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Link Figure

brand-locked demand (top 5 brands take 99% of clicks) — Link Figure doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46

Market size 30Growth 24Conversion 4Competition 72Returns 68Price range 57Avg price 77Brand share 2Review moat 83Quality gap 48
This niche Category average · 3,143 niches

Is Link Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Link Figure is a $132K/yr Amazon United States market (435K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 42/100.

Link Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.7% over the last 90 days and 0.3% of searches end in a purchase.

$132K

revenue / yr

Units sold / yr750
Search volume / yr-2.7%435K
Conversion rate0.3%
Avg price$94.97

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 194
Top-5 product click share42%
Open market1%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement3%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews332

Top Link Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

$0$5K$11K$16K$21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 flat

Sellers

194

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

42%

Top 20: 79%

Open market

0%

  • Max Factory44%
  • Good Smile Company34%
  • TAMASHII NATIONS14%
  • BLOKEES7%
  • FREEing1%
  • Total Anime1%
  • Open — no brand owns it (0%)

Link Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume435KCVR0.3%Products40Brands6Top 5 Brands99%OOS Rate8.7%Rating4.5★Reviews332Avg BSR#13,192
23K18KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 2.1×

Top Link Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • figma319K/yr
  • figma action figure53K/yr
  • max factory19K/yr
  • figma figures28K/yr
  • figma figure8K/yr
  • max factory figure7K/yr

What reviews say buyers love and hate about Link Figure

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall23%

Excellent product

Value For Money13%

Honestly, for the price-point, this is a good kit

Add-Ons/Attachments11%

Comes with a lot of accessories which is really great for it's price

Collectibles6%

Great collectors/toy figure

Fun/Entertainment Experience6%

Good toy

What buyers complain about

70% of reviews
Value For Money16%

Just wish it was cheaper

Assembly/Installation13%

I was nervous a bit with the fact that you needed to build it

Durability11%

comes apart easily

Size-Overall6%

A little bit small

Defective Material/Parts6%

Have to be careful the parts break easly

Link Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
35%
2Value For Money
15%
3Size-Overall
14%
4Add-Ons/Attachments
4%
5Advertised Vs Actual Product
4%

Common Link Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Link Figure 42/100 on Amazon United States — Skip it. The niche generates $132K/yr across 40 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -2.7% over the last 90 days.
Search demand for Link Figure on Amazon United States peaks in Jun–Nov–Dec, where the busiest month runs 2.1× the quietest.