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Little Mermaid Figurines

Fail

Shoppers spend an estimated $48K a year here, so Little Mermaid Figurines is a Fail.

Flapen Score
44
44 / 100
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Market size
$48K/yr79K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
43%top-5 click share · 12 brands · 218 sellers

Flapen Score

Little Mermaid Figurines against its category

The dotted line is the Toys & Games average. Past it, Little Mermaid Figurines is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Little Mermaid Figurines market on Amazon at a glance

Shoppers on Amazon United States searched for Little Mermaid Figurines 79K times last year and spent an estimated $48K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
2.4%
Market size, estimated
$48Ka year
Peak month
December1.7× the quietest month
Top search term
ariel funko pop21K searches a year

02 · Price

A sale here is worth $25.58.

Listings sell for $25.58 on average, from $7.58 to $139.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.58 that is $0 to $3K a year per listing.

Average price
$25.58inside the $15 to $100 sweet spot
Price range
$7.58–$139.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #6,700 within Statues, Bobbleheads & Busts. It carries 581 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
90%
Out of stock, average day
4.9%
Average rank
#6,700in Statues, Bobbleheads & Busts
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
581per listing
Listings tracked
40

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
46 months

Products

Top Little Mermaid Figurines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

218

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

8%

  • Brand 165%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 8%)

Demand

Little Mermaid Figurines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Little Mermaid Figurines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ariel funko pop21K/yr
  • little mermaid figurines13K/yr
  • little mermaid funko pop13K/yr
  • ariel figurine9K/yr
  • funko pop ariel6K/yr
  • ariel funko5K/yr
  • the little mermaid funko pop5K/yr
  • funko pop little mermaid4K/yr
  • little mermaid figures4K/yr

Reviews and returns

What reviews say buyers love and hate about Little Mermaid Figurines

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Very big”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Little Mermaid Figurines questions

Answered from the same tracked data.