Is lolbit plush profitable to sell on Amazon United States?

The niche generates $0/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (27/100).

How competitive is the lolbit plush niche?

7 brands and 129 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in lolbit plush?

Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.7%.

When does demand for lolbit plush peak?

Demand peaks in Jan–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the lolbit plush niche?

Listings span $13.32–$216.22; the average listing price is $35.31 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.

lolbit plush

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$35.31

avg listing price — sweet spot $15–$100

Review moat

Good1,053.94

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$13.32–$216.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-24.6%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Market size

Bad$0

$0/yr · 55K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, lolbit plush is a $0/yr Amazon United States market (55K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 27/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

lolbit plush market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $4K–$9K; units × avg price
Conversion rate: 0.0%
Avg BSR: #88,877
Page quality: 0%
Prime: 81%
Sponsored: 44%
Out of stock: 4.4%
Avg brand age: 30 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

129

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Funko60%
Bioworld20%
LIUCIOL13%
Borbs3%
Jazwares1%
Toysvill1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top lolbit plush search terms

lolbit20K/yr -28.1%0.1% conv.
lolbit plush13K/yr -35.4%0.1% conv.
lolbit fnaf8K/yr +7.8%0.2% conv.
fnaf lolbit6K/yr -17.6%0.2% conv.
fnaf lolbit plush4K/yr -34.5%0.0% conv.
lolbit fnaf plush2K/yr +21.8%0.3% conv.
fnaf plushies lolbit3K/yr -56.5%0.0% conv.

All search terms

Top lolbit plush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Five Nights at Freddys Sister Location Shadow Faces Boys Black T-Shirt-X-Large

Bioworld$19.244.2★63 rev

Funko Five Nights at Freddys Sister Location Funtime Foxy Plush

Funko$20.084.8★2,258 rev

Funko POP! Games Five Nights at Freddys Sister Location LOLBIT 2017 NYCC Fall Convention Exclusive # 229 Vinyl Figure

Funko$216.224.7★307 rev

LIUCIOL Soft Plush Novelty Keychain Cute Accessories Pendant Stuffed For Backpack Decoration 10cm

LIUCIOL$14.690.0★0 rev

Funko Pop! Bitty 4pk: Five Nights at Freddys - Withered Golden Freddy Marionette Lolbit & Sun/Moon - 1 in 6 Chance for Eclipse - 0.9 Inch (2.2 Cm) Collectable - Stackable Display Shelf Included

Funko$15.664.9★16 rev

Newest

by launch date

LIUCIOL Soft Plush Novelty Keychain Cute Accessories Pendant Stuffed For Backpack Decoration 10cm

LIUCIOL$14.690 rev

3mo ago

Funko Pop! Bitty 4pk: Five Nights at Freddys - Withered Golden Freddy Marionette Lolbit & Sun/Moon - 1 in 6 Chance for Eclipse - 0.9 Inch (2.2 Cm) Collectable - Stackable Display Shelf Included

Funko$15.6616 rev

3mo ago

Jazwares Five Nights at Freddys Mangle Plush - 8-Inch Stuffie with Soft Material and Glow-in-The-Dark Eyes

Jazwares$17.37198 rev

6mo ago

Borbs TBH Yippee Creature Plush | Weighted with Stress Fidget Beads| Luxuriously Soft Autism ADHD Stuffed Toy | 5 Tall Stuffed Animal Plushie

Borbs$18.72190 rev

1y ago

Youtooz FNAF Roxy Sitting 9 Inch Plush Collectible Roxy Sitting from Five Nights at Freddys FNAF Plush Collection

Youtooz$37.52140 rev

2y ago

What buyers say about lolbit plush

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel30%

“I really love this Roxy plushie really soft”

Quality-Overall16%

“Good quality”

Advertised Vs Actual Product11%

“As Described”

Value For Money6%

“so this was nice to get a small variety for the price”

Fun/Entertainment Experience6%

“They are fun”

Size-Overall6%

“They're perfect size and fun presents”

Collectibles5%

“Perfect for the collection”

Weight Light3%

“Cute weighted creature”

Developmental Needs2%

“Well made for a something as trendy as the autism creature”

Strength2%

“strong 10/10 would recommend”

What buyers complain about

Size-Overall46%

“These were to big to put upon a birthday cake IMO for little bot turning 7yrs old”

Value For Money13%

“not 20 dollars worth”

Durability10%

“Break easily”

Quality-Overall6%

“Cheap garbage”

Design-Overall4%

“Poorly made”

Assembly/Installation4%

“When trying. oh yeah, I forgot to mention they DO NOT come assembled”

Defective Material/Parts3%

“Parts fall off”

Brightness/Shine/Glow3%

“none of the led lights work”

Top return reasons

Value For Money20%

Size-Overall18%

Defective Material/Parts14%

Quality-Overall9%

Advertised Vs Actual Product7%

Durability4%

Stitch/Finish/Polish3%

Thickness3%

Material Quality2%

Add-Ons/Attachments2%

Common questions

Is lolbit plush profitable to sell on Amazon United States?: The niche generates $0/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (27/100).
How competitive is the lolbit plush niche?: 7 brands and 129 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in lolbit plush?: Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.7%.
When does demand for lolbit plush peak?: Demand peaks in Jan–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the lolbit plush niche?: Listings span $13.32–$216.22; the average listing price is $35.31 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.