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Little Tikes Swing Set

Fail

The top 5 brands take 100% of clicks, so Little Tikes Swing Set is a Fail.

Flapen Score
31
31 / 100
Ranks 2,913 of 3,143 Toys & Games niches · −15 vs the category median of 46
Market size
$183K/yr53K searches / yr
90-day growth
+20.7%search demand this quarter
Competition
66%top-5 click share · 5 brands · 12 sellers

Flapen Score

Little Tikes Swing Set against its category

The dotted line is the Toys & Games average. Past it, Little Tikes Swing Set is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Little Tikes Swing Set market on Amazon at a glance

Shoppers on Amazon United States searched for Little Tikes Swing Set 53K times last year and spent an estimated $183K. All 5 brands take every click. Demand peaks in Apr–May. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+20.7%
Conversion, latest week
0.9%
Market size, estimated
$183Ka year
Peak month
April2.6× the quietest month
Top search term
little tikes castle13K searches a year

02 · Price

A sale here is worth $397.19.

Listings sell for $397.19 on average, from $63.84 to $1094.56. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $397.19 that is $0 to $40K a year per listing.

Average price
$397.19above the $15 to $100 sweet spot
Price range
$63.84–$1094.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$40K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #74 within Indoor Climbers & Play Structures. It carries 1,884 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
85%
Out of stock, average day
2.3%
Average rank
#74in Indoor Climbers & Play Structures
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,884per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Little Tikes Swing Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 216%
  • Brand 36%
  • Brand 45%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Little Tikes Swing Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.6×

Search terms

Top Little Tikes Swing Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • little tikes castle13K/yr
  • step 2 clubhouse climber8K/yr
  • little tikes hide and seek climber9K/yr
  • step2 climber5K/yr
  • step 2 woodland climber4K/yr
  • little tikes jr activity gym4K/yr
  • step 2 clubhouse climber playset2K/yr
  • step 2 scout and slide climber3K/yr
  • kangaroo climber2K/yr
  • step 2 slide and climber3K/yr

Reviews and returns

What reviews say buyers love and hate about Little Tikes Swing Set

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Size-Overall”
2.5%of orders come back
“other words this toy is small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Little Tikes Swing Set questions

Answered from the same tracked data.