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Liars Dice

Liars Dice shows a sweet-spot price point ($27.33 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 3,143 Toys & Games niches · +9 vs the category median of 46

Market size 36Growth 57Conversion 62Competition 38Returns 82Price range 79Avg price 95Brand share 57Review moat 73Quality gap 32
This niche Category average · 3,143 niches

Is Liars Dice profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Liars Dice is a $177K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Liars Dice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +31.1% over the last 90 days and 5.5% of searches end in a purchase.

$177K

revenue / yr

Units sold / yr8K
Search volume / yr+31.1%118K
Conversion rate5.5%
Avg price$27.33

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers14 · 32
Top-5 product click share62%
Open market29%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement90%
New entrants (1y)2· 1 succeeded
Avg rating4.6★
Avg reviews580

Top Liars Dice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

$0$9K$18K$27K$35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

32

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

21%

  • ImnBest21%
  • RERIVER17%
  • Front Porch Classics14%
  • 25th Century Games10%
  • Liliful10%
  • Brybelly9%

Liars Dice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume118KCVR5.5%Products20Brands14Top 5 Brands71%OOS Rate3.4%Rating4.6★Reviews580Avg BSR#199
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.3×

Top Liars Dice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • liars dice89K/yr
  • liars dice game21K/yr
  • liars dice set9K/yr

What reviews say buyers love and hate about Liars Dice

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Color27%

The colors are bright

Quality-Overall14%

Good quality, roll smoothly and easy to see

Value For Money12%

Great value

Fun/Entertainment Experience8%

Fun game

Trivia Games5%

Great for playing Minute-to-Win-it style games with a group or playing Tenzies

What buyers complain about

68% of reviews
Size-Overall51%

Small dice

Durability5%

They break incredibly easy

Value For Money3%

Not worth it

Quality-Overall3%

Poor quality dice cups

Shrinkage Resistance1%

Shrinkification doesn't work on dice

Liars Dice return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

90%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
81%
2Value For Money
4%
3Advertised Vs Actual Product
4%
4Color
3%
5Quality-Overall
3%

Common Liars Dice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liars Dice 55/100 on Amazon United States — Worth a look. The niche generates $177K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +31.1% over the last 90 days.
Search demand for Liars Dice on Amazon United States peaks in Dec, where the busiest month runs 3.3× the quietest.