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Lego Zombies

Fail

The top 5 brands take 100% of clicks, so Lego Zombies is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$82K/yr118K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
59%top-5 click share · 4 brands · 165 sellers

Flapen Score

Lego Zombies against its category

The dotted line is the Toys & Games average. Past it, Lego Zombies is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Zombies market on Amazon at a glance

Shoppers on Amazon United States searched for Lego Zombies 118K times last year and spent an estimated $82K. All 4 brands take every click. Demand peaks in Aug–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
2.4%
Market size, estimated
$82Ka year
Peak month
October2.8× the quietest month
Top search term
lego skeleton47K searches a year

02 · Price

A sale here is worth $29.47.

Listings sell for $29.47 on average, from $6.33 to $249.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $29.47 that is $3K to $7K a year per listing.

Average price
$29.47inside the $15 to $100 sweet spot
Price range
$6.33–$249.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,544 within Figures. It carries 455 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
91%
Out of stock, average day
6.2%
Average rank
#1,544in Figures
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
455per listing
Listings tracked
22

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Lego Zombies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

165

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

0%

  • Brand 191%
  • Brand 26%
  • Brand 32%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Lego Zombies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Lego Zombies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego skeleton47K/yr
  • lego skeleton minifigures16K/yr
  • lego pirate minifigure15K/yr
  • skeleton lego14K/yr
  • lego halloween minifigures15K/yr
  • lego skeletons7K/yr
  • pirate legos for boys age 4-74K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Zombies

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Value For Money”
1.3%of orders come back
“Despite the high price”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lego Zombies questions

Answered from the same tracked data.