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Luna Lovegood Wand

Fail

Shoppers spend an estimated $17K a year here, so Luna Lovegood Wand is a Fail.

Flapen Score
32
32 / 100
Ranks 2,857 of 3,143 Toys & Games niches · −14 vs the category median of 46
Market size
$17K/yr24K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
77%top-5 click share · 8 brands · 46 sellers

Flapen Score

Luna Lovegood Wand against its category

The dotted line is the Toys & Games average. Past it, Luna Lovegood Wand is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luna Lovegood Wand market on Amazon at a glance

Shoppers on Amazon United States searched for Luna Lovegood Wand 24K times last year and spent an estimated $17K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
2.8%
Market size, estimated
$17Ka year
Peak month
October6.4× the quietest month
Top search term
luna lovegood wand22K searches a year

02 · Price

A sale here is worth $25.04.

Listings sell for $25.04 on average, from $9.10 to $55.59. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $25.04 that is $0 to $3K a year per listing.

Average price
$25.04inside the $15 to $100 sweet spot
Price range
$9.10–$55.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #732 within Dress-Up Accessories. It carries 1,288 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
85%
Out of stock, average day
21.3%
Average rank
#732in Dress-Up Accessories
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,288per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Luna Lovegood Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

46

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

4%

  • Brand 141%
  • Brand 220%
  • Brand 320%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 4%)

Demand

Luna Lovegood Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Reviews and returns

What reviews say buyers love and hate about Luna Lovegood Wand

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Color”
3.3%of orders come back
“It's amazing it just doesn't fully look like it does in the photos it's more of a lavender color”
A buyer, on “Color”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Luna Lovegood Wand questions

Answered from the same tracked data.