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Lucario Plush

Lucario Plush shows low returns (0.3%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46

Market size 43Growth 26Conversion 29Competition 82Returns 98Price range 50Avg price 95Brand share 26Review moat 81Quality gap 24
This niche Category average · 3,143 niches

Is Lucario Plush profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Lucario Plush is a $229K/yr Amazon United States market (395K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Lucario Plush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.9% over the last 90 days and 2.3% of searches end in a purchase.

$229K

revenue / yr

Units sold / yr10K
Search volume / yr+0.9%395K
Conversion rate2.3%
Avg price$24.76

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers12 · 401
Top-5 product click share33%
Open market10%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 52 products

Sponsored placement56%
New entrants (1y)12· 11 succeeded
Avg rating4.6★
Avg reviews377

Top Lucario Plush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

$0$5K$9K$14K$18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

401

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

33%

Top 20: 75%

Open market

7%

  • Pokémon49%
  • Mad Engine23%
  • BANDAI10%
  • Bioworld4%
  • Jazwares3%
  • タカラトミー(TAKARA TOMY)3%
  • Open — no brand owns it (6 brands, 7%)

Lucario Plush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume395KCVR2.3%Products52Brands12Top 5 Brands90%OOS Rate5.1%Rating4.6★Reviews377Avg BSR#3,684
15K10KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Top Lucario Plush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lucario149K/yr
  • lucario pokemon card38K/yr
  • mega lucario ex28K/yr
  • mega lucario29K/yr
  • pokemon lucario27K/yr
  • lucario figure20K/yr
  • mega ex pokemon cards13K/yr
  • mega pokmon cards13K/yr
  • lucario pokemon14K/yr
  • lucario action figure8K/yr

What reviews say buyers love and hate about Lucario Plush

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Collectibles33%

Great for collectors

Value For Money16%

Great Deal

Quality-Overall14%

Good variety

Advertised Vs Actual Product12%

As pictured

Gifting Purpose8%

Good gift idea

What buyers complain about

89% of reviews
Value For Money44%

Way overpriced for what you get

Advertised Vs Actual Product19%

Not as described

Quality-Overall10%

Cheap Quality

Size-Overall8%

So long

Ethical Trade/Fair Trade3%

I consider this illegal

Lucario Plush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Advertised Vs Actual Product
17%
3Value For Money
15%
4Defective Material/Parts
14%
5Quality-Overall
6%

Common Lucario Plush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lucario Plush 52/100 on Amazon United States — Worth a look. The niche generates $229K/yr across 52 tracked products. 11 of 12 products launched in the last 360 days are still selling. Search demand moved +0.9% over the last 90 days.
Search demand for Lucario Plush on Amazon United States peaks in Dec, where the busiest month runs 2.3× the quietest.