Is lugia profitable to sell on Amazon United States?

The niche generates $78K/yr across 36 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (40/100).

How competitive is the lugia niche?

8 brands and 131 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in lugia?

Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.3%.

When does demand for lugia peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the lugia niche?

Listings span $2.77–$294.42; the average listing price is $50.27 (sweet spot $15–$100). The average incumbent carries 2,645 reviews — the moat a new listing must climb.

lugia

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$50.27

avg listing price — sweet spot $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,645.14

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$2.77–$294.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Market size

Bad$78K

$78K/yr · 90K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, lugia is a $78K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

lugia market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $75K–$101K; units × avg price
Conversion rate: 1.7%
Avg BSR: #1,926
Page quality: 0%
Prime: 50%
Sponsored: 33%
Out of stock: 7.7%
Avg brand age: 36 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

131

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

Pokémon67%
BANDAI SPIRITS12%
Jazwares11%
TOMY4%
nanoblock2%
Dakine1%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top lugia search terms

lugia34K/yr -9.6%1.1% conv.
lugia pokemon card23K/yr -0.6%2.3% conv.
pokemon lugia8K/yr -17.2%1.5% conv.
lugia pokemon6K/yr -5.0%1.8% conv.
lugia figure5K/yr -7.2%0.4% conv.
shadow lugia3K/yr -3.7%0.1% conv.
lugia v3K/yr -4.1%0.8% conv.
lugia ex3K/yr -22.1%2.8% conv.
combined powers premium collection2K/yr -16.2%0.3% conv.
lugia pokemon cards842/yr +14.5%1.3% conv.

All search terms

Top lugia products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bandai Hobby - Pokmon - Lugia Bandai Spirits Pokmon Model Kit

BANDAI SPIRITS$16.014.8★547 rev

Pokemon - Lugia ex 082/131 Prismatic Evolutions Double Rare Foil Single Card

Pokémon$3.744.6★44 rev

Pokemon 12 Large Lugia Plush - Officially Licensed - Diamond & Pearl Legendary Figure - Authentic Soft Stuffed Animal Toy - Holiday Christmas Stocking Stuffer Gift for Kids Boys Girls - 2+

Jazwares$28.374.8★721 rev

Lugia Vstar 139/195- Silver Tempest - Pokemon Ultra Rare Card - Holo Foil

Pokémon$8.284.7★81 rev

Pokemon - Lugia ex 017/034 CLV - Trading Card Game Classic Holo Foil Single Card

Pokémon$3.824.7★74 rev

Newest

by launch date

Pokemon TCG Trading Card Game Retailer Exclusive - Lugia ex and Latias ex Premium Collection 10 Packs 5 Destined Rivals and 5 Mega Evolutions 2 Stamped Promo Cards and One Oversized

Pokémon$122.238 rev

8mo ago

Pokmon Center: Lugia Sitting Cuties Plush

Pokémon$31.802 rev

9mo ago

Pokemon TCG: Retailer Exclusive - Lugia ex/Latias ex Premium Collection - English

Pokémon$92.758 rev

10mo ago

BANDAI Shokugan Pokemon Scale World Johto Region Lugia

BANDAI$280.000 rev

1y ago

Pokemon - Lugia ex 082/131 Prismatic Evolutions Double Rare Foil Single Card

Pokémon$3.7444 rev

1y ago

What buyers say about lugia

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles36%

“Magical pack for the collector”

Value For Money17%

“Good deal”

Quality-Overall13%

“Good variety”

Gifting Purpose9%

“Good gift idea”

Advertised Vs Actual Product8%

“Just as pictured”

Fun/Entertainment Experience4%

“Good playable cards”

Shape/Style2%

“Amazing🤩 The cards were in amazing shape”

Size-Overall1%

“Size is great”

Suitability Beginner1%

“Great for beginners”

Developmental Needs1%

“Good for kids”

What buyers complain about

Value For Money43%

“This was not price wise a good deal”

Advertised Vs Actual Product26%

“Not as described”

Quality-Overall10%

“Cheap”

Ethical Trade/Fair Trade4%

“I consider this illegal”

Size-Overall3%

“Huge”

Recycle/Reuse1%

“Recycles looking cards”

Fun/Entertainment Experience1%

“Not an exciting pack”

Gifting Purpose1%

“This was supposed to be a gift”

Texture/Consistency-Overall1%

“There was no texture on the cards”

Weight Heavy0%

“Heavy”

Top return reasons

Size-Overall32%

Advertised Vs Actual Product13%

Color9%

Material Quality5%

Defective Material/Parts5%

Length5%

Quality-Overall4%

Shape/Style4%

Zipper Quality2%

Thin2%

Common questions

Is lugia profitable to sell on Amazon United States?: The niche generates $78K/yr across 36 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (40/100).
How competitive is the lugia niche?: 8 brands and 131 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in lugia?: Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.3%.
When does demand for lugia peak?: Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the lugia niche?: Listings span $2.77–$294.42; the average listing price is $50.27 (sweet spot $15–$100). The average incumbent carries 2,645 reviews — the moat a new listing must climb.