link figure
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Great331.55avg incumbent reviews — the moat a new listing must climb
Avg price
Great$94.97avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$20.05–$161.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$132K$132K/yr · 435K searches
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, link figure is a $132K/yr Amazon United States market (435K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
link figure market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $47K–$71K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #13,192
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 3%
- Out of stock
- 8.7%
- Avg brand age
- 39 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
194
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
42%
Top 20: 79%
Open market
0%
- Max Factory44%
- Good Smile Company34%
- TAMASHII NATIONS14%
- BLOKEES7%
- FREEing1%
- Total Anime1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.Peak months: Jun, Nov, Dec · busiest ÷ quietest = 2.1×
Top link figure search terms
- figma319K/yr
- figma action figure53K/yr
- max factory19K/yr
- figma figures28K/yr
- figma figure8K/yr
- max factory figure7K/yr
Top link figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Metal Gear Solid 2: Sons of Liberty - Solid Snake (MSG2 Ver.) Figma Updated Edition Figure
Max Factory$114.264.4★48 rev
Good Smile Company Doom Eternal: Doom Slayer Figma Action Figure
Good Smile Company$90.274.3★16 rev
BLOKEES Fantastics Series - Hatsune Miku Official Outfit
BLOKEES$39.704.6★238 rev
Good Smile Company The Legend of Zelda: Tears of The Kingdom Ganondorf Figma Action Figure
Good Smile Company$123.714.7★61 rev
TAMASHII NATIONS - Chainsaw Man - The Movie: Reze Arc - Bomb S.H.Figuarts Action Figure
TAMASHII NATIONS$79.284.7★1,291 rev
Newest
by launch dateTAMASHII NATIONS - Chainsaw Man - The Movie: Reze Arc - Bomb S.H.Figuarts Action Figure
TAMASHII NATIONS$79.281,291 rev
BLOKEES Fantastics Series - Hatsune Miku Official Outfit
BLOKEES$39.70238 rev
Good Smile Company Figma Funeral Freeren Freeren Non-scale Plastic Pre-painted Action Figure
Good Smile Company$123.973 rev
TAMASHII NATIONS - My Hero Academia - Ochaco Uraraka S.H.Figuarts Action Figure
TAMASHII NATIONS$96.971,081 rev
![Good Smile Company [Good Smile Company] figma Metroid Other M Samus Aran Zero Suit Version Non-Scale Plastic Pre-Painted Articulated Figure Reissue](https://m.media-amazon.com/images/I/41wfUxxfw-L.jpg)
Good Smile Company [Good Smile Company] figma Metroid Other M Samus Aran Zero Suit Version Non-Scale Plastic Pre-Painted Articulated Figure Reissue
Good Smile Company$122.907 rev
Trending
90-day click momentumGood Smile Company Figma Funeral Freeren Freeren Non-scale Plastic Pre-painted Action Figure
Good Smile Company$123.975.0★
Max Factory Hatsune Miku NT Figma Action Figure
Max Factory$92.880.0★
Delicious in Dungeon: Laios Figma Action Figure
Max Factory$95.722.4★
Good Smile Doom Eternal: Doom Slayer Figma Action Figure Multicolor
Good Smile Company$147.464.3★
Kono Subarashii: Sekai ni Shukufuku Wo!: Darkness Figma Action Figure
Max Factory$72.794.6★
What buyers say about link figure
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Honestly, for the price-point, this is a good kit”
“Comes with a lot of accessories which is really great for it's price”
“Great collectors/toy figure”
“Good toy”
“They also come with lots of hands and faces, and they're pretty easy to put together too”
“It really does look great”
“overall very easy”
“The perfect gift”
“Way more sturdy than all the previous creations”
What buyers complain about
“Just wish it was cheaper”
“I was nervous a bit with the fact that you needed to build it”
“comes apart easily”
“A little bit small”
“Have to be careful the parts break easly”
“Probably a little more fragile than it should be”
“cheap”
“his hands fall off a bit too easily”
“The skirt is made of hard plastic instead of a more flexible material”
“When I opened it, the first thing I checked was the sword cause a lot of videos pointed the bootlegs color was not as dark as the authentic one and lo and behold, it wasnt dark”
Top return reasons
Common questions
- Is link figure profitable to sell on Amazon United States?
- The niche generates $132K/yr across 40 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the link figure niche?
- 6 brands and 194 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in link figure?
- Top complaints mined from reviews: Value For Money, Assembly/Installation, Durability. The return rate is 2.3%.
- When does demand for link figure peak?
- Demand peaks in Jun–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the link figure niche?
- Listings span $20.05–$161.49; the average listing price is $94.97 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.