Little Mermaid Figurines
a small market ($48K/yr) — Little Mermaid Figurines doesn't clear our bar today.
Flapen Score
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Is Little Mermaid Figurines profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Little Mermaid Figurines is a $48K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Little Mermaid Figurines: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +1.5% over the last 90 days and 2.4% of searches end in a purchase.
$48K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 40 products
Top Little Mermaid Figurines products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko POP! Disney: Princess Grand Entrances - Ariel
- Price
- $15.92
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6mo ago
Funko Pop! Deluxe: Little Mermaid - Ariel - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
- Price
- $17.21
- Rating
- 5.0/5
- Reviews
- 38
- Age
- 7mo ago
Funko Pop! Nooks: The Little Mermaid - Ariel Under the Sea - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display
- Price
- $24.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Funko POP! Disney Princesses: The Little Mermaid - Ariel
- Price
- $17.53
- Rating
- 4.8/5
- Reviews
- 2,038
- Age
- 5y ago
SwimWays Disney The Little Mermaid Dive Characters Pool Toy 3-Pack; Ages 5+
- Price
- $12.53
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 1y ago
Trending
90-day click momentum
Disney Store Official The Little Mermaid Deluxe Figurine Play Set - 10 Fully Sculpted Disney Figures with Attached Bases - Includes Ariel Prince Eric Flounder & More - in Scenic Display Packaging
- Price
- $29.45
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3y ago
Funko POP! Disney: Princess Grand Entrances - Ariel
- Price
- $15.92
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6mo ago
SwimWays Disney The Little Mermaid Dive Characters Pool Toy 3-Pack; Ages 5+
- Price
- $12.53
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 1y ago
Funko Pop! Deluxe: Little Mermaid - Ariel - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
- Price
- $17.21
- Rating
- 5.0/5
- Reviews
- 38
- Age
- 7mo ago
Mattel Disney Princess Ariel Set of 4 Small Dolls Inspired by Movie
- Price
- $17.71
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 9mo ago
Newest
by launch dateFunko Pop! Nooks: The Little Mermaid - Ariel Under the Sea - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display
- Price
- $24.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Funko POP! Disney: Princess Grand Entrances - Ariel
- Price
- $15.92
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6mo ago
Bitty POP! Deluxe: Ariel (Under The Sea)
- Price
- $14.42
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
Funko Pop! Deluxe: Little Mermaid - Ariel - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
- Price
- $17.21
- Rating
- 5.0/5
- Reviews
- 38
- Age
- 7mo ago
Mattel Disney Princess Ariel Set of 4 Small Dolls Inspired by Movie
- Price
- $17.71
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
218
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
43%
Top 20: 82%
Open market
8%
- Funko65%
- Disney Store7%
- SwimWays7%
- POP6%
- Disney4%
- Mattel3%
- Open — no brand owns it (6 brands, 8%)
Little Mermaid Figurines demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Little Mermaid Figurines search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ariel funko pop21K/yr
- little mermaid figurines13K/yr
- little mermaid funko pop13K/yr
- ariel figurine9K/yr
- funko pop ariel6K/yr
- ariel funko5K/yr
- the little mermaid funko pop5K/yr
- funko pop little mermaid4K/yr
- little mermaid figures4K/yr
What reviews say buyers love and hate about Little Mermaid Figurines
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“The figures are very well done”
“Fun gift”
“These are cute toys”
“Nicely designed collectable”
“For the price”
What buyers complain about
83% of reviews“Very big”
“that they would have broke not too long after due to their quality”
“These came unassembled”
“Not durable”
“so guess its not too stable/sturdy”
Little Mermaid Figurines return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
55%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Little Mermaid Figurines questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
