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Light Up Drawing Board for Kids

Maybe

Products sell for $24.07 on average, inside the sweet spot. But demand is soft, at -16.8% this quarter, so Light Up Drawing Board for Kids is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Market size
$499K/yr373K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
59%top-5 click share · 22 brands · 57 sellers

Flapen Score

Light Up Drawing Board for Kids against its category

The dotted line is the Toys & Games average. Past it, Light Up Drawing Board for Kids is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Up Drawing Board for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Light Up Drawing Board for Kids 373K times last year and spent an estimated $499K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $499K a year.

Searches, last 12 months
373K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
5.6%
Market size, estimated
$499Ka year
Peak month
December27.6× the quietest month
Top search term
light up drawing board for kids233K searches a year

02 · Price

A sale here is worth $24.07.

Listings sell for $24.07 on average, from $9.11 to $37.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $24.07 that is $12K to $18K a year per listing.

Average price
$24.07inside the $15 to $100 sweet spot
Price range
$9.11–$37.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #35 within Drawing & Writing Boards. It carries 6,104 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#35in Drawing & Writing Boards
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
6,104per listing
Listings tracked
27

04 · Newcomers

9 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
22 months

Products

Top Light Up Drawing Board for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

57

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

59%

Top 20: 93%

Open market

27%

  • Brand 122%
  • Brand 215%
  • Brand 312%
  • Brand 412%
  • Brand 57%
  • Brand 64%

Demand

Light Up Drawing Board for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 27.6×

Search terms

Top Light Up Drawing Board for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light up drawing board for kids233K/yr
  • light up drawing board91K/yr
  • light up board for kids17K/yr
  • light drawing board for kids15K/yr
  • light up coloring board for kids9K/yr
  • light up writing board for kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Light Up Drawing Board for Kids

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
9%of negative reviews mention “Durability”
1.9%of orders come back
“Doesn't last”
A buyer, on “Durability”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Light Up Drawing Board for Kids questions

Answered from the same tracked data.