lovejoy
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Review moat
Great187.6avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$13.09avg listing price — sweet spot $15–$100
Price range
Good$3.79–$31.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 52K searches
According to Flapen's Amazon United States niche tracking, lovejoy is a $2K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
lovejoy market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $3K–$7K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #162,212
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 40%
- Out of stock
- 2.0%
- Avg brand age
- 42 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
20
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
31%
- ShirtScope24%
- VOEMPFE14%
- lovejoy10%
- VOXN8%
- Lovejoy Georgia Lovejoy GA Vintage7%
- Lovejoy Cat Rock Tee Gifts6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top lovejoy search terms
- lovejoy33K/yr
- lovejoy merch12K/yr
- lovejoy poster3K/yr
- lovejoy band2K/yr
- lovejoy shirt1K/yr
- love joy merch397/yr
Top lovejoy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ShirtScope I Heart Lovejoy T-Shirt - I Love Lovejoy Tee Medium Black
ShirtScope$16.950.0★0 rev
62Pcs Lovejoy Stickers Pack Cute Cartoon Vinyl Waterproof Sticker Decals for Water Bottle Laptop Phone Scrapbooking Journaling Choice for Party Supply Decor
VOEMPFE$8.224.3★25 rev
Lovejoy T-Shirt
lovejoy$18.544.1★9 rev
Lovejoy Georgia Lovejoy GA Vintage Text Tote Bag
Lovejoy Georgia Lovejoy GA Vintage$24.415.0★3 rev
VOXN 90s LoveJoy Concert Poster Poster 90s Canvas Wall Art Room Aesthetic Decor Posters 12x18inch(30x45cm)
VOXN$5.844.0★12 rev
Newest
by launch date
Magnet Lovejoy Pebble Brain Receipt Magnetic Vinyl Sticker Decal 5
CRR Graphics$5.940 rev
Lovejoy Fan Gift Graphic Design Music Lover T-Shirt
Lovejoy Fans Tee Gifts$16.980 rev
Funny Cute Cat Rock Band Lovejoy Design for Music Fans T-Shirt
Lovejoy Cat Rock Tee Gifts$19.356 rev
Ameetorie 6 pack Seamless Underwear for Women Sexy No Show Bikini Panties Lace Ladies low waist Invisible Cheeky (US Alpha Large Regular Regular GreenPinkSkinPurpleRoseBlack)
Ameetorie$11.17353 rev
ZANLIART Lovejoy - Are You Alright Album Cover Canvas Print Music Poster for Room Aesthetic Unframe-style12x18inch(30x45cm)
ZANLIART$14.790 rev
Trending
90-day click momentum
saalt Seamless Thong Period Underwear - Light Absorbency - Comfortable Thin Keeps You Dry from All Leaks (Large Volcanic Black)
saalt$28.354.4★
Ameetorie 6 pack Seamless Underwear for Women Sexy No Show Bikini Panties Lace Ladies low waist Invisible Cheeky (US Alpha Large Regular Regular GreenPinkSkinPurpleRoseBlack)
Ameetorie$11.174.3★
Magnet Lovejoy Pebble Brain Receipt Magnetic Vinyl Sticker Decal 5
CRR Graphics$5.940.0★
ShirtScope I Heart Lovejoy T-Shirt - I Love Lovejoy Tee Medium Black
ShirtScope$16.950.0★
Lovejoy Fan Gift Graphic Design Music Lover T-Shirt
Lovejoy Fans Tee Gifts$16.980.0★
What buyers say about lovejoy
What buyers praise and complain about, mined from review topics.What buyers love
“Good fit, size and shape stay intact, and I get a lot of compliments”
“Good Quality”
“It is incredibly comfortable”
“I will be getting a few more colors”
“durability is excellent”
“exactly as described”
“Great value for the money warm”
“so stylish—such a fun addition to any outfit”
“i love this cat beanie, its super cute and warm”
“Keeps my head warm, kinda cute, and airy enough to keep head from sweating”
What buyers complain about
“doesn't fit well”
“Some stitches were irregular”
“Im so bummed that it didnt last - Ive had it for less than 6 months”
“Only thing I wasn't prepared for is that it frays if you machine cycle wash it”
“but color change”
“I assume not following instructions might affect absorbency”
“I assume not following instructions might affect absorbency”
Top return reasons
Common questions
- Is lovejoy profitable to sell on Amazon United States?
- The niche generates $2K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the lovejoy niche?
- 18 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in lovejoy?
- Top complaints mined from reviews: Size-Overall, Stitch/Finish/Polish, Durability. The return rate is 3.0%.
- When does demand for lovejoy peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the lovejoy niche?
- Listings span $3.79–$31.20; the average listing price is $13.09 (sweet spot $15–$100). The average incumbent carries 188 reviews — the moat a new listing must climb.