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Lisa Frank

Maybe

An estimated 1.0% of orders come back. But buyers convert on only 1.9% of searches, so Lisa Frank is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46
Market size
$622K/yr2.1M searches / yr
90-day growth
+8.6%search demand this quarter
Competition
36%top-5 click share · 14 brands · 65 sellers

Flapen Score

Lisa Frank against its category

The dotted line is the Toys & Games average. Past it, Lisa Frank is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lisa Frank market on Amazon at a glance

Shoppers on Amazon United States searched for Lisa Frank 2.1M times last year and spent an estimated $622K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $622K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
1.9%
Market size, estimated
$622Ka year
Peak month
December2.9× the quietest month
Top search term
lisa frank1.4M searches a year

02 · Price

A sale here is worth $15.62.

Listings sell for $15.62 on average, from $3.87 to $40.05. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $15.62 that is $16K to $20K a year per listing.

Average price
$15.62inside the $15 to $100 sweet spot
Price range
$3.87–$40.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
$16K–$20K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #35,925 within Stickers. It carries 4,163 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
98%
Out of stock, average day
5.7%
Average rank
#35,925in Stickers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,163per listing
Listings tracked
40

04 · Newcomers

13 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
13Amazon's first-year sales bar
Average brand age
34 months

Products

Top Lisa Frank products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

$0$25K$50K$75K$99K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

65

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 78%

Open market

8%

  • Kitsch39%
  • Lisa Frank25%
  • Bendon13%
  • Zarityha7%
  • Lisa5%
  • NICEFORNICE3%
  • Open — no brand owns it (8 brands, 8%)

Demand

Lisa Frank search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Lisa Frank search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lisa frank1.4M/yr
  • lisa frank stickers176K/yr
  • lisa frank coloring book141K/yr
  • lisa frank kitsch95K/yr
  • kitsch lisa frank97K/yr
  • lisa frank school supplies53K/yr
  • lisa frank hair clips25K/yr
  • lisa frank accessories20K/yr
  • lisa frank pillow case26K/yr
  • lisa frank hair clip10K/yr

Reviews and returns

What reviews say buyers love and hate about Lisa Frank

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
1.0%of orders come back
“Broke after a week”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lisa Frank questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data