Lugia
brand-locked demand (top 5 brands take 97% of clicks) — Lugia doesn't clear our bar today.
Flapen Score
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Is Lugia profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Lugia is a $78K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Lugia: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.4% over the last 90 days and 1.7% of searches end in a purchase.
$78K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 36 products
Top Lugia products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bandai Hobby - Pokmon - Lugia Bandai Spirits Pokmon Model Kit
- Price
- $16.01
- Rating
- 4.8/5
- Reviews
- 547
- Age
- 7y ago
Pokemon - Lugia ex 082/131 Prismatic Evolutions Double Rare Foil Single Card
- Price
- $3.74
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 1y ago
Pokemon 12 Large Lugia Plush - Officially Licensed - Diamond & Pearl Legendary Figure - Authentic Soft Stuffed Animal Toy - Holiday Christmas Stocking Stuffer Gift for Kids Boys Girls - 2+
- Price
- $28.37
- Rating
- 4.8/5
- Reviews
- 721
- Age
- 3y ago
Lugia Vstar 139/195- Silver Tempest - Pokemon Ultra Rare Card - Holo Foil
- Price
- $8.28
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 3y ago
Pokemon - Lugia ex 017/034 CLV - Trading Card Game Classic Holo Foil Single Card
- Price
- $3.82
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 2y ago
Trending
90-day click momentum
Pokemon Sword & Shield Silver Tempest Booster Pack | Lugia
- Price
- $16.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Takaratomy Pokemon Sun & Moon - Ehp-18 - Lugia Figure
- Price
- $25.41
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 8y ago
BANDAI Shokugan Pokemon Scale World Johto Region Lugia
- Price
- $280.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Pokemon - Lugia ex 017/034 CLV - !! Jumbo !! - Oversize - Trading Card Pokemon Classic Holo Foil Single Card
- Price
- $9.53
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 2y ago
Pokemon Single Card LUGIA 140/189 DARKNESS ABLAZE
- Price
- $4.31
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago
Newest
by launch date
Pokemon TCG Trading Card Game Retailer Exclusive - Lugia ex and Latias ex Premium Collection 10 Packs 5 Destined Rivals and 5 Mega Evolutions 2 Stamped Promo Cards and One Oversized
- Price
- $122.23
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 8mo ago
Pokmon Center: Lugia Sitting Cuties Plush
- Price
- $31.80
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Pokemon TCG: Retailer Exclusive - Lugia ex/Latias ex Premium Collection - English
- Price
- $92.75
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 10mo ago
BANDAI Shokugan Pokemon Scale World Johto Region Lugia
- Price
- $280.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Pokemon - Lugia ex 082/131 Prismatic Evolutions Double Rare Foil Single Card
- Price
- $3.74
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 rising
Sellers
131
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
48%
Top 20: 87%
Open market
2%
- Pokémon67%
- BANDAI SPIRITS12%
- Jazwares11%
- TOMY4%
- nanoblock2%
- Dakine1%
- Open — no brand owns it (2 brands, 2%)
Lugia demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.2×
Top Lugia search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lugia34K/yr
- lugia pokemon card23K/yr
- pokemon lugia8K/yr
- lugia pokemon6K/yr
- lugia figure5K/yr
- shadow lugia3K/yr
- lugia v3K/yr
- lugia ex3K/yr
- combined powers premium collection2K/yr
- lugia pokemon cards842/yr
What reviews say buyers love and hate about Lugia
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Magical pack for the collector”
“Good deal”
“Good variety”
“Good gift idea”
“Just as pictured”
What buyers complain about
91% of reviews“This was not price wise a good deal”
“Not as described”
“Cheap”
“I consider this illegal”
“Huge”
Lugia return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lugia questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
