Lol Mermaid
brand-locked demand (top 5 brands take 97% of clicks) — Lol Mermaid doesn't clear our bar today.
Flapen Score
Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46
Is Lol Mermaid profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Lol Mermaid is a $98K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Lol Mermaid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.5% over the last 90 days and 4.2% of searches end in a purchase.
$98K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 29 products
Top Lol Mermaid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOL Surprise Mermaids Makeover Magic Baby Sisters with Color-Changing Mermaid Tails and Shell-Inspired Display Ball Collectible Dolls Kids Ages 4+
- Price
- $5.85
- Rating
- 4.8/5
- Reviews
- 456
- Age
- 8mo ago
LOL Surprise Mermaids Makeover Magic Tots with DIY Wearable Lip Gloss Makeup for You and Your Doll Fun Water Play Gift for Kids Ages 4+
- Price
- $9.71
- Rating
- 4.6/5
- Reviews
- 236
- Age
- 8mo ago
LOL Surprise Mermaids Baby Sisters with Color Change Tail 8 Dolls to Collect Fashion Accessories Great Gift for Kids Ages 4+
- Price
- $6.76
- Rating
- 4.7/5
- Reviews
- 2,883
- Age
- 2y ago
Cra-Z-Art Disney Crystal Surprise Series 1 Mini Collectible Crystal Figures with Activity Compound Collectible Blind Bag Inspired Figures Kids Toys for Ages 3 and Up
- Price
- $5.89
- Rating
- 4.5/5
- Reviews
- 802
- Age
- 2y ago
LOL Surprise Tots Just Add Water 3-Pack with 3 Make-Your-Own Fantasy Dolls and 25+ Surprises to UNbox Including Mermaid Fairy and Unicorn Dolls and Magical Crafts Great Gift for Kids Ages 4+
- Price
- $26.64
- Rating
- 4.7/5
- Reviews
- 233
- Age
- 1y ago
Trending
90-day click momentum
L.O.L. Surprise! Mermaid Little Girls Racerback UPF 50+ One Piece Bathing Suit Turquoise/Pink 6
- Price
- $14.75
- Rating
- 4.8/5
- Reviews
- 579
- Age
- 1y ago
MGAs Miniverse Make It Mini Animals Series 2 Mini Collectibles Blind Pack DIY Crafts Resin Replica Animals Collectors Gifts 8+
- Price
- $8.01
- Rating
- 4.6/5
- Reviews
- 362
- Age
- 6mo ago
Disney Crystal Surprise 16 Pack Bundle: Series 2 Surprise Blind Mini Figures with Accessories & Activity Compound Perfect for Party Favors & Mystery Unboxing Fun
- Price
- $69.31
- Rating
- 4.5/5
- Reviews
- 802
- Age
- 5mo ago
L.O.L. Surprise! Mermaid Big Girls Racerback UPF 50+ One Piece Bathing Suit Turquoise/Pink 10-12
- Price
- $14.70
- Rating
- 4.8/5
- Reviews
- 579
- Age
- 1y ago
ZOOJOY Playground Balls Balls for Toddler 3-12 8.5 Pack of 2 Bouncy Ball
- Price
- $22.74
- Rating
- 4.4/5
- Reviews
- 197
- Age
- 3y ago
Newest
by launch dateDisney Crystal Surprise 16 Pack Bundle: Series 2 Surprise Blind Mini Figures with Accessories & Activity Compound Perfect for Party Favors & Mystery Unboxing Fun
- Price
- $69.31
- Rating
- 4.5/5
- Reviews
- 802
- Age
- 5mo ago
MGAs Miniverse Make It Mini Animals Series 2 Mini Collectibles Blind Pack DIY Crafts Resin Replica Animals Collectors Gifts 8+
- Price
- $8.01
- Rating
- 4.6/5
- Reviews
- 362
- Age
- 6mo ago
LOL Surprise Loves The World of Strawberry Shortcake Tots with Scented Dolls Pets and Transforming Strawberry House Playset Gift for Kids Ages 4+
- Price
- $14.17
- Rating
- 4.7/5
- Reviews
- 475
- Age
- 7mo ago
LOL Surprise Mermaids Makeover Magic Tots with DIY Wearable Lip Gloss Makeup for You and Your Doll Fun Water Play Gift for Kids Ages 4+
- Price
- $9.71
- Rating
- 4.6/5
- Reviews
- 236
- Age
- 8mo ago
LOL Surprise Mermaids Makeover Magic Baby Sisters with Color-Changing Mermaid Tails and Shell-Inspired Display Ball Collectible Dolls Kids Ages 4+
- Price
- $5.85
- Rating
- 4.8/5
- Reviews
- 456
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
88
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
2%
- L.O.L. Surprise!78%
- Cra-Z-Art11%
- ZURU5%
- Mini Brands2%
- ZOOJOY2%
- MGA's Miniverse1%
- Open — no brand owns it (3 brands, 2%)
Lol Mermaid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top Lol Mermaid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- surprise balls for girls18K/yr
- lol mermaid14K/yr
- surprise ball20K/yr
- lol surprise mermaid11K/yr
- disney crystal surprise5K/yr
- plush pets7K/yr
- mermaid lol doll6K/yr
- lol mermaid surprise dolls6K/yr
- lol doll mermaid4K/yr
- lol dolls mermaid4K/yr
What reviews say buyers love and hate about Lol Mermaid
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Fun toy”
“Great buy for the money”
“Nice christmas gift”
“Quality, and fair pricing”
“they smell very strong”
What buyers complain about
72% of reviews“the advertising is totally misleading”
“A tad overpriced”
“dont fit the dolls well the appearance is just like a lol doll”
“she said that is not what it smelled like”
“expected a better quality product”
Lol Mermaid return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lol Mermaid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
