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Lord of the Rings Playing Cards

Maybe

An estimated 1.0% of orders come back. But the top 5 brands take 94% of clicks, so Lord of the Rings Playing Cards is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46
Market size
$338K/yr565K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
36%top-5 click share · 9 brands · 90 sellers

Flapen Score

Lord of the Rings Playing Cards against its category

The dotted line is the Toys & Games average. Past it, Lord of the Rings Playing Cards is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lord of the Rings Playing Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Lord of the Rings Playing Cards 565K times last year and spent an estimated $338K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 565K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $338K a year.

Searches, last 12 months
565K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
2.7%
Market size, estimated
$338Ka year
Peak month
December5.7× the quietest month
Top search term
theory 11 playing cards225K searches a year

02 · Price

A sale here is worth $21.88.

Listings sell for $21.88 on average, from $7.83 to $125.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $21.88 that is $2K to $5K a year per listing.

Average price
$21.88inside the $15 to $100 sweet spot
Price range
$7.83–$125.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #813 within Standard Playing Card Decks. It carries 1,301 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
0.8%
Average rank
#813in Standard Playing Card Decks
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,301per listing
Listings tracked
53

04 · Newcomers

5 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
5Amazon's first-year sales bar
Average brand age
58 months

Products

Top Lord of the Rings Playing Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

9 falling

Sellers

90

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

36%

Top 20: 70%

Open market

4%

  • Brand 167%
  • Brand 215%
  • Brand 39%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Lord of the Rings Playing Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Lord of the Rings Playing Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • theory 11 playing cards225K/yr
  • fate of the fellowship board game112K/yr
  • theory 1155K/yr
  • theory11 playing cards36K/yr
  • theory1120K/yr
  • lord of the rings fate of the fellowship10K/yr
  • lord of the rings playing cards19K/yr
  • fate of the fellowship17K/yr
  • playing cards theory 1111K/yr
  • lord of the rings cards10K/yr

Reviews and returns

What reviews say buyers love and hate about Lord of the Rings Playing Cards

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Collectibles”
14%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“We were a little underwhelmed by the actual card quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lord of the Rings Playing Cards questions

Answered from the same tracked data.