Little Mermaid Figurine
MaybeProducts sell for $22.45 on average, inside the sweet spot. But shoppers spend an estimated $26K a year here, so Little Mermaid Figurine is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 4657
- Market size
- $26K/yr32K searches / yr
- 90-day growth
- +36.5%search demand this quarter
- Competition
- 35%top-5 click share · 31 brands · 94 sellers
Flapen Score
Little Mermaid Figurine against its category
The dotted line is the Toys & Games average. Past it, Little Mermaid Figurine is stronger. Inside it, weaker.
Market
The Little Mermaid Figurine market on Amazon at a glance
Shoppers on Amazon United States searched for Little Mermaid Figurine 32K times last year and spent an estimated $26K. The top 5 brands take 56% of clicks. Demand peaks in Aug. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- +36.5%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $26Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- mini mermaid figurines9K searches a year
02 · Price
A sale here is worth $22.45.
Listings sell for $22.45 on average, from $5.25 to $135.07. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $22.45 that is $0 to $2K a year per listing.
- Average price
- $22.45inside the $15 to $100 sweet spot
- Price range
- $5.25–$135.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #7,894 within Dolls. It carries 709 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 86%
- Out of stock, average day
- 2.5%
- Average rank
- #7,894in Dolls
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 709per listing
- Listings tracked
- 49
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Little Mermaid Figurine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wild Republic Nature Tube Mermaid Figurines - 13
- Price
- $15.53
- Rating
- 4.4/5
- Reviews
- 781
- Age
- 8y ago

JKanruh 18 Pcs Miniature Mermaid Figurines Mini Mermaid and Shell Pearl Figurines for Cake Decoration Home Terrarium Decoration DIY Crafts
- Price
- $12.66
- Rating
- 4.6/5
- Reviews
- 148
- Age
- 3y ago

Mattel Disney Princess Toys The Little Mermaid Ariel & Sisters Small Doll Set Collection of 7 Mermaid Dolls Inspired by the Movie
- Price
- $41.28
- Rating
- 4.8/5
- Reviews
- 1,172
- Age
- 3y ago

8 Pcs Mermaid Miniature Figurines Mermaid Toy Figure Collection Playset Doll Cake Toppers Birthday DIY Cake Decoration Wedding Party Supplies
- Price
- $9.00
- Rating
- 4.1/5
- Reviews
- 92
- Age
- 5y ago

ONEST 28 Pieces Miniature Mermaid Figurines Mini Mermaid and Shell Pearl Figurines for Cake Decoration Home Decoration DIY Crafts
- Price
- $12.94
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago
Trending
estimated 90-day click momentum
JKanruh 30 Pcs Mini Resin Mermaid in Shell Figurines for Cake Decoration Home Terrarium Decoration Crafts
- Price
- $8.93
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

ONEST 28 Pieces Miniature Mermaid Figurines Mini Mermaid and Shell Pearl Figurines for Cake Decoration Home Decoration DIY Crafts
- Price
- $12.94
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

yueton 4PCS Resin Mini Mermaid Figures Cute Mermaid Miniature Figurines Mermaid Cake Topper Cake Decorations Micro Landscape Decorations Fairy Gardens DIY Ornaments Decorations
- Price
- $5.91
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 3y ago

8 Pcs Mermaid Miniature Figurines Mermaid Toy Figure Collection Playset Doll Cake Toppers Birthday DIY Cake Decoration Wedding Party Supplies
- Price
- $9.00
- Rating
- 4.1/5
- Reviews
- 92
- Age
- 5y ago

GGSTDDUP 10 Pcs Mini Mermaid Figurines Hand-Painted Cute Mermaid Miniature Figurines for Garden Decor Cake Topper & Landscapes
- Price
- $11.55
- Rating
- 4.6/5
- Reviews
- 3
- Age
- today
Newest
by launch date
GGSTDDUP 10 Pcs Mini Mermaid Figurines Hand-Painted Cute Mermaid Miniature Figurines for Garden Decor Cake Topper & Landscapes
- Price
- $11.55
- Rating
- 4.6/5
- Reviews
- 3
- Age
- today

JKanruh 30 Pcs Mini Resin Mermaid in Shell Figurines for Cake Decoration Home Terrarium Decoration Crafts
- Price
- $8.93
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Mattel Disney Princess Ariel Set of 4 Small Dolls Inspired by Movie
- Price
- $17.71
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 9mo ago

ONEST 28 Pieces Miniature Mermaid Figurines Mini Mermaid and Shell Pearl Figurines for Cake Decoration Home Decoration DIY Crafts
- Price
- $12.94
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Auvitaya 4pcs Miniature Mermaid Figurines Mini Mermaid for Fairy Garden Accessories Fish Tank Aquarium Decor Cake Topper Wedding Party Supplies Ocean Animal Theme Decor DIY Desk Micro Landscape
- Price
- $6.37
- Rating
- 4.4/5
- Reviews
- 153
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
31 flat
Sellers
94
Est. top-5 brand share
56%
Top 20: 92%
Est. top-5 click share
35%
Top 20: 77%
Open market
39%
- JKanruh18%
- Mattel18%
- WILD REPUBLIC8%
- MAOMIA7%
- ONEST5%
- Disney5%
Demand
Little Mermaid Figurine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.8×
Search terms
Top Little Mermaid Figurine search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mini mermaid figurines9K/yr
- mermaid figures7K/yr
- ariel and sisters doll set5K/yr
- mermaid figurines for kids4K/yr
- ariel sisters2K/yr
- little mermaid sisters1K/yr
- ariel and sisters2K/yr
- little mermaid sisters doll set1K/yr
- disney little mermaid ariel sisters 7 pack282/yr
- disney little mermaid ultimate ariel sisters33/yr
Reviews and returns
What reviews say buyers love and hate about Little Mermaid Figurine
We read the reviews and the return reasons for every product selling here.
“Bigger than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Little Mermaid Figurine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








