Luigi Figure
brand-locked demand (top 5 brands take 100% of clicks) — Luigi Figure doesn't clear our bar today.
Flapen Score
Ranks 2,913 of 3,143 Toys & Games niches · −15 vs the category median of 46
Is Luigi Figure profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Luigi Figure is a $59K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Luigi Figure: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -31.4% over the last 90 days and 1.8% of searches end in a purchase.
$59K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 8 products
Top Luigi Figure products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TAMASHII NATIONS - Super Mario - Mario S.H.Figuarts Action Figure
- Price
- $37.42
- Rating
- 4.8/5
- Reviews
- 107
- Age
- 11mo ago

TAMASHII NATIONS - Super Mario - Luigi S.H.Figuarts Action Figure
- Price
- $34.72
- Rating
- 4.8/5
- Reviews
- 107
- Age
- 11mo ago

TAMASHII NATIONS - Super Mario - Bowser S.H.Figuarts Action Figure
- Price
- $71.43
- Rating
- 4.8/5
- Reviews
- 107
- Age
- 11mo ago

SUPER MARIO Luigi and Koopa Troopa 4-Inch Action Figure 2-Pack with 1-Up & Gold Coin Accessories Action Figures Come with Up to 13 Points of Articulation
- Price
- $18.06
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 3y ago

TAMASHII NATIONS - Super Mario - Yoshi S.H.Figuarts Action Figure
- Price
- $65.35
- Rating
- 4.8/5
- Reviews
- 107
- Age
- 11mo ago
Trending
90-day click momentum
Super Mario Luigi 4 Inch Action Figure with Red Mushroom
- Price
- $23.11
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

TAMASHII NATIONS - Super Mario - Yoshi S.H.Figuarts Action Figure
- Price
- $65.35
- Rating
- 4.8/5
- Reviews
- 107
- Age
- 11mo ago

TAMASHII NATIONS - Super Mario - Bowser S.H.Figuarts Action Figure
- Price
- $71.43
- Rating
- 4.8/5
- Reviews
- 107
- Age
- 11mo ago

TAMASHII NATIONS - Super Mario - Mario S.H.Figuarts Action Figure
- Price
- $37.42
- Rating
- 4.8/5
- Reviews
- 107
- Age
- 11mo ago

SUPER MARIO Luigi and Koopa Troopa 4-Inch Action Figure 2-Pack with 1-Up & Gold Coin Accessories Action Figures Come with Up to 13 Points of Articulation
- Price
- $18.06
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 3y ago
Newest
by launch date
Super Mario Luigi 4 Inch Action Figure with Red Mushroom
- Price
- $23.11
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

TAMASHII NATIONS - Super Mario - Mario S.H.Figuarts Action Figure
- Price
- $37.42
- Rating
- 4.8/5
- Reviews
- 107
- Age
- 11mo ago

TAMASHII NATIONS - Super Mario - Luigi S.H.Figuarts Action Figure
- Price
- $34.72
- Rating
- 4.8/5
- Reviews
- 107
- Age
- 11mo ago

TAMASHII NATIONS - Super Mario - Bowser S.H.Figuarts Action Figure
- Price
- $71.43
- Rating
- 4.8/5
- Reviews
- 107
- Age
- 11mo ago

TAMASHII NATIONS - Super Mario - Yoshi S.H.Figuarts Action Figure
- Price
- $65.35
- Rating
- 4.8/5
- Reviews
- 107
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
131
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- TAMASHII NATIONS85%
- Super Mario12%
- THE SUPER MARIO BROS. MOVIE3%
- Open — no brand owns it (0%)
Luigi Figure demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Luigi Figure search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- luigi figure18K/yr
- sh figuarts mario19K/yr
- shf mario14K/yr
- luigi action figure13K/yr
- mario sh figuarts8K/yr
- luigi mansion toys8K/yr
- luigis mansion toys7K/yr
- mario shf4K/yr
What reviews say buyers love and hate about Luigi Figure
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Good quality figures”
“Its cute to play with a little one”
“This is definitely the best value for money Mario yet”
“Luigi was of an accurate size compared to the Koopa”
“This is a great collectable”
What buyers complain about
90% of reviews“I think its expensive for a 2.5 inch figure”
“Beware of the quality control”
“The hands get loose”
“Smaller than expected”
“Broke very quickly into multiple pieces”
Luigi Figure return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Luigi Figure questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.








