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Little Tikes Shopping Cart

Fail

The top 5 brands take 93% of clicks, so Little Tikes Shopping Cart is a Fail.

Flapen Score
36
36 / 100
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Market size
$117K/yr96K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
75%top-5 click share · 9 brands · 40 sellers

Flapen Score

Little Tikes Shopping Cart against its category

The dotted line is the Toys & Games average. Past it, Little Tikes Shopping Cart is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Little Tikes Shopping Cart market on Amazon at a glance

Shoppers on Amazon United States searched for Little Tikes Shopping Cart 96K times last year and spent an estimated $117K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
3.3%
Market size, estimated
$117Ka year
Peak month
December4.3× the quietest month
Top search term
little tikes shopping cart48K searches a year

02 · Price

A sale here is worth $37.23.

Listings sell for $37.23 on average, from $14.89 to $61.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $37.23 that is $4K to $9K a year per listing.

Average price
$37.23inside the $15 to $100 sweet spot
Price range
$14.89–$61.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Shops & Accessories. It carries 3,043 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#18in Shops & Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,043per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Little Tikes Shopping Cart products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

40

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • Brand 154%
  • Brand 221%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 4%)

Demand

Little Tikes Shopping Cart search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Little Tikes Shopping Cart search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • little tikes shopping cart48K/yr
  • little tikes grocery cart13K/yr
  • fisher price shopping cart9K/yr
  • step 2 shopping cart7K/yr
  • little tikes cart5K/yr
  • little tikes shopping cart for toddlers 1-38K/yr
  • little tykes shopping cart3K/yr
  • step 2 grocery cart2K/yr

Reviews and returns

What reviews say buyers love and hate about Little Tikes Shopping Cart

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Wheel Quality”
2.8%of orders come back
“Wheels constantly fall off”
A buyer, on “Wheel Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Little Tikes Shopping Cart questions

Answered from the same tracked data.