Is love letter game profitable to sell on Amazon United States?

The niche generates $172K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (33/100).

How competitive is the love letter game niche?

4 brands and 20 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in love letter game?

Top complaints mined from reviews: Writing Experience, Charging, Quality-Overall. The return rate is 1.2%.

When does demand for love letter game peak?

Demand peaks in Feb–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the love letter game niche?

Listings span $8.25–$16.59; the average listing price is $13.20 (sweet spot $15–$100). The average incumbent carries 958 reviews — the moat a new listing must climb.

love letter game

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Good958.14

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.20

avg listing price — sweet spot $15–$100

Market size

Okay$172K

$172K/yr · 248K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$8.25–$16.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, love letter game is a $172K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 33/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

love letter game market data

Units sold / yr: 13K–15K; avg 1,500–2,000/product
Revenue / yr: $165K–$198K; units × avg price
Conversion rate: 5.3%
Avg BSR: #1,531
Page quality: 0%
Prime: 71%
Sponsored: 0%
Out of stock: 1.0%
Avg brand age: 40 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Asmodee86%
Z-Man Games5%
Renegade Game Studios4%
GINCEVHY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top love letter game search terms

love letter game96K/yr +10.5%6.4% conv.
love letter78K/yr -26.4%1.6% conv.
love letters36K/yr -30.9%1.0% conv.
love letters game9K/yr +39.0%6.8% conv.
love letter card game11K/yr -15.5%5.3% conv.
cartas de amor8K/yr -52.3%0.1% conv.
carta de amor4K/yr -13.6%0.3% conv.
love letter board game3K/yr -9.2%5.1% conv.

All search terms

Top love letter game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Love Letter Card Game (2025 Refresh)

Asmodee$14.774.8★255 rev

Asmodee Arkham Horror: Lovecraft Letter Card Game

Asmodee$15.274.7★123 rev

Jabbas Palace A Love Letter Game - Rebel Bravery and Vile Deceit! Strategy Game for Kids and Adults Set in The Star Wars Universe Ages 10+ 2-6 Players 20 Minute Playtime Made by Z-Man Games

Asmodee$13.584.7★593 rev

Love Letter Card Game - Prove Your Worth to the Princess! Deduction and Player Elimination Strategy Game for Kids and Adults Ages 10+ 2-6 Players 20 Minute Playtime Made by Z-Man Games

Z-Man Games$16.594.6★1,490 rev

Renegade Game Studios Love Letter: Princess Princess Ever After Ages 10+ 2-6 Players Playing Time 20 Minutes

Renegade Game Studios$13.224.6★73 rev

Newest

by launch date

48 Pieces Stationery Set with Envelopes (24 Kraft Paper Sheets + 12 Linen Texture Envelopes+12 Wax Seal Stickers) Stationery Letter Writing Paper Set for Love Letters and Party Invitations (Red)

GINCEVHY$8.2536 rev

9mo ago

Love Letter Card Game (2025 Refresh)

Asmodee$14.77255 rev

1y ago

Asmodee Arkham Horror: Lovecraft Letter Card Game

Asmodee$15.27123 rev

1y ago

Renegade Game Studios Love Letter: Princess Princess Ever After Ages 10+ 2-6 Players Playing Time 20 Minutes

Renegade Game Studios$13.2273 rev

5y ago

Jabbas Palace A Love Letter Game - Rebel Bravery and Vile Deceit! Strategy Game for Kids and Adults Set in The Star Wars Universe Ages 10+ 2-6 Players 20 Minute Playtime Made by Z-Man Games

Asmodee$13.58593 rev

5y ago

What buyers say about love letter game

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience45%

“Amazing game”

Ease Of Use25%

“Very easy and fun”

Quality-Overall5%

“Cards are good quality love the little tokens”

Portability5%

“Very portable and easy to bring to restaurants, breweries, or the airport”

Trivia Games3%

“fast gameplay is the best part of this highly enjoyable game”

Design-Overall3%

“the artwork is really cool”

Value For Money2%

“But price is cheap and worth it”

Paper Quality2%

“The paper has a nice feel for handwritten notes, love letters, invitations, or even journal-style correspondence”

Advertised Vs Actual Product2%

“Exactly as Expected”

Adhesion/Stickiness1%

“they have adhesive on the back”

What buyers complain about

Writing Experience50%

“The envelope is hard to write on because it is too dark and textured”

Charging25%

“Cant they charge me 1499 for shipping”

Quality-Overall25%

“what a bunch of junk”

Top return reasons

Value For Money31%

Advertised Vs Actual Product21%

Size-Overall8%

Instructions/User Manual/Troubleshooting8%

Product Condition7%

Material Quality5%

Paper Quality5%

Fun/Entertainment Experience5%

Color2%

Print Quality2%

Common questions

Is love letter game profitable to sell on Amazon United States?: The niche generates $172K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (33/100).
How competitive is the love letter game niche?: 4 brands and 20 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in love letter game?: Top complaints mined from reviews: Writing Experience, Charging, Quality-Overall. The return rate is 1.2%.
When does demand for love letter game peak?: Demand peaks in Feb–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the love letter game niche?: Listings span $8.25–$16.59; the average listing price is $13.20 (sweet spot $15–$100). The average incumbent carries 958 reviews — the moat a new listing must climb.