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Lord of the Rings Action Figure

Fail

Buyers convert on only 0.8% of searches, so Lord of the Rings Action Figure is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$81K/yr219K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
38%top-5 click share · 21 brands · 256 sellers

Flapen Score

Lord of the Rings Action Figure against its category

The dotted line is the Toys & Games average. Past it, Lord of the Rings Action Figure is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lord of the Rings Action Figure market on Amazon at a glance

Shoppers on Amazon United States searched for Lord of the Rings Action Figure 219K times last year and spent an estimated $81K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
0.8%
Market size, estimated
$81Ka year
Peak month
December3.9× the quietest month
Top search term
lord of the rings action figures57K searches a year

02 · Price

A sale here is worth $45.36.

Listings sell for $45.36 on average, from $5.44 to $176.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $45.36 that is $0 to $5K a year per listing.

Average price
$45.36inside the $15 to $100 sweet spot
Price range
$5.44–$176.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #5,117 within Statues, Bobbleheads & Busts. It carries 443 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
87%
Out of stock, average day
2.9%
Average rank
#5,117in Statues, Bobbleheads & Busts
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
443per listing
Listings tracked
54

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Lord of the Rings Action Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

256

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

38%

Top 20: 75%

Open market

23%

  • Brand 122%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 511%
  • Brand 67%

Demand

Lord of the Rings Action Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Lord of the Rings Action Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lord of the rings action figures57K/yr
  • lord of the rings figures38K/yr
  • lord of the rings toys40K/yr
  • lord of the rings statue19K/yr
  • lord of the rings figure11K/yr
  • lord of the rings figurines12K/yr
  • lotr action figures8K/yr
  • lotr figures8K/yr
  • lord of the rings toy8K/yr
  • diamond select lord of the rings9K/yr

Reviews and returns

What reviews say buyers love and hate about Lord of the Rings Action Figure

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lord of the Rings Action Figure questions

Answered from the same tracked data.