Lorcana Playmat

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

167K

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

1.6%

Market size, estimated

$56Ka year

Peak month

December2.1× the quietest month

Top search term

lorcana playmat112K searches a year

Listings sell for $20.73 on average, from $5.95 to $39.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.73 that is $0 to $2K a year per listing.

Average price

$20.73inside the $15 to $100 sweet spot

Price range

$5.95–$39.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.4%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #393 within Collectible Card Games. It carries 50 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

93%

Out of stock, average day

4.8%

Average rank

#393in Collectible Card Games

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

50per listing

Listings tracked

45

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

8Amazon's first-year sales bar

Average brand age

26 months