Lord of the Rings Action Figure
FailBuyers convert on only 0.8% of searches, so Lord of the Rings Action Figure is a Fail.
- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $81K/yr219K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 38%top-5 click share · 21 brands · 256 sellers
Flapen Score
Lord of the Rings Action Figure against its category
The dotted line is the Toys & Games average. Past it, Lord of the Rings Action Figure is stronger. Inside it, weaker.
Market
The Lord of the Rings Action Figure market on Amazon at a glance
Shoppers on Amazon United States searched for Lord of the Rings Action Figure 219K times last year and spent an estimated $81K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $81Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- lord of the rings action figures57K searches a year
02 · Price
A sale here is worth $45.36.
Listings sell for $45.36 on average, from $5.44 to $176.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $45.36 that is $0 to $5K a year per listing.
- Average price
- $45.36inside the $15 to $100 sweet spot
- Price range
- $5.44–$176.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #5,117 within Statues, Bobbleheads & Busts. It carries 443 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 87%
- Out of stock, average day
- 2.9%
- Average rank
- #5,117in Statues, Bobbleheads & Busts
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 443per listing
- Listings tracked
- 54
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Lord of the Rings Action Figure products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TAMASHII NATIONS - The Lord of The Rings - Aragorn (The Lord of The Rings: The Fellowship of The Ring) S.H.Figuarts Action Figure
- Price
- $71.13
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 1y ago

The Loyal Subjects The Lord of The Rings Gandalf BST AXN 5 Action Figure with Accessories
- Price
- $15.22
- Rating
- 4.5/5
- Reviews
- 795
- Age
- 5y ago

The Noble Collection Sauron Diorama
- Price
- $37.57
- Rating
- 4.8/5
- Reviews
- 99
- Age
- 1y ago

The Noble Collection Bendable Sauron
- Price
- $14.48
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 1y ago

McFarlane Toys - The Lord of Rings: The War of The Rohirrim 4in Action Figure Gold Label 4 Pack
- Price
- $10.93
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 1y ago
Trending
estimated 90-day click momentum
Popfunk Lord of The Rings Taters Unisex Adult T Shirt Black Medium
- Price
- $17.73
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 1y ago

Grupo Erik Lord of the Rings Calendar LOTR Gifts Nazgul Figure
- Price
- $36.65
- Rating
- 4.8/5
- Reviews
- 360
- Age
- 1y ago

Beast Kingdom The Lord of the Rings: Gandalf the Grey DAH-106SP Dynamic 8-ction Heroes Action Figure
- Price
- $127.23
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Grupo Erik Lord of the Rings BookEnds | LOTR Gifts Licensed Product
- Price
- $69.55
- Rating
- 4.8/5
- Reviews
- 671
- Age
- 1y ago

TAMASHII NATIONS - The Lord of The Rings - Frodo Baggins & Gollum (The Lord of The Rings: The Fellowship of The Ring) S.H.Figuarts Action Figure
- Price
- $57.00
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 1y ago
Newest
by launch date
Popfunk Lord of The Rings Taters Unisex Adult T Shirt Black Medium
- Price
- $17.73
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 1y ago

Grupo Erik Lord of the Rings Sword Lamp Collector Edition LOTR Gifts
- Price
- $54.05
- Rating
- 4.8/5
- Reviews
- 233
- Age
- 1y ago

The Noble Collection Sauron Diorama
- Price
- $37.57
- Rating
- 4.8/5
- Reviews
- 99
- Age
- 1y ago

The Noble Collection Smaug Diorma
- Price
- $35.23
- Rating
- 4.9/5
- Reviews
- 59
- Age
- 1y ago

TAMASHII NATIONS - The Lord of The Rings - Aragorn (The Lord of The Rings: The Fellowship of The Ring) S.H.Figuarts Action Figure
- Price
- $71.13
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
21 rising
Sellers
256
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 75%
Open market
23%
- The Noble Collection22%
- TAMASHII NATIONS14%
- Funko12%
- Diamond Select Toys11%
- The Loyal Subjects11%
- McFarlane Toys7%
Demand
Lord of the Rings Action Figure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Lord of the Rings Action Figure search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lord of the rings action figures57K/yr
- lord of the rings figures38K/yr
- lord of the rings toys40K/yr
- lord of the rings statue19K/yr
- lord of the rings figure11K/yr
- lord of the rings figurines12K/yr
- lotr action figures8K/yr
- lotr figures8K/yr
- lord of the rings toy8K/yr
- diamond select lord of the rings9K/yr
Reviews and returns
What reviews say buyers love and hate about Lord of the Rings Action Figure
We read the reviews and the return reasons for every product selling here.
“Bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lord of the Rings Action Figure questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








