- Flapen Score
- 42 / 100Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 4642
- Market size
- $132K/yr435K searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 42%top-5 click share · 6 brands · 194 sellers
Flapen Score
Link Figure against its category
The dotted line is the Toys & Games average. Past it, Link Figure is stronger. Inside it, weaker.
Market
The Link Figure market on Amazon at a glance
Shoppers on Amazon United States searched for Link Figure 435K times last year and spent an estimated $132K. The top 5 brands take 99% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.
- Searches, last 12 months
- 435K
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $132Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- figma319K searches a year
02 · Price
A sale here is worth $94.97.
Listings sell for $94.97 on average, from $20.05 to $161.49. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $94.97 that is $0 to $9K a year per listing.
- Average price
- $94.97inside the $15 to $100 sweet spot
- Price range
- $20.05–$161.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
3% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #13,192 within Statues, Bobbleheads & Busts. It carries 332 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 3%
- Prime listings
- 88%
- Out of stock, average day
- 8.7%
- Average rank
- #13,192in Statues, Bobbleheads & Busts
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 332per listing
- Listings tracked
- 40
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Link Figure products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Metal Gear Solid 2: Sons of Liberty - Solid Snake (MSG2 Ver.) Figma Updated Edition Figure
- Price
- $114.26
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago

Good Smile Company Doom Eternal: Doom Slayer Figma Action Figure
- Price
- $90.27
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 1y ago

BLOKEES Fantastics Series - Hatsune Miku Official Outfit
- Price
- $39.70
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 1y ago

Good Smile Company The Legend of Zelda: Tears of The Kingdom Ganondorf Figma Action Figure
- Price
- $123.71
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 1y ago

TAMASHII NATIONS - Chainsaw Man - The Movie: Reze Arc - Bomb S.H.Figuarts Action Figure
- Price
- $79.28
- Rating
- 4.7/5
- Reviews
- 1,291
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Good Smile Company Figma Funeral Freeren Freeren Non-scale Plastic Pre-painted Action Figure
- Price
- $123.97
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Max Factory Hatsune Miku NT Figma Action Figure
- Price
- $92.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Delicious in Dungeon: Laios Figma Action Figure
- Price
- $95.72
- Rating
- 2.4/5
- Reviews
- 3
- Age
- 2y ago

Good Smile Doom Eternal: Doom Slayer Figma Action Figure Multicolor
- Price
- $147.46
- Rating
- 4.3/5
- Reviews
- 88
- Age
- 5y ago

Kono Subarashii: Sekai ni Shukufuku Wo!: Darkness Figma Action Figure
- Price
- $72.79
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 2y ago
Newest
by launch date
TAMASHII NATIONS - Chainsaw Man - The Movie: Reze Arc - Bomb S.H.Figuarts Action Figure
- Price
- $79.28
- Rating
- 4.7/5
- Reviews
- 1,291
- Age
- 10mo ago

BLOKEES Fantastics Series - Hatsune Miku Official Outfit
- Price
- $39.70
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 1y ago

Good Smile Company Figma Funeral Freeren Freeren Non-scale Plastic Pre-painted Action Figure
- Price
- $123.97
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

TAMASHII NATIONS - My Hero Academia - Ochaco Uraraka S.H.Figuarts Action Figure
- Price
- $96.97
- Rating
- 4.7/5
- Reviews
- 1,081
- Age
- 1y ago
![Good Smile Company [Good Smile Company] figma Metroid Other M Samus Aran Zero Suit Version Non-Scale Plastic Pre-Painted Articulated Figure Reissue](https://m.media-amazon.com/images/I/41wfUxxfw-L.jpg)
Good Smile Company [Good Smile Company] figma Metroid Other M Samus Aran Zero Suit Version Non-Scale Plastic Pre-Painted Articulated Figure Reissue
- Price
- $122.90
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
194
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 79%
Open market
0%
- Max Factory44%
- Good Smile Company34%
- TAMASHII NATIONS14%
- BLOKEES7%
- FREEing1%
- Total Anime1%
- Open — no brand owns it (0%)
Demand
Link Figure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Link Figure search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- figma319K/yr
- figma action figure53K/yr
- max factory19K/yr
- figma figures28K/yr
- figma figure8K/yr
- max factory figure7K/yr
Reviews and returns
What reviews say buyers love and hate about Link Figure
We read the reviews and the return reasons for every product selling here.
“Just wish it was cheaper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Link Figure questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








