Little People Dinosaur

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

-10.0%

Conversion, latest week

2.5%

Market size, estimated

$53Ka year

Top search term

little people dinosaur49K searches a year

Listings sell for $18.83 on average, from $8.15 to $35.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $18.83 that is $9K to $14K a year per listing.

Average price

$18.83inside the $15 to $100 sweet spot

Price range

$8.15–$35.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

500–750

Revenue per listing a year

$9K–$14K

Returns

1.4%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #371 within Early Development & Activity Toys. It carries 5,900 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

6.9%

Average rank

#371in Early Development & Activity Toys

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

5,900per listing

Listings tracked

20

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

35 months