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Link Figure

Fail

The top 5 brands take 99% of clicks, so Link Figure is a Fail.

Flapen Score
42
42 / 100
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Market size
$132K/yr435K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
42%top-5 click share · 6 brands · 194 sellers

Flapen Score

Link Figure against its category

The dotted line is the Toys & Games average. Past it, Link Figure is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Link Figure market on Amazon at a glance

Shoppers on Amazon United States searched for Link Figure 435K times last year and spent an estimated $132K. The top 5 brands take 99% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
435K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
0.3%
Market size, estimated
$132Ka year
Peak month
November2.1× the quietest month
Top search term
figma319K searches a year

02 · Price

A sale here is worth $94.97.

Listings sell for $94.97 on average, from $20.05 to $161.49. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $94.97 that is $0 to $9K a year per listing.

Average price
$94.97inside the $15 to $100 sweet spot
Price range
$20.05–$161.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

3% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #13,192 within Statues, Bobbleheads & Busts. It carries 332 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
3%
Prime listings
88%
Out of stock, average day
8.7%
Average rank
#13,192in Statues, Bobbleheads & Busts
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
332per listing
Listings tracked
40

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Link Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

194

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

42%

Top 20: 79%

Open market

0%

  • Brand 144%
  • Brand 234%
  • Brand 314%
  • Brand 47%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Link Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Link Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • figma319K/yr
  • figma action figure53K/yr
  • max factory19K/yr
  • figma figures28K/yr
  • figma figure8K/yr
  • max factory figure7K/yr

Reviews and returns

What reviews say buyers love and hate about Link Figure

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Value For Money”
2.3%of orders come back
“Just wish it was cheaper”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Link Figure questions

Answered from the same tracked data.