Little Mermaid Figurines
FailShoppers spend an estimated $48K a year here, so Little Mermaid Figurines is a Fail.
- Flapen Score
- 44 / 100Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 4644
- Market size
- $48K/yr79K searches / yr
- 90-day growth
- +1.5%search demand this quarter
- Competition
- 43%top-5 click share · 12 brands · 218 sellers
Flapen Score
Little Mermaid Figurines against its category
The dotted line is the Toys & Games average. Past it, Little Mermaid Figurines is stronger. Inside it, weaker.
Market
The Little Mermaid Figurines market on Amazon at a glance
Shoppers on Amazon United States searched for Little Mermaid Figurines 79K times last year and spent an estimated $48K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- +1.5%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $48Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- ariel funko pop21K searches a year
02 · Price
A sale here is worth $25.58.
Listings sell for $25.58 on average, from $7.58 to $139.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.58 that is $0 to $3K a year per listing.
- Average price
- $25.58inside the $15 to $100 sweet spot
- Price range
- $7.58–$139.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #6,700 within Statues, Bobbleheads & Busts. It carries 581 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 90%
- Out of stock, average day
- 4.9%
- Average rank
- #6,700in Statues, Bobbleheads & Busts
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 581per listing
- Listings tracked
- 40
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Little Mermaid Figurines products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko POP! Disney: Princess Grand Entrances - Ariel
- Price
- $15.92
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6mo ago

Funko Pop! Deluxe: Little Mermaid - Ariel - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
- Price
- $17.21
- Rating
- 5.0/5
- Reviews
- 38
- Age
- 7mo ago

Funko Pop! Nooks: The Little Mermaid - Ariel Under the Sea - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display
- Price
- $24.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Funko POP! Disney Princesses: The Little Mermaid - Ariel
- Price
- $17.53
- Rating
- 4.8/5
- Reviews
- 2,038
- Age
- 5y ago

SwimWays Disney The Little Mermaid Dive Characters Pool Toy 3-Pack; Ages 5+
- Price
- $12.53
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 1y ago
Trending
estimated 90-day click momentum
Disney Store Official The Little Mermaid Deluxe Figurine Play Set - 10 Fully Sculpted Disney Figures with Attached Bases - Includes Ariel Prince Eric Flounder & More - in Scenic Display Packaging
- Price
- $29.45
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3y ago

Funko POP! Disney: Princess Grand Entrances - Ariel
- Price
- $15.92
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6mo ago

SwimWays Disney The Little Mermaid Dive Characters Pool Toy 3-Pack; Ages 5+
- Price
- $12.53
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 1y ago

Funko Pop! Deluxe: Little Mermaid - Ariel - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
- Price
- $17.21
- Rating
- 5.0/5
- Reviews
- 38
- Age
- 7mo ago

Mattel Disney Princess Ariel Set of 4 Small Dolls Inspired by Movie
- Price
- $17.71
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 9mo ago
Newest
by launch date
Funko Pop! Nooks: The Little Mermaid - Ariel Under the Sea - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display
- Price
- $24.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Funko POP! Disney: Princess Grand Entrances - Ariel
- Price
- $15.92
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6mo ago

Bitty POP! Deluxe: Ariel (Under The Sea)
- Price
- $14.42
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Funko Pop! Deluxe: Little Mermaid - Ariel - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
- Price
- $17.21
- Rating
- 5.0/5
- Reviews
- 38
- Age
- 7mo ago

Mattel Disney Princess Ariel Set of 4 Small Dolls Inspired by Movie
- Price
- $17.71
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
218
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 82%
Open market
8%
- Funko65%
- Disney Store7%
- SwimWays7%
- POP6%
- Disney4%
- Mattel3%
- Open — no brand owns it (6 brands, 8%)
Demand
Little Mermaid Figurines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Little Mermaid Figurines search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ariel funko pop21K/yr
- little mermaid figurines13K/yr
- little mermaid funko pop13K/yr
- ariel figurine9K/yr
- funko pop ariel6K/yr
- ariel funko5K/yr
- the little mermaid funko pop5K/yr
- funko pop little mermaid4K/yr
- little mermaid figures4K/yr
Reviews and returns
What reviews say buyers love and hate about Little Mermaid Figurines
We read the reviews and the return reasons for every product selling here.
“Very big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Little Mermaid Figurines questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








