buyers love and hate about Mad Matter

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Stretchability/Expandability/Elasticity”
2.0%of orders come back
“says it stretched”
A buyer, on “Stretchability/Expandability/Elasticity”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Mad Matter questions

Answered from the same tracked data.