Lol Mermaid

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months

125K

Growth, 90 days vs prior 90

-29.5%

Conversion, latest week

4.2%

Market size, estimated

$98Ka year

Peak month

December3.7× the quietest month

Top search term

surprise balls for girls18K searches a year

Listings sell for $18.62 on average, from $4.75 to $69.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.62 that is $5K to $9K a year per listing.

Average price

$18.62inside the $15 to $100 sweet spot

Price range

$4.75–$69.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

0.9%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #976 within Dolls. It carries 798 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

90%

Out of stock, average day

1.8%

Average rank

#976in Dolls

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

798per listing

Listings tracked

29

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

37 months