- Flapen Score
- 40 / 100Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 4640
- Market size
- $78K/yr90K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 48%top-5 click share · 8 brands · 131 sellers
Flapen Score
Lugia against its category
The dotted line is the Toys & Games average. Past it, Lugia is stronger. Inside it, weaker.
Market
The Lugia market on Amazon at a glance
Shoppers on Amazon United States searched for Lugia 90K times last year and spent an estimated $78K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $78Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- lugia34K searches a year
02 · Price
A sale here is worth $50.27.
Listings sell for $50.27 on average, from $2.77 to $294.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $50.27 that is $0 to $5K a year per listing.
- Average price
- $50.27inside the $15 to $100 sweet spot
- Price range
- $2.77–$294.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,926 within Collectible Card Games. It carries 2,645 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 50%
- Out of stock, average day
- 7.7%
- Average rank
- #1,926in Collectible Card Games
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 2,645per listing
- Listings tracked
- 36
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Lugia products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bandai Hobby - Pokmon - Lugia Bandai Spirits Pokmon Model Kit
- Price
- $16.01
- Rating
- 4.8/5
- Reviews
- 547
- Age
- 7y ago

Pokemon - Lugia ex 082/131 Prismatic Evolutions Double Rare Foil Single Card
- Price
- $3.74
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 1y ago

Pokemon 12 Large Lugia Plush - Officially Licensed - Diamond & Pearl Legendary Figure - Authentic Soft Stuffed Animal Toy - Holiday Christmas Stocking Stuffer Gift for Kids Boys Girls - 2+
- Price
- $28.37
- Rating
- 4.8/5
- Reviews
- 721
- Age
- 3y ago

Lugia Vstar 139/195- Silver Tempest - Pokemon Ultra Rare Card - Holo Foil
- Price
- $8.28
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 3y ago

Pokemon - Lugia ex 017/034 CLV - Trading Card Game Classic Holo Foil Single Card
- Price
- $3.82
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 2y ago
Trending
estimated 90-day click momentum
Pokemon Sword & Shield Silver Tempest Booster Pack | Lugia
- Price
- $16.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Takaratomy Pokemon Sun & Moon - Ehp-18 - Lugia Figure
- Price
- $25.41
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 8y ago

BANDAI Shokugan Pokemon Scale World Johto Region Lugia
- Price
- $280.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Pokemon - Lugia ex 017/034 CLV - !! Jumbo !! - Oversize - Trading Card Pokemon Classic Holo Foil Single Card
- Price
- $9.53
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 2y ago

Pokemon Single Card LUGIA 140/189 DARKNESS ABLAZE
- Price
- $4.31
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago
Newest
by launch date
Pokemon TCG Trading Card Game Retailer Exclusive - Lugia ex and Latias ex Premium Collection 10 Packs 5 Destined Rivals and 5 Mega Evolutions 2 Stamped Promo Cards and One Oversized
- Price
- $122.23
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 8mo ago

Pokmon Center: Lugia Sitting Cuties Plush
- Price
- $31.80
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Pokemon TCG: Retailer Exclusive - Lugia ex/Latias ex Premium Collection - English
- Price
- $92.75
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 10mo ago

BANDAI Shokugan Pokemon Scale World Johto Region Lugia
- Price
- $280.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Pokemon - Lugia ex 082/131 Prismatic Evolutions Double Rare Foil Single Card
- Price
- $3.74
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
131
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 87%
Open market
2%
- Pokémon67%
- BANDAI SPIRITS12%
- Jazwares11%
- TOMY4%
- nanoblock2%
- Dakine1%
- Open — no brand owns it (2 brands, 2%)
Demand
Lugia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Lugia search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lugia34K/yr
- lugia pokemon card23K/yr
- pokemon lugia8K/yr
- lugia pokemon6K/yr
- lugia figure5K/yr
- shadow lugia3K/yr
- lugia v3K/yr
- lugia ex3K/yr
- combined powers premium collection2K/yr
- lugia pokemon cards842/yr
Reviews and returns
What reviews say buyers love and hate about Lugia
We read the reviews and the return reasons for every product selling here.
“This was not price wise a good deal”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lugia questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








