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Lumiere Beauty and the Beast

Fail

Buyers convert on only 0.7% of searches, so Lumiere Beauty and the Beast is a Fail.

Flapen Score
36
36 / 100
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Market size
$35K/yr124K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
43%top-5 click share · 12 brands · 176 sellers

Flapen Score

Lumiere Beauty and the Beast against its category

The dotted line is the Toys & Games average. Past it, Lumiere Beauty and the Beast is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lumiere Beauty and the Beast market on Amazon at a glance

Shoppers on Amazon United States searched for Lumiere Beauty and the Beast 124K times last year and spent an estimated $35K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
0.7%
Market size, estimated
$35Ka year
Peak month
December1.8× the quietest month
Top search term
beauty and the beast figurines27K searches a year

02 · Price

A sale here is worth $44.12.

Listings sell for $44.12 on average, from $7.05 to $279.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $44.12 that is $0 to $4K a year per listing.

Average price
$44.12inside the $15 to $100 sweet spot
Price range
$7.05–$279.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #7,920 within Statues, Bobbleheads & Busts. It carries 706 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
82%
Out of stock, average day
5.0%
Average rank
#7,920in Statues, Bobbleheads & Busts
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
706per listing
Listings tracked
44

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Lumiere Beauty and the Beast products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

176

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 76%

Open market

7%

  • Funko66%
  • Enesco14%
  • Bullyland5%
  • POP5%
  • Disney3%
  • Disney Store2%
  • Open — no brand owns it (6 brands, 7%)

Demand

Lumiere Beauty and the Beast search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Lumiere Beauty and the Beast search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • beauty and the beast figurines27K/yr
  • belle funko pop23K/yr
  • beauty and the beast funko pop21K/yr
  • belle figurine7K/yr
  • beauty and the beast figures7K/yr
  • beauty and the beast collectibles11K/yr
  • funko pop belle7K/yr
  • jim shore beauty and the beast8K/yr
  • beauty and the beast funko5K/yr
  • funko pop beauty and the beast7K/yr

Reviews and returns

What reviews say buyers love and hate about Lumiere Beauty and the Beast

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Wasn't what I expect about size”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lumiere Beauty and the Beast questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data