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Loteria

Fail

Demand is soft, at -3.3% this quarter, so Loteria is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$709K/yr1.1M searches / yr
90-day growth
-3.3%search demand this quarter
Competition
66%top-5 click share · 10 brands · 43 sellers

Flapen Score

Loteria against its category

The dotted line is the Toys & Games average. Past it, Loteria is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loteria market on Amazon at a glance

Shoppers on Amazon United States searched for Loteria 1.1M times last year and spent an estimated $709K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $709K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
4.0%
Market size, estimated
$709Ka year
Peak month
December4.2× the quietest month
Top search term
loteria376K searches a year

02 · Price

A sale here is worth $15.78.

Listings sell for $15.78 on average, from $7.97 to $25.78. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $15.78 that is $39K to $47K a year per listing.

Average price
$15.78inside the $15 to $100 sweet spot
Price range
$7.97–$25.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
$39K–$47K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61,844 within Casino Equipment. It carries 1,776 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#61,844in Casino Equipment
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,776per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Loteria products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

43

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

7%

  • Brand 149%
  • Brand 222%
  • Brand 311%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 7%)

Demand

Loteria search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Loteria search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loteria376K/yr
  • loteria mexican bingo302K/yr
  • loteria mexicana131K/yr
  • loteria game58K/yr
  • loteria cards33K/yr
  • mexican loteria25K/yr
  • mexican bingo22K/yr
  • la loteria22K/yr
  • la loteria mexican game11K/yr
  • uno loteria23K/yr

Reviews and returns

What reviews say buyers love and hate about Loteria

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Size-Overall”
2.3%of orders come back
“they are huge”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Loteria questions

Answered from the same tracked data.