Is lord of the rings playing cards profitable to sell on Amazon United States?

The niche generates $338K/yr across 53 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the lord of the rings playing cards niche?

9 brands and 90 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in lord of the rings playing cards?

Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 1.0%.

When does demand for lord of the rings playing cards peak?

Demand peaks in Nov–Dec; the busiest month runs 5.7× the quietest.

What does it cost to enter the lord of the rings playing cards niche?

Listings span $7.83–$125.26; the average listing price is $21.88 (sweet spot $15–$100). The average incumbent carries 1,301 reviews — the moat a new listing must climb.

lord of the rings playing cards

Worth a look

Shows low returns (1.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.88

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Price range

Good$7.83–$125.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,300.75

avg incumbent reviews — the moat a new listing must climb

Market size

Good$338K

$338K/yr · 565K searches

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lord of the rings playing cards is a $338K/yr Amazon United States market (565K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

lord of the rings playing cards market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $219K–$274K; units × avg price
Conversion rate: 2.7%
Avg BSR: #813
Page quality: 0%
Prime: 96%
Sponsored: 91%
Out of stock: 0.8%
Avg brand age: 58 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

9 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

36%

Top 20: 70%

Open market

theory1167%
Asmodee15%
Z-Man Games9%
Bicycle2%
AQUARIUS2%
Popfunk2%
Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Open Trend

Top lord of the rings playing cards search terms

theory 11 playing cards225K/yr -2.0%1.6% conv.
fate of the fellowship board game112K/yr -25.0%0.7% conv.
theory 1155K/yr -5.3%0.9% conv.
theory11 playing cards36K/yr -8.0%1.7% conv.
theory1120K/yr +2.4%1.0% conv.
lord of the rings fate of the fellowship10K/yr +82.7%0.8% conv.
lord of the rings playing cards19K/yr +1.9%3.6% conv.
fate of the fellowship17K/yr -17.9%0.3% conv.
playing cards theory 1111K/yr -7.3%0.9% conv.
lord of the rings cards10K/yr -6.2%2.4% conv.

All search terms

Top lord of the rings playing cards products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Asmodee The Lord of the Rings: Fate of the Fellowship Board Game

Asmodee$77.494.7★123 rev

Z-Man Games The Lord of the Rings: The Fate of the Community Cooperative Board Game with the Pandemic System Strategic Connoisseur Game in Middle Earth for 1 to 5 Players German Version

Z-Man Games$125.264.8★47 rev

theory11 Artisan Playing Cards Black Gold Foil Hand-Illustrated Poker Deck with Elegant Art Magic Cardistry Game Night Gift for Card Collectors Magicians Poker Players Teens & Adults

theory11$11.524.6★1,675 rev

theory11 Lord of the Rings Playing Cards Green and Gold Middle Earth Poker Deck with Custom Fantasy Artwork Magic Cardistry Game Night Gift for LOTR Fans Card Collectors Magicians & Adults

theory11$13.284.7★838 rev

theory11 Monarch Playing Cards Red - Bold Collector Style Poker Deck for Magic Cardistry Game Night Party Games Solitaire Blackjack Gifts for Magicians Card Collectors Players & Adults aZcv

theory11$12.974.7★5,873 rev

Newest

by launch date

theory11$12.9314 rev

5mo ago

theory11 Peaky Blinders Playing Cards Premium Officially Licensed Deck Luxury Collectible Cards with Antique Gold Foil & Tactile Embossing for Fans & Card Players

theory11$12.8150 rev

7mo ago

theory11 Avatar Playing Cards Eye of Eywa Edition | Official Collectors Deck | Bioluminescent Navi Design | Foil Embossed Tuck Box | Loved by Avatar Fans

theory11$13.1713 rev

7mo ago

Z-Man Games The Lord of the Rings: The Fate of the Community Cooperative Board Game with the Pandemic System Strategic Connoisseur Game in Middle Earth for 1 to 5 Players German Version

Z-Man Games$125.2647 rev

11mo ago

Asmodee The Lord of the Rings: Fate of the Fellowship Board Game

Asmodee$77.49123 rev

1y ago

What buyers say about lord of the rings playing cards

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles21%

“Great collection set”

Quality-Overall19%

“Fine quality cards”

Fun/Entertainment Experience15%

“So much fun”

Design-Overall10%

“Sleek look”

Gifting Purpose7%

“such a super cool gift”

Value For Money4%

“Great value too”

Trivia Games4%

“Fun, cooperative trick taking game”

Ease Of Use3%

“Great on handling”

Advertised Vs Actual Product3%

“As Advertised”

Color2%

“The color quality is clear and crisp, the numbers are easy to read, making gameplay easy”

What buyers complain about

Quality-Overall14%

“We were a little underwhelmed by the actual card quality”

Color10%

“much less green much more grey blue”

Size-Overall9%

“I will say that these cards are a bit bigger”

Thickness7%

“Just a thicker glossy cardstock”

Advertised Vs Actual Product6%

“False advertising”

Value For Money4%

“Just an expensive deck of cards”

Durability4%

“Cards fall apart quickly”

Grip3%

“My one gripe is that one of the cards has bent slightly”

Instructions/User Manual/Troubleshooting3%

“confusing instructions”

Ease Of Use3%

“not practical to use”

Top return reasons

Value For Money18%

Color10%

Advertised Vs Actual Product10%

Defective Material/Parts9%

Product Condition9%

Quality-Overall8%

Print Quality5%

Material Quality3%

Size-Overall3%

Gifting Purpose3%

Common questions

Is lord of the rings playing cards profitable to sell on Amazon United States?: The niche generates $338K/yr across 53 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the lord of the rings playing cards niche?: 9 brands and 90 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in lord of the rings playing cards?: Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 1.0%.
When does demand for lord of the rings playing cards peak?: Demand peaks in Nov–Dec; the busiest month runs 5.7× the quietest.
What does it cost to enter the lord of the rings playing cards niche?: Listings span $7.83–$125.26; the average listing price is $21.88 (sweet spot $15–$100). The average incumbent carries 1,301 reviews — the moat a new listing must climb.