Lego Zombies
FailThe top 5 brands take 100% of clicks, so Lego Zombies is a Fail.
- Flapen Score
- 41 / 100Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 4641
- Market size
- $82K/yr118K searches / yr
- 90-day growth
- +13.0%search demand this quarter
- Competition
- 59%top-5 click share · 4 brands · 165 sellers
Flapen Score
Lego Zombies against its category
The dotted line is the Toys & Games average. Past it, Lego Zombies is stronger. Inside it, weaker.
Market
The Lego Zombies market on Amazon at a glance
Shoppers on Amazon United States searched for Lego Zombies 118K times last year and spent an estimated $82K. All 4 brands take every click. Demand peaks in Aug–Oct–Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- +13.0%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $82Ka year
- Peak month
- October2.8× the quietest month
- Top search term
- lego skeleton47K searches a year
02 · Price
A sale here is worth $29.47.
Listings sell for $29.47 on average, from $6.33 to $249.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $29.47 that is $3K to $7K a year per listing.
- Average price
- $29.47inside the $15 to $100 sweet spot
- Price range
- $6.33–$249.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,544 within Figures. It carries 455 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 91%
- Out of stock, average day
- 6.2%
- Average rank
- #1,544in Figures
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 455per listing
- Listings tracked
- 22
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Lego Zombies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
165
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
0%
- Brand 191%
- Brand 26%
- Brand 32%
- Brand 42%
- Open — no brand owns it (0%)
Demand
Lego Zombies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.8×
Search terms
Top Lego Zombies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego skeleton47K/yr
- lego skeleton minifigures16K/yr
- lego pirate minifigure15K/yr
- skeleton lego14K/yr
- lego halloween minifigures15K/yr
- lego skeletons7K/yr
- pirate legos for boys age 4-74K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Zombies
We read the reviews and the return reasons for every product selling here.
“Despite the high price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Zombies questions
Answered from the same tracked data.








