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Light Up Board

Maybe

Products sell for $47.22 on average, inside the sweet spot. But shoppers spend an estimated $74K a year here, so Light Up Board is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Market size
$74K/yr62K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
33%top-5 click share · 32 brands · 46 sellers

Flapen Score

Light Up Board against its category

The dotted line is the Toys & Games average. Past it, Light Up Board is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Up Board market on Amazon at a glance

Shoppers on Amazon United States searched for Light Up Board 62K times last year and spent an estimated $74K. The top 5 brands take 47% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
2.5%
Market size, estimated
$74Ka year
Peak month
December13.5× the quietest month
Top search term
led message board41K searches a year

02 · Price

A sale here is worth $47.22.

Listings sell for $47.22 on average, from $6.51 to $185.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $47.22 that is $0 to $5K a year per listing.

Average price
$47.22inside the $15 to $100 sweet spot
Price range
$6.51–$185.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #3,431 within Drawing & Writing Boards. It carries 1,089 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#3,431in Drawing & Writing Boards
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,089per listing
Listings tracked
46

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
25 months

Products

Top Light Up Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

46

Top-5 brand share

47%

Top 20: 88%

Top-5 click share

33%

Top 20: 73%

Open market

47%

  • Brand 121%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Light Up Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 13.5×

Search terms

Top Light Up Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • led message board41K/yr
  • light up message board10K/yr
  • led message writing board11K/yr

Reviews and returns

What reviews say buyers love and hate about Light Up Board

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Fun/Entertainment Experience”
9%of negative reviews mention “Durability”
2.1%of orders come back
“Broke almost instantly”
A buyer, on “Durability”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Light Up Board questions

Answered from the same tracked data.