Lite Brite Pegs
FailShoppers spend an estimated $78K a year here, so Lite Brite Pegs is a Fail.
- Flapen Score
- 38 / 100Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 4638
- Market size
- $78K/yr91K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 75%top-5 click share · 7 brands · 35 sellers
Flapen Score
Lite Brite Pegs against its category
The dotted line is the Toys & Games average. Past it, Lite Brite Pegs is stronger. Inside it, weaker.
Market
The Lite Brite Pegs market on Amazon at a glance
Shoppers on Amazon United States searched for Lite Brite Pegs 91K times last year and spent an estimated $78K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $78Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- lite brite pegs44K searches a year
02 · Price
A sale here is worth $11.99.
Listings sell for $11.99 on average, from $9.90 to $17.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $11.99 that is $6K to $9K a year per listing.
- Average price
- $11.99under the $15 to $100 sweet spot
- Price range
- $9.90–$17.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$9K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #735 within Craft Kits. It carries 5,323 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #735in Craft Kits
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 5,323per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Lite Brite Pegs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lite Brite Peg and Template Refill Pack Light Up Drawing Board Accessories LED Drawing Board Pegs with Colors Toys for Creative Play Light Toys for Kids Aged 4 +
- Price
- $10.74
- Rating
- 4.6/5
- Reviews
- 6,774
- Age
- 8y ago

Refill Pegs for Use with Creative Light Up Board 280 Pcs of Glowing Pegs Light Up Drawing Board Accessories 6 Colors Creative Game Toys Puzzle Learning Toys Light Bright Toys for Kids Aged 4 +
- Price
- $9.90
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 8mo ago

RioRand Refill Pegs 280 PCS Magic LED Panel Light Up Board Accessories for Kids Aged 4 +
- Price
- $10.35
- Rating
- 4.6/5
- Reviews
- 559
- Age
- 5y ago

Refill Pegs 280PCS for Use with Creative Light Up Board Educational Learning Toys for Boys and Girls Ages 4+
- Price
- $9.98
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 4y ago

Refill Pegs and Templates Pack for Use with Creative Light Up Board Kids Magic Light Screen Accessories Educational Learning Toys Ages 4+
- Price
- $10.77
- Rating
- 4.6/5
- Reviews
- 302
- Age
- 5y ago
Trending
estimated 90-day click momentum
Refill Pegs for Use with Creative Light Up Board 280 Pcs of Glowing Pegs Light Up Drawing Board Accessories 6 Colors Creative Game Toys Puzzle Learning Toys Light Bright Toys for Kids Aged 4 +
- Price
- $9.90
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 8mo ago

Bolsek Lite Brite Dubbing Dispenser 10 Metallic Colors Mylar Tinsel Flash Fly Tying Dubbing Fly Tying Materials
- Price
- $15.48
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 3y ago

Lite Brite Classic Favorite Retro Toy - Create Art with Light STEM Educational Learning Holiday Birthday Gift Boys Kid Toddler Girls Age 4+
- Price
- $14.28
- Rating
- 4.6/5
- Reviews
- 42,729
- Age
- 12y ago

RioRand Refill Pegs 280 PCS Magic LED Panel Light Up Board Accessories for Kids Aged 4 +
- Price
- $10.35
- Rating
- 4.6/5
- Reviews
- 559
- Age
- 5y ago

Refill Pegs 280PCS for Use with Creative Light Up Board Educational Learning Toys for Boys and Girls Ages 4+
- Price
- $9.98
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 4y ago
Newest
by launch date
Refill Pegs for Use with Creative Light Up Board 280 Pcs of Glowing Pegs Light Up Drawing Board Accessories 6 Colors Creative Game Toys Puzzle Learning Toys Light Bright Toys for Kids Aged 4 +
- Price
- $9.90
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 8mo ago

Lite Brite HD Template and Peg Refill Set Plus Storage 360 Mini-Pegs and 8 Templates
- Price
- $9.99
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 2y ago

Ayidawedo 320Pcs Pegs Refill for Light BriteLight Bright Glow Pegs 8 Colors with Excellent Clear LED Light Up Board Toy Replacement Peg for Kids Aged 3 +
- Price
- $12.45
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 3y ago

Bolsek Lite Brite Dubbing Dispenser 10 Metallic Colors Mylar Tinsel Flash Fly Tying Dubbing Fly Tying Materials
- Price
- $15.48
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 3y ago

RioRand Refill Pegs and Templates Pack for Magic LED Panel Light Up Board Accessories with Colors Toys for Creative Play Light Toys for Kids Aged 4 +
- Price
- $10.05
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
35
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
1%
- Bopika25%
- Basic Fun20%
- RioRand19%
- ieddet16%
- Lite Brite12%
- Ayidawedo7%
- Open — no brand owns it (1 brand, 1%)
Demand
Lite Brite Pegs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Lite Brite Pegs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lite brite pegs44K/yr
- light bright pegs19K/yr
- light brite pegs10K/yr
- lite brite pegs refill7K/yr
- lite bright pegs7K/yr
- lite brite refill pegs4K/yr
Reviews and returns
What reviews say buyers love and hate about Lite Brite Pegs
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lite Brite Pegs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








