let that shit go game
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$18.58avg listing price — sweet spot $15–$100
Price range
Great$11.38–$38.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Good$345K$345K/yr · 322K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,506.08avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, let that shit go game is a $345K/yr Amazon United States market (322K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 38/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
let that shit go game market data
- Units sold / yr
- 20K–25K
- avg 3,000–4,000/product
- Revenue / yr
- $372K–$465K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #290
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
21
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- WHAT DO YOU MEME?54%
- Hunch Games22%
- Generic9%
- Never Have I Ever7%
- DSS Games6%
- Viral Studios2%
Demand
Weekly Amazon search volume, last 17 weeks — -24.8% search growth over the last 90 days.Top let that shit go game search terms
- new phone who dis game115K/yr
- new phone who dis31K/yr
- put a finger down game adult31K/yr
- never have i ever card games adult39K/yr
- let that sht go game19K/yr
- put a finger down12K/yr
- you laugh you drink15K/yr
- put a finger down game7K/yr
- let that shitgo game5K/yr
- let that shit go game17K/yr
Top let that shit go game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Phone Who Dis? by Relatable Offline Text Message Party Game - Spicer Edition Party Game Funny Social Icebreaker for Groups and Summer Fun for Game Night Includes 50 Inbox & 250 Reply Cards
WHAT DO YOU MEME?$12.554.6★18,597 rev
Hunch Games Put A Finger Down - Hilarious Party Card Game Game Night Parties Big and Small Groups | Fun Social Icebreaker with 400 Cards for 2+ Players
Hunch Games$15.584.7★741 rev
New Phone Who Dis? Bad Advice NSFW Expansion Pack by Relatable Designed to be Added to the New Phone Who Dis? Core Game A Funny Card Game for Adults Includes 45 Inbox Cards and 135 Reply Cards
WHAT DO YOU MEME?$14.864.6★1,034 rev
Let that Sh*t Go - The Party Card Game for Emotionally Unhinged Adults | Roast Your Friends at Game Night | 400 Cards| Funny Adult Card Game Gift | 3-10+ Players | 17+
Generic$38.254.2★23 rev
New Phone Who Dis? Family Edition By Relatable A Fun Choice For Games And Card Games For Family Gatherings Great For Kids Games Includes 150 Inbox Cards 300 Reply Cards And Instructions
WHAT DO YOU MEME?$16.264.6★1,656 rev
Newest
by launch dateLet that Sh*t Go - The Party Card Game for Emotionally Unhinged Adults | Roast Your Friends at Game Night | 400 Cards| Funny Adult Card Game Gift | 3-10+ Players | 17+
Generic$38.2523 rev
Never Have I Ever - The Ultimate Party Game for Bachelorette Parties Ladies Nights Girlfriends Game Nights and Social Gatherings | Paddles Included | Intended for Mature Adult Women Ages 17+
Never Have I Ever$26.5213 rev
Viral Studios Left on Read - Hilarious Text Message Party Game for Adults | 500 Cards Fast-Paced Group Fun for Game Nights Parties and College Hangouts | Card Set for Friends and Social Gatherings
Viral Studios$16.23125 rev
Take A Sip If | Drinking Game | Party Game For Groups | Adult Game Night
DSS Games$17.74210 rev
Hunch Games Put A Finger Down - Hilarious Party Card Game Game Night Parties Big and Small Groups | Fun Social Icebreaker with 400 Cards for 2+ Players
Hunch Games$15.58741 rev
Trending
90-day click momentum
WHAT DO YOU MEME? New Phone Who Dis? Expansion Pack Party Game by Relatable Add to The New Phone Who Dis? Core Game Includes 45 Inbox Cards & 135 Reply Cards
WHAT DO YOU MEME?$13.014.6★
Let that Sh*t Go - The Party Card Game for Emotionally Unhinged Adults | Roast Your Friends at Game Night | 400 Cards| Funny Adult Card Game Gift | 3-10+ Players | 17+
Generic$38.254.2★
WHAT DO YOU MEME? Core Game (New Edition) Now Including GIFs by Relatable The Essential Adult Party Game for Meme Lovers Great for Adult Games for Game Night
WHAT DO YOU MEME?$20.764.6★
New Phone Who Dis? Bad Advice NSFW Expansion Pack by Relatable Designed to be Added to the New Phone Who Dis? Core Game A Funny Card Game for Adults Includes 45 Inbox Cards and 135 Reply Cards
WHAT DO YOU MEME?$14.864.6★
Never Have I Ever - The Ultimate Party Game for Bachelorette Parties Ladies Nights Girlfriends Game Nights and Social Gatherings | Paddles Included | Intended for Mature Adult Women Ages 17+
Never Have I Ever$26.524.9★
What buyers say about let that shit go game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“easy to read”
“Hands down the most hilarious card game to play with friends and even family”
“Well worth it”
“The cards are well-made”
“Would recommend and will purchase to give as gifts”
“Cards held up well”
“awesome for college students”
“they were all kind of shocked at some of the creative language that the game Creator came up with”
“Sturdy cards, boxed well”
What buyers complain about
“Boring”
“Wasnt worth the $3 I paid for it on clearance”
“Lame design and not worth buying”
“The inbox cards are too long”
“However, the physical production quality is severely lacking and could desperately use a thorough spelling and grammar check”
“The family friendly cards are kind of boring”
“misaligned in how they were printed”
“not as durable as the best cards I've gotten”
Top return reasons
Common questions
- Is let that shit go game profitable to sell on Amazon United States?
- The niche generates $345K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the let that shit go game niche?
- 6 brands and 21 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in let that shit go game?
- Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money, Design-Overall. The return rate is 3.1%.
- What does it cost to enter the let that shit go game niche?
- Listings span $11.38–$38.25; the average listing price is $18.58 (sweet spot $15–$100). The average incumbent carries 3,506 reviews — the moat a new listing must climb.