Little People Barbie

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

280K

Growth, 90 days vs prior 90

+10.4%

Conversion, latest week

1.2%

Market size, estimated

$80Ka year

Peak month

December4.7× the quietest month

Top search term

little people barbie163K searches a year

Listings sell for $23.25 on average, from $7.96 to $46.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $23.25 that is $2K to $6K a year per listing.

Average price

$23.25inside the $15 to $100 sweet spot

Price range

$7.96–$46.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

1.7%of orders · Amazon United States median 2.1%

35% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #1,592 within Playsets. It carries 1,407 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

90%

Out of stock, average day

3.5%

Average rank

#1,592in Playsets

Average rating

4.78 starsAmazon United States average 4.42 stars

Average reviews

1,407per listing

Listings tracked

31

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months