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Lisa Frank

Lisa Frank shows low returns (1.0%), but weak search conversion (1.9%) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46

Market size 65Growth 36Conversion 24Competition 79Returns 95Price range 69Avg price 77Brand share 27Review moat 25Quality gap 33
This niche Category average · 3,143 niches

Is Lisa Frank profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Lisa Frank is a $622K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 53/100.

Lisa Frank: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +8.6% over the last 90 days and 1.9% of searches end in a purchase.

$622K

revenue / yr

Units sold / yr50K
Search volume / yr+8.6%2.1M
Conversion rate1.9%
Avg price$15.62

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers14 · 65
Top-5 product click share36%
Open market11%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement73%
New entrants (1y)16· 13 succeeded
Avg rating4.5★
Avg reviews4,163

Top Lisa Frank products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

$0$25K$50K$75K$99K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

65

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

36%

Top 20: 78%

Open market

8%

  • Kitsch39%
  • Lisa Frank25%
  • Bendon13%
  • Zarityha7%
  • Lisa5%
  • NICEFORNICE3%
  • Open — no brand owns it (8 brands, 8%)

Lisa Frank demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.1MCVR1.9%Products40Brands14Top 5 Brands89%OOS Rate5.7%Rating4.5★Reviews4,163Avg BSR#35,925
150K100KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.9×

Top Lisa Frank search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lisa frank1.4M/yr
  • lisa frank stickers176K/yr
  • lisa frank coloring book141K/yr
  • lisa frank kitsch95K/yr
  • kitsch lisa frank97K/yr
  • lisa frank school supplies53K/yr
  • lisa frank hair clips25K/yr
  • lisa frank accessories20K/yr
  • lisa frank pillow case26K/yr
  • lisa frank hair clip10K/yr

What reviews say buyers love and hate about Lisa Frank

What buyers mention most, as a share of all reviews.

What buyers love

61% of reviews
Quality-Overall12%

They are pretty well made

Color9%

The colors are bright

Soft Feel6%

Silky smooth

Design-Overall6%

The designs are very cute

Durability6%

it did not break

What buyers complain about

59% of reviews
Durability15%

Broke after a week

Quality-Overall12%

cheapo quality

Size-Overall9%

They are smaller

Value For Money7%

This thing is too expensive for what you get

Smell4%

I thought it was weird there is no scent

Lisa Frank return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Defective Material/Parts
20%
3Suitability Long Hair
7%
4Value For Money
6%
5Durability
5%

Common Lisa Frank questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lisa Frank 53/100 on Amazon United States — Worth a look. The niche generates $622K/yr across 40 tracked products. 13 of 16 products launched in the last 360 days are still selling. Search demand moved +8.6% over the last 90 days.
Search demand for Lisa Frank on Amazon United States peaks in Jul–Dec, where the busiest month runs 2.9× the quietest.