lisa frank
Worth a lookShows low returns (1.0%), but weak search conversion (1.9%) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$15.62avg listing price — sweet spot $15–$100
Price range
Good$3.87–$40.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$622K$622K/yr · 2.1M searches
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,162.73avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, lisa frank is a $622K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
lisa frank market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- $625K–$781K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #35,925
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 73%
- Out of stock
- 5.7%
- Avg brand age
- 34 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
65
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
36%
Top 20: 78%
Open market
8%
- Kitsch39%
- Lisa Frank25%
- Bendon13%
- Zarityha7%
- Lisa5%
- NICEFORNICE3%
- Open — no brand owns it (8 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 2.9×
Top lisa frank search terms
- lisa frank1.4M/yr
- lisa frank stickers176K/yr
- lisa frank coloring book141K/yr
- lisa frank kitsch95K/yr
- kitsch lisa frank97K/yr
- lisa frank school supplies53K/yr
- lisa frank hair clips25K/yr
- lisa frank accessories20K/yr
- lisa frank pillow case26K/yr
- lisa frank hair clip10K/yr
Top lisa frank products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lisa Frank Over 600 Stickers (Original Version)
Lisa Frank$7.664.7★3,209 rev
Lisa Frank 1200 Stickers Tablet Book 10 Pages of Collectible Stickers Crafts Scrapbooking
Lisa Frank$9.834.7★4,888 rev
Lisa Frank x Kitsch Medium Cloud Hair Clip for Women - Lightweight & Sturdy Claw Clip with Rounded Edges for Comfortable Hold Ideal for Half-Up Hairstyles & Low Buns - Markie
Kitsch$10.874.6★1,952 rev
Lisa Frank x Kitsch Purple Glitter Hair Clip for Women Secure Hold Claw Clip | Sparkly Hair Accessories with Strong Grip | Teens - Zoomer and Zorbit
Kitsch$12.334.2★469 rev
Lisa Frank x Kitsch Ruched Satin Scrunchies for Women - Softer Than Silk Scrunchies | Hair Ties No Damage for Frizz-Free Sleep - Rainbow Leopard 4 pcs
Kitsch$10.344.6★52,636 rev
Newest
by launch date
Lisa Frank x Tree Hut Ocean Pop Body Scrub Exfoliating Sugar Scrub 18 Oz
Tree Hut$11.8524 rev
Lisa Frank Create-A-Scene Stickers Book Pad - 1000+ Stickers Play Scenes
Lisa Frank$13.995 rev
Lisa Frank x Kitsch Medium Cloud Hair Clip for Women - Lightweight & Sturdy Claw Clip with Rounded Edges for Comfortable Hold Ideal for Half-Up Hairstyles & Low Buns - Markie
Kitsch$10.871,952 rev
Lisa Frank x Kitsch Purple Glitter Hair Clip for Women Secure Hold Claw Clip | Sparkly Hair Accessories with Strong Grip | Teens - Zoomer and Zorbit
Kitsch$12.33469 rev
Lisa Frank x Kitsch Ruched Satin Scrunchies for Women - Softer Than Silk Scrunchies | Hair Ties No Damage for Frizz-Free Sleep - Rainbow Leopard 4 pcs
Kitsch$10.3452,636 rev
Trending
90-day click momentum
Lisa Polaroid T-Shirt Pink 2X-Large
Lisa$11.565.0★
Girls Dresses Rainbow Leopard Print Short Sleeve Casual Sundress for Girls Size 8-9
Zarityha$14.364.4★
Lisa Frank x Tree Hut Ocean Pop Body Scrub Exfoliating Sugar Scrub 18 Oz
Tree Hut$11.854.5★
Lisa Frank Create-A-Scene Stickers Book Pad - 1000+ Stickers Play Scenes
Lisa Frank$13.995.0★
Girls Dresses Rainbow Leopard Print Short Sleeve Casual Sundress for Girls Size 9-10
Zarityha$14.364.4★
What buyers say about lisa frank
What buyers praise and complain about, mined from review topics.What buyers love
“They are pretty well made”
“The colors are bright”
“Silky smooth”
“The designs are very cute”
“it did not break”
“It smells like it did in middle school”
“Good buy”
“It's comfortable”
“fits well in my hand”
“Material is sturdy and strong”
What buyers complain about
“Broke after a week”
“cheapo quality”
“They are smaller”
“This thing is too expensive for what you get”
“I thought it was weird there is no scent”
“not great for thick hair”
“cheap materials”
“and too tiny for thick hair”
“The paint is chipped off on both clips”
“my photo barely does it justice”
Top return reasons
Common questions
- Is lisa frank profitable to sell on Amazon United States?
- The niche generates $622K/yr across 40 tracked products. 13 of 16 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the lisa frank niche?
- 14 brands and 65 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in lisa frank?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.0%.
- When does demand for lisa frank peak?
- Demand peaks in Jul–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the lisa frank niche?
- Listings span $3.87–$40.05; the average listing price is $15.62 (sweet spot $15–$100). The average incumbent carries 4,163 reviews — the moat a new listing must climb.