liars dice
Worth a lookShows a sweet-spot price point ($27.33 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Avg price
Incredible$27.33avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$7.01–$46.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good580avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Good+31.1%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$177K$177K/yr · 118K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, liars dice is a $177K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
liars dice market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $164K–$219K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #199
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 90%
- Out of stock
- 3.4%
- Avg brand age
- 56 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
32
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
21%
- ImnBest21%
- RERIVER17%
- Front Porch Classics14%
- 25th Century Games10%
- Liliful10%
- Brybelly9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.3×
Top liars dice search terms
- liars dice89K/yr
- liars dice game21K/yr
- liars dice set9K/yr
Top liars dice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Leather Dice Cup Set 5 Black Dice Cups + 25 Dices + Exclusive Storage and Transport Case Made of Faux Leather for Dad(Black)
ImnBest$29.054.7★470 rev
Front Porch Classics Liars Dice Game Set - The Classic Bluffing Game for 2 to 4 Players - Includes 4 Shaker Cups 30 Dice Dice Storage Bag and Wood Storage Case and easy Travel.
Front Porch Classics$21.294.5★876 rev
RERIVER Felt-Lined PU Leather Dice Cup Set 6 Quiet Dice Shaker Cups with 36 Dices for Bar Party Yahtzee Farkle Dice Games Coffee
RERIVER$19.354.6★237 rev
25th Century Games Liars Dice Game Fast-Paced Bluffing Dice Game for 26 Players Ages 8
25th Century Games$25.255.0★3 rev
Liars Dice Game Set - Classic Family Bluffing Game - Treasure Chest Includes Six Professional Bicast Leather Dice Cups 30 Custom Bullseye D6 Dice Custom Bidding Die Pirate Ship Game Mat
Brybelly$30.894.7★920 rev
Newest
by launch date
Offelec 6 Pack PU Leather Dice Cups Set with 30 Color Matched Dice Felt Lined Quiet Shakers for Dice Games Like Bluffing Games Perfect for Poker Nights & Bar Party Game
Offelec$20.4313 rev
Liliful 2 Set Leather Dice Cups Include 10 Leather Game Cups 50 Dice and 2 Storage Case with Magnetic Closure Liars Game Gift for Party Craps Backgammon(Dark Brown)
Liliful$46.0551 rev
25th Century Games Liars Dice Game Fast-Paced Bluffing Dice Game for 26 Players Ages 8
25th Century Games$25.253 rev
Liars Dice Perudo 2~6 Players / 15min / playte/lboard
Playte$23.216 rev
Vulcan Print Dice Up! 10 Player Game Set Liars Dice Poker Mexico Colorful Durable Sustainable PLA Party Game Gift Idea Interlocking Travel Game 50 x 16mm Die
Vulcan Print$37.6719 rev
Trending
90-day click momentum
Skylety 6 Pcs PU Leather Dice Cups Set Red Leatherette Felt Lining Quiet Shaker with 30 Dices Liars dice Game for Craps Farkle Casino Game Family Bar
Skylety$22.444.4★
Offelec 6 Pack PU Leather Dice Cups Set with 30 Color Matched Dice Felt Lined Quiet Shakers for Dice Games Like Bluffing Games Perfect for Poker Nights & Bar Party Game
Offelec$20.434.0★
25th Century Games Liars Dice Game Fast-Paced Bluffing Dice Game for 26 Players Ages 8
25th Century Games$25.255.0★
Liliful 2 Set Leather Dice Cups Include 10 Leather Game Cups 50 Dice and 2 Storage Case with Magnetic Closure Liars Game Gift for Party Craps Backgammon(Dark Brown)
Liliful$46.054.6★
Liliful 2 Set Leather Dice Cups Include 10 Leather Game Cups 50 Dice and 2 Storage Case with Magnetic Closure Liars Game Gift for Party Craps Backgammon (Black)
Liliful$44.954.6★
What buyers say about liars dice
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are bright”
“Good quality, roll smoothly and easy to see”
“Great value”
“Fun game”
“Great for playing Minute-to-Win-it style games with a group or playing Tenzies”
“Perfect for the classroom”
“As advertised”
“Just the right size”
“Easy to use”
“They are pretty durable”
What buyers complain about
“Small dice”
“They break incredibly easy”
“Not worth it”
“Poor quality dice cups”
“Shrinkification doesn't work on dice”
“very light weight”
“Unfortunately, the case they come in is flimsy”
“you know how loud it can get”
“the lining inside them is also fairly thin”
“some colors like the blue are a tad hazy”
Top return reasons
Common questions
- Is liars dice profitable to sell on Amazon United States?
- The niche generates $177K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +31.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the liars dice niche?
- 14 brands and 32 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in liars dice?
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.7%.
- When does demand for liars dice peak?
- Demand peaks in Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the liars dice niche?
- Listings span $7.01–$46.05; the average listing price is $27.33 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.