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Lorcana Whispers in the Well

brand-locked demand (top 5 brands take 100% of clicks) — Lorcana Whispers in the Well doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46

Market size 31Growth 12Conversion 49Competition 10Returns 99Price range 71Avg price 90Brand share 0Review moat 96Quality gap 22
This niche Category average · 3,143 niches

Is Lorcana Whispers in the Well profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Lorcana Whispers in the Well is a $140K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Lorcana Whispers in the Well: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.8% over the last 90 days and 3.9% of searches end in a purchase.

$140K

revenue / yr

Units sold / yr8K
Search volume / yr-25.8%61K
Conversion rate3.9%
Avg price$58.22

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 31
Top-5 product click share89%
Open market0%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement70%
New entrants (1y)9· 8 succeeded
Avg rating4.7★
Avg reviews80

Top Lorcana Whispers in the Well products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

$0$14K$28K$42K$56K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

2

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Ravensburger96%
  • CE4%

Lorcana Whispers in the Well demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR3.9%Products10Brands2Top 5 Brands100%OOS Rate40.2%Rating4.7★Reviews80Avg BSR#270
5K4KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26

What reviews say buyers love and hate about Lorcana Whispers in the Well

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Collectibles32%

Personally love this item it help start my collection

Value For Money20%

Worth it

Quality-Overall10%

Excellent quality

Fun/Entertainment Experience9%

Great game

Advertised Vs Actual Product8%

As described

What buyers complain about

76% of reviews
Size-Overall25%

It is small

Value For Money21%

Better buy at 20$

Smell9%

smelled like mold

Print Quality5%

Poor print quality across the board

Color5%

Green is ugly

Lorcana Whispers in the Well return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
60%
2Smell
20%
3Advertised Vs Actual Product
20%

Common Lorcana Whispers in the Well questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lorcana Whispers in the Well 38/100 on Amazon United States — Skip it. The niche generates $140K/yr across 10 tracked products. 8 of 9 products launched in the last 360 days are still selling. Search demand moved -25.8% over the last 90 days.
Lorcana Whispers in the Well buyers on Amazon United States complain most about Size-Overall, Value For Money, Smell, the themes mined from the niche's reviews. Its return rate is 0.2%.