Is lorcana playmat profitable to sell on Amazon United States?

The niche generates $56K/yr across 45 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (45/100).

How competitive is the lorcana playmat niche?

10 brands and 47 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in lorcana playmat?

Top complaints mined from reviews: Product Condition, Advertised Vs Actual Product, Size-Overall. The return rate is 0.4%.

When does demand for lorcana playmat peak?

Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the lorcana playmat niche?

Listings span $5.95–$39.53; the average listing price is $20.73 (sweet spot $15–$100). The average incumbent carries 50 reviews — the moat a new listing must climb.

lorcana playmat

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Review moat

Incredible49.76

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$20.73

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Price range

Good$5.95–$39.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$56K

$56K/yr · 167K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lorcana playmat is a $56K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

lorcana playmat market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $62K–$83K; units × avg price
Conversion rate: 1.6%
Avg BSR: #393
Page quality: 0%
Prime: 93%
Sponsored: 58%
Out of stock: 4.8%
Avg brand age: 26 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

10 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

33%

Top 20: 77%

Open market

Ravensburger71%
ZWHDSLC13%
Generic8%
EDGFRTOIO5%
FPGIYXK1%
Extalas1%
Open — no brand owns it (4 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top lorcana playmat search terms

lorcana playmat112K/yr -2.5%1.4% conv.
lorcana mat24K/yr +8.7%1.9% conv.
lorcana play mat10K/yr -0.2%1.7% conv.
disney lorcana playmat10K/yr -8.4%1.8% conv.
lorcana accessories10K/yr -9.4%0.3% conv.

All search terms

Top lorcana playmat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ravensburger Disney Lorcana TCG Playmat Featuring Mickey Mouse True Friend by Dave Beauchene | Protects Cards | Versatile Game Desk or Mouse Pad | Durable Non-Slip Surface | Suitable for Ages 8+

Ravensburger$18.684.5★34 rev

Ravensburger Disney Lorcana TCG Playmat Featuring Mufasa Ruler of Pride Rock | Protects Cards | Versatile Game Desk or Mouse Pad | Durable Non-Slip Surface | Suitable for Ages 8+

Ravensburger$18.604.8★53 rev

Ravensburger Disney Lorcana TCG Playmat Featuring Dragon Fire Card Artwork - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+

Ravensburger$22.804.8★10 rev

Playmats Compatible Lorcana Size 24x14 Inches TCG Gaming Mat 10 Non-Slip Rubber with Zones Play Mat and Free Storage Bag (DIS10 24 x 14 in-zone1)

ZWHDSLC$19.704.8★110 rev

Ravensburger Disney Lorcana TCG: Archazias Island Playmat Featuring Big Hero 6 - We Could Be Immortals | Protects Cards | Versatile Game Desk or Mouse Pad | Durable Non-Slip Surface | Ages 8+

Ravensburger$13.834.7★31 rev

Newest

by launch date

Ravensburger Disney Lorcana TCG Circle of Life Playmat Featuring The Lion King Glimmers Artwork - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+

Ravensburger$24.590 rev

1mo ago

Ravensburger Disney Lorcana TCG Playmat Featuring Mike Wazowski Sulley and Boo in Attack of the Vine! - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+

Ravensburger$28.290 rev

1mo ago

Ravensburger Disney Lorcana TCG Playmat Featuring Merida - Gifted Archer - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+

Ravensburger$23.534 rev

3mo ago

Ravensburger Disney Lorcana TCG Playmat Featuring Goofy - Super Goof - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+

Ravensburger$23.671 rev

3mo ago

Ravensburger Disney Lorcana TCG Playmat Featuring Dragon Fire Card Artwork - Protects Cards - Versatile Game Desk or Mouse Pad - Suitable for Ages 8+

Ravensburger$22.8010 rev

6mo ago

What buyers say about lorcana playmat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall47%

“Awesome Quality”

Value For Money12%

“Great value for what it is”

Design-Overall11%

“Very beautiful artwork”

Color8%

“Clear colors”

Durability3%

“it came quickly with no problems or damage”

Advertised Vs Actual Product3%

“Better than expected”

Collectibles3%

“the apperance is a very nice addition to my collection”

Material Quality3%

“Great material”

Fun/Entertainment Experience2%

“Fun times”

Thickness2%

“the mat is thick”

What buyers complain about

Product Condition15%

“the edges look like it has been used before”

Advertised Vs Actual Product12%

“Not what it says”

Size-Overall12%

“A tad oversized for Lorcana since your decks will likely be 60-65 cards”

Color12%

“Little darker printed than expected”

Strength8%

“It was bent slight”

Print Quality8%

“printed very dark in comparison to the image itself”

Wrinkles8%

“will take time to get the fold over creases out”

Smell4%

“Be warned that rubber factory smell”

Thickness4%

“it is a bit on the thinner side”

Adhesion/Stickiness4%

“stuff stuck to the bottom”

Top return reasons

Size-Overall19%

Functionality-Overall13%

Print Quality13%

Quality-Overall13%

Product Condition13%

Color13%

Material Quality13%

Advertised Vs Actual Product6%

Common questions

Is lorcana playmat profitable to sell on Amazon United States?: The niche generates $56K/yr across 45 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (45/100).
How competitive is the lorcana playmat niche?: 10 brands and 47 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in lorcana playmat?: Top complaints mined from reviews: Product Condition, Advertised Vs Actual Product, Size-Overall. The return rate is 0.4%.
When does demand for lorcana playmat peak?: Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the lorcana playmat niche?: Listings span $5.95–$39.53; the average listing price is $20.73 (sweet spot $15–$100). The average incumbent carries 50 reviews — the moat a new listing must climb.