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Luigi Figure

brand-locked demand (top 5 brands take 100% of clicks) — Luigi Figure doesn't clear our bar today.

Flapen Score

31
Skip it

Ranks 2,913 of 3,143 Toys & Games niches · −15 vs the category median of 46

Market size 15Growth 9Conversion 23Competition 7Returns 96Price range 94Avg price 95Brand share 0Review moat 84Quality gap 13
This niche Category average · 3,143 niches

Is Luigi Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Luigi Figure is a $59K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Luigi Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.4% over the last 90 days and 1.8% of searches end in a purchase.

$59K

revenue / yr

Units sold / yr2K
Search volume / yr-31.4%91K
Conversion rate1.8%
Avg price$35.06

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 131
Top-5 product click share91%
Open market0%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement38%
New entrants (1y)5· 5 succeeded
Avg rating4.8★
Avg reviews318

Top Luigi Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

$0$9K$18K$26K$35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

131

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • TAMASHII NATIONS85%
  • Super Mario12%
  • THE SUPER MARIO BROS. MOVIE3%
  • Open — no brand owns it (0%)

Luigi Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR1.8%Products8Brands3Top 5 Brands100%OOS Rate12.8%Rating4.8★Reviews318Avg BSR#1,659
2K2KJun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Top Luigi Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • luigi figure18K/yr
  • sh figuarts mario19K/yr
  • shf mario14K/yr
  • luigi action figure13K/yr
  • mario sh figuarts8K/yr
  • luigi mansion toys8K/yr
  • luigis mansion toys7K/yr
  • mario shf4K/yr

What reviews say buyers love and hate about Luigi Figure

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Quality-Overall27%

Good quality figures

Fun/Entertainment Experience16%

Its cute to play with a little one

Value For Money14%

This is definitely the best value for money Mario yet

Size-Overall13%

Luigi was of an accurate size compared to the Koopa

Collectibles8%

This is a great collectable

What buyers complain about

90% of reviews
Value For Money43%

I think its expensive for a 2.5 inch figure

Quality-Overall14%

Beware of the quality control

Grip14%

The hands get loose

Size-Overall12%

Smaller than expected

Durability7%

Broke very quickly into multiple pieces

Luigi Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
34%
2Value For Money
31%
3Defective Material/Parts
6%
4Quality-Overall
5%
5Advertised Vs Actual Product
4%

Common Luigi Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Luigi Figure 31/100 on Amazon United States — Skip it. The niche generates $59K/yr across 8 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved -31.4% over the last 90 days.
Luigi Figure buyers on Amazon United States complain most about Value For Money, Quality-Overall, Grip, the themes mined from the niche's reviews. Its return rate is 0.8%.