luigi figure
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$35.06avg listing price — sweet spot $15–$100
Price range
Great$13.99–$71.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great317.5avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$59K$59K/yr · 91K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, luigi figure is a $59K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
luigi figure market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- $44K–$53K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,659
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 12.8%
- Avg brand age
- 36 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
131
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- TAMASHII NATIONS85%
- Super Mario12%
- THE SUPER MARIO BROS. MOVIE3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 8 weeks — -31.4% search growth over the last 90 days.Top luigi figure search terms
- luigi figure18K/yr
- sh figuarts mario19K/yr
- shf mario14K/yr
- luigi action figure13K/yr
- mario sh figuarts8K/yr
- luigi mansion toys8K/yr
- luigis mansion toys7K/yr
- mario shf4K/yr
Top luigi figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TAMASHII NATIONS - Super Mario - Mario S.H.Figuarts Action Figure
TAMASHII NATIONS$37.424.8★107 rev
TAMASHII NATIONS - Super Mario - Luigi S.H.Figuarts Action Figure
TAMASHII NATIONS$34.724.8★107 rev
TAMASHII NATIONS - Super Mario - Bowser S.H.Figuarts Action Figure
TAMASHII NATIONS$71.434.8★107 rev
SUPER MARIO Luigi and Koopa Troopa 4-Inch Action Figure 2-Pack with 1-Up & Gold Coin Accessories Action Figures Come with Up to 13 Points of Articulation
Super Mario$18.064.8★128 rev
TAMASHII NATIONS - Super Mario - Yoshi S.H.Figuarts Action Figure
TAMASHII NATIONS$65.354.8★107 rev
Newest
by launch date
Super Mario Luigi 4 Inch Action Figure with Red Mushroom
Super Mario$23.111 rev
TAMASHII NATIONS - Super Mario - Mario S.H.Figuarts Action Figure
TAMASHII NATIONS$37.42107 rev
TAMASHII NATIONS - Super Mario - Luigi S.H.Figuarts Action Figure
TAMASHII NATIONS$34.72107 rev
TAMASHII NATIONS - Super Mario - Bowser S.H.Figuarts Action Figure
TAMASHII NATIONS$71.43107 rev
TAMASHII NATIONS - Super Mario - Yoshi S.H.Figuarts Action Figure
TAMASHII NATIONS$65.35107 rev
Trending
90-day click momentumSuper Mario Luigi 4 Inch Action Figure with Red Mushroom
Super Mario$23.115.0★
TAMASHII NATIONS - Super Mario - Yoshi S.H.Figuarts Action Figure
TAMASHII NATIONS$65.354.8★
TAMASHII NATIONS - Super Mario - Bowser S.H.Figuarts Action Figure
TAMASHII NATIONS$71.434.8★
TAMASHII NATIONS - Super Mario - Mario S.H.Figuarts Action Figure
TAMASHII NATIONS$37.424.8★
SUPER MARIO Luigi and Koopa Troopa 4-Inch Action Figure 2-Pack with 1-Up & Gold Coin Accessories Action Figures Come with Up to 13 Points of Articulation
Super Mario$18.064.8★
What buyers say about luigi figure
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality figures”
“Its cute to play with a little one”
“This is definitely the best value for money Mario yet”
“Luigi was of an accurate size compared to the Koopa”
“This is a great collectable”
“Gift”
“the details on the figure were great”
“It can also be used as a display anywhere too”
“Heavy duty”
“the material looks like it is going to last”
What buyers complain about
“I think its expensive for a 2.5 inch figure”
“Beware of the quality control”
“The hands get loose”
“Smaller than expected”
“Broke very quickly into multiple pieces”
Top return reasons
Common questions
- Is luigi figure profitable to sell on Amazon United States?
- The niche generates $59K/yr across 8 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (31/100).
- How competitive is the luigi figure niche?
- 3 brands and 131 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in luigi figure?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Grip. The return rate is 0.8%.
- What does it cost to enter the luigi figure niche?
- Listings span $13.99–$71.43; the average listing price is $35.06 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.